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    • News  (75)
    • Research  (330)
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  • Faculty Publications  (20)

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  • All HBS Web  (443)
    • News  (75)
    • Research  (330)
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  • Faculty Publications  (20)
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  • 03 Nov 2014
  • Research & Ideas

Brand Lessons From the Nobel Prize

Countless brilliant academics harbor hopes of someday winning a Nobel Prize, arguably the world's most prestigious award. But two renowned branding professors are interested in understanding what makes everyone covet the prize in the... View Details
Keywords: by Carmen Nobel
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

Unit at Harvard Business School. "For example, procurement policies could serve a demonstration role that would stimulate private demand by making people more aware of green buildings. They might also cover the start-up costs of... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 30 Nov 2015
  • Research & Ideas

Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do

showed that participants were turned off by overhead. The higher the level of overhead associated with a donation to charity: water, the lower the percentage of participants who chose to donate to it. When they learned that donations to... View Details
Keywords: by Carmen Nobel
  • December 2018
  • Teaching Note

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde
A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details
Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management
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Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Teaching Note 919-410, December 2018.
  • December 2018
  • Case

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management
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Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018.
  • 2014
  • Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
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Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014.
  • 30 Oct 2014
  • Working Paper Summaries

The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network

Keywords: by Mats Urde & Stephen A. Greyser
  • 08 Nov 2010
  • Research & Ideas

How to Fix a Broken Marketplace

An economic handyman of sorts, Alvin E. Roth fixes broken markets. As a Nobel Prize-winning pioneer in the field of market design, the Harvard Business School professor cofounded a kidney donation matching system for New England,... View Details
Keywords: by Carmen Nobel; Health
  • 14 Mar 2018
  • Research & Ideas

Feeling Stressed? Try Sniffing Your Romantic Partner's Shirt

they were smelling, but were asked whether they believed the shirt had been worn by their partner. Per instruction, the women repeatedly took one-minute whiffs of the sweaty clothing before, during, and after undergoing a psychological... View Details
Keywords: by Carmen Nobel
  • 03 Jun 2013
  • Research & Ideas

The Power of Rituals in Life, Death, and Business

Sake Of Science To find out whether it was possible to assuage grief by performing seemingly meaningless rituals designed by someone else, Norton and Gino conducted a laboratory study in which they induced... View Details
Keywords: by Carmen Nobel
  • 05 Aug 2015
  • Research & Ideas

How Hormones Foretell Whether People Will Cheat

in the August 2015 issue of the Journal of Experimental Psychology: General, the paper was co-authored by a team of behavioral economists and psychologists: Jooa Julia Lee, a postdoctoral fellow at Harvard University; Francesca Gino, a... View Details
Keywords: by Carmen Nobel
  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

In the spring of 2005, media outlets from Gizmodo to Good Morning America were buzzing about Clocky, an alarm clock that jumped off the nightstand and rolled away chirping and beeping, forcing its owner to get out of bed to turn it off and stop the cacophony. The... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 23 Apr 2018
  • Research & Ideas

Sponsorship Programs Could Actually Widen the Gender Gap

Sponsorship on the Competitive Preferences of Men and Women, published in the journal Management Science. The study was co-authored by Coffman and Nancy R. Baldiga, an economics and accounting professor at the College of the Holy Cross,... View Details
Keywords: by Carmen Nobel
  • 24 Sep 2018
  • Research & Ideas

How Cost Accounting is Improving Healthcare in Rural Haiti

was co-authored by Dr. Mahek A. Shah, a senior researcher and senior project leader at Harvard Business School, and Robert S. Kaplan, the Marvin Bower Professor of Leadership Development, Emeritus, at HBS. Kaplan helped create the cost... View Details
Keywords: by Carmen Nobel; Health
  • 05 May 2014
  • Research & Ideas

Reflecting on Work Improves Job Performance

improve their job performance. “Our work shows that if we'd take some time out for reflection, we might be better off.” In the working paper Learning by Thinking: How Reflection Aids Performance, the authors show how reflecting on what... View Details
Keywords: by Carmen Nobel
  • 25 Jan 2016
  • Research & Ideas

When Negotiating a Price, Never Bid with a Round Number

in zero. (See Show Me the Numbers: Precision as a Cue to Others’ Confidence by Alexandra Jerez-Fernandez, Ashley N. Angulo, and Daniel P. Oppenheimer.) The most rounded bids (made at the share-price precision of $5 or $1) were associated... View Details
Keywords: by Carmen Nobel
  • 07 Mar 2011
  • Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

time because they do not distinguish between the two." Revising Expectations Ghosh notes that venture capitalists could help mitigate personal failures by allowing for the expectation of company growing pains. He points out that a... View Details
Keywords: by Carmen Nobel
  • 15 May 2015
  • Research & Ideas

Kids Benefit From Having a Working Mom

stayed home full time, according to a new study. Men raised by working mothers are more likely to contribute to household chores and spend more time caring for family members. “There are very few things that have such a clear effect on... View Details
Keywords: by Carmen Nobel
  • 18 Apr 2016
  • Research & Ideas

The Cost of Leaning In

Last summer, Christine Exley polled 200 American adults with a simple yes/no question: Do you think women should negotiate their salaries more often? Seventy percent of respondents answered in the affirmative. She wasn’t surprised by the... View Details
Keywords: by Carmen Nobel
  • 13 May 2013
  • Research & Ideas

How to Spot a Liar

Pinocchio Effect: Linguistic Differences Between Lies, Deception by Omissions, and Truths, which was published in the journal Discourse Processes. Asked why the topic of deception is important to business research, negotiation expert... View Details
Keywords: by Carmen Nobel
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