Filter Results:
(115)
Show Results For
- All HBS Web (115)
- Faculty Publications (54)
Show Results For
- All HBS Web (115)
- Faculty Publications (54)
Page 1 of 115
Results →
- 31 May 2012
- Working Paper Summaries
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
- 25 Jun 2015
- Working Paper Summaries
Build It, Buy It Or Both? Rethinking the Sourcing of Advertising Services
- 18 Sep 2008
- Working Paper Summaries
The Internalization of Advertising Services: An Inter-Industry Analysis
- 18 Dec 2008
- Working Paper Summaries
Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality
- 09 Nov 2010
- Working Paper Summaries
The Unbundling of Advertising Agency Services: An Economic Analysis
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under increased scrutiny HBS professor... View Details
Keywords: by Susan Young
- 19 May 2010
- Working Paper Summaries
The Job Market for New Economists: A Market Design Perspective
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
of the study, Alvin Silk, Harvard Business School Professor Emeritus, and Joel Weissman, associate professor, department of Medicine and Health Care Policy, Harvard Medical School. The Physicians Report ran in the April issue of the... View Details
Keywords: by Manda Salls
- June 2002
- Article
Intermedia Substitutability and Market Demand by National Advertisers
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. "Intermedia Substitutability and Market Demand by National Advertisers." Review of Industrial Organization 20, no. 4 (June 2002): 323–348.
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
one has long been the burning question for clients and their agencies," says Alvin J. Silk, the Lincoln Filene Professor of Business Administration, Emeritus, at Harvard Business School. "Hence the famous... View Details
- 2001
- Other Unpublished Work
Intermedia Substitutability and Market Demand by National Advertisers
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor emeritus View Details
- 13 Oct 2010
- First Look
First Look: October 13, 2010
http://www.hbs.edu/research/pdf/11-038.pdf The Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. View Details
Keywords: Sean Silverthorne
- 23 Jun 2015
- First Look
First Look: June 23, 2015
Experiment of On-the-job Learning of Knowledge Production by Local Workers Reporting to Return Migrants By: Choudhury, Prithwiraj Abstract—I study whether return migrants facilitate knowledge production by... View Details
Keywords: Sean Silverthorne
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
1920s to 8.5 percent in 1932. 18 Brands were built up by spending heavily on advertising. As a percentage of sales, advertising averaged 25 percent between 1921 and 1933, thereby funding a series of noteworthy campaigns conceived View Details
- June 2008
- Case
Kidney Matchmakers
By: Brian J. Hall and Nicole Bennett
In this case we look at the design and development of an unconventional market, where neither money nor traditional "goods" are exchanged. Kidney exchange is an idea pioneered by HBS professor and market designer Alvin Roth and a small group of innovative doctors. This... View Details
Keywords: Moral Sensibility; Disruptive Innovation; Market Design; Market Transactions; Value Creation; Health Industry
Hall, Brian J., and Nicole Bennett. "Kidney Matchmakers." Harvard Business School Case 908-068, June 2008.
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
capita income fueled commercial expansion and the emergence of the American consumer market, spurring on manufacturers and businesses to produce a fantastic variety of printed materials to advertise their products." In addition to Shapiro, HBS faculty who acted as... View Details