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- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
Countless brilliant academics harbor hopes of someday winning a Nobel Prize, arguably the world's most prestigious award. But two renowned branding professors are interested in understanding what makes everyone covet the prize in the... View Details
Keywords: by Carmen Nobel
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
Unit at Harvard Business School. "For example, procurement policies could serve a demonstration role that would stimulate private demand by making people more aware of green buildings. They might also cover the start-up costs of... View Details
- 20 Sep 2020
- News
Kominers’s Conundrums: A Nobel by Any Other Name
- December 2018
- Teaching Note
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details
- 30 Nov 2015
- Research & Ideas
Donors Are Turned Off by Overhead Costs. Here’s What Charities Can Do
showed that participants were turned off by overhead. The higher the level of overhead associated with a donation to charity: water, the lower the percentage of participants who chose to donate to it. When they learned that donations to... View Details
Keywords: by Carmen Nobel
- December 2018
- Case
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018.
- 2014
- Working Paper
The Nobel Prize: A 'Heritage-based' Brand-oriented Network
By: Mats Urde and Stephen A. Greyser
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details
Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding
Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: A 'Heritage-based' Brand-oriented Network." Harvard Business School Working Paper, No. 15-010, August 2014.
- 30 Oct 2014
- Working Paper Summaries
The Nobel Prize: A ‘Heritage-based’ Brand-oriented Network
Keywords: by Mats Urde & Stephen A. Greyser
- 12 Oct 2020
- News
MBA/DBA Alum Wins Nobel Prize in Economics
Robert Wilson (MBA 1961/DBA 1963) Anders Wiklund/TT News Agency, via Associated Press Robert Wilson (MBA 1961/DBA 1963) Anders Wiklund/TT News Agency, via Associated Press It was the middle of the night on October 12 when the Nobel Prize... View Details
- 13 Feb 2012
- Research & Ideas
The Case Against Racial Colorblindness
of getting around this fact." Several studies by Norton and his colleagues show that attempting to overcome prejudice by ignoring race is an ineffective strategy that—in many cases—only serves to perpetuate... View Details
Keywords: by Carmen Nobel
- 27 Apr 2016
- Research & Ideas
How the FBI Reinvented Itself After 9/11
It is hard to imagine a more difficult and tragic trial by fire for a new leader. On September 4, 2001, Robert Mueller started his new job as the sixth director of the Federal Bureau of Investigation. A mere week later, on September 11,... View Details
Keywords: by Carmen Nobel
- 12 Dec 2017
- News
The Nobel Prize and the Making of a Heritage Brand
- 17 Sep 2012
- Research & Ideas
Blue Skies, Distractions Arise: How Weather Affects Productivity
efficiency. In "Rainmakers: Why Bad Weather Means Good Productivity," the authors show that workers are especially productive on rainy days, simply because they're not tempted by the possibilities of a sunny day—a walk in the park, for... View Details
Keywords: by Carmen Nobel
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
A large amusement park. A long line at an airport. A children's summer camp in Italy. What do these places have in common? Surprisingly, all are settings for serious research by Harvard Business School faculty. There's a sea change afoot... View Details
Keywords: by Carmen Nobel
- 01 Apr 2013
- Research & Ideas
First Minutes are Critical in New-Employee Orientation
companies would see positive performance results by emphasizing employee individuality from day one, testing their hypothesis through a series of field and lab experiments. For starters, they conducted a field study at Wipro, a major... View Details
- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
their handsets. The GSM Association predicts that by 2012, nearly 300 million of the previously "unbanked" will be using some form of mobile banking. “The mistake a lot of us make is to look at the folks at the base of the... View Details
- 06 Sep 2011
- Research & Ideas
Cheese Moving: Effecting Change Rather Than Accepting It
leadership, and business growth—as well as personal growth—depends on the ability to push the boundaries, reshape the environment, and play by a different set of rules—our own," says Malhotra. "In the face of established... View Details
Keywords: by Carmen Nobel
- 07 Mar 2011
- Research & Ideas
Why Companies Fail—and How Their Founders Can Bounce Back
time because they do not distinguish between the two." Revising Expectations Ghosh notes that venture capitalists could help mitigate personal failures by allowing for the expectation of company growing pains. He points out that a... View Details
Keywords: by Carmen Nobel
- 17 Jan 2011
- Research & Ideas
Being the Boss
now-classic book is popular not just among newbies but also among leaders with decades of experience. “Unless you manage the context in which your team resides, there's no way that your team can be successful.” "I've always been surprised View Details
Keywords: by Carmen Nobel
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
by relevant "experience," which is the most frequently used criterion by sales managers. In his new book, Aligning Strategy and Sales, Cespedes discusses why the gap is so common—and outlines... View Details
Keywords: by Carmen Nobel