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  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

Business School. Eva Ascarza is the Jakurski Family Associate Professor of Business Administration. Laura Castrillo is the former head of analytics for Europe, the Middle East,... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • 18 Oct 2022
  • Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

in a recent article in Proceedings of the National Academy of Sciences, Harvard Business School professors Eva Ascarza and Ayelet Israeli suggest intervening at points along... View Details
Keywords: by Rachel Layne
  • March 17, 2021
  • Other Article

Beyond Pajamas: Sizing Up the Pandemic Shopper

By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
While the pandemic is still playing out, our preliminary investigations... View Details
Keywords: Retail; Retail Analytics; Consumer; Pandemic; COVID; COVID-19; Apparel; Ecommerce; Online Shopping; Online Apparel; Online Sales; Returns; CRM; Customer Retention; Customer Experience; Customer Value; Digital; Customer Focus and Relationships; Customers; Health Pandemics; Consumer Behavior; Customer Relationship Management; Internet and the Web; Behavior; E-commerce; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; United Kingdom
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  • 25 Aug 2022
  • News

Labs Enable Large-scale Research

organizations, or society) by leveraging customer data fairly and transparently? HBS: Ayelet Israeli, Marvin Bower Associate Professor View Details