Publications

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January 2011
Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind

Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details

Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry

2015
Working Paper

Implied Materiality and Material Disclosures of Credit Ratings

By: Robert G. Eccles and Tim Youmans

This first of three papers in our series on materiality in credit ratings will examine the materiality of credit ratings from an "implied materiality" and governance disclosure perspective. In the second paper, we will explore the materiality of environmental, social,... View Details

Keywords: Governance; Markets; Credit

SSRN

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Construction: environmental building, materials

How do I find an introduction to and market reports on environmental buildings and construction materials? These resources cover the topics of materials, technologies, and markets: BCC Research provides market overviews of the View Details

Web

Teaching Quantitative Material - Christensen Center for Teaching & Learning

Providing Assessment & Feedback Sample Class Teaching quantitative material with the case method challenges students to build their capabilities in identifying and solving problems embedded in context, think... View Details

March 2016
Case

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin and Aldo Sesia

N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details

Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Manufacturing Industry; Auto Industry; Bicycle Industry; Transportation Industry; United States

June 2016
Teaching Note

N12 Technologies: Building an Organization and Building a Business

By: David A. Garvin

N12 Technologies was a startup founded in 2010 that employed nanotechnology to manufacture a patented material to improve the performance of carbon fiber composites, which were used in a wide variety of products, ranging from bicycles to automobiles to aircraft parts.... View Details

Keywords: Startup; Organizational Structure; Nanotechnology; Business Processes; Organizational Change and Adaptation; Organizational Design; Management Systems; Commercialization; Industrial Products Industry; Manufacturing Industry; Auto Industry; Bicycle Industry; Transportation Industry; United States

February 2010 (Revised June 2010)
Case

Arup: Building the Water Cube

By: Robert G. Eccles, Amy C. Edmondson and Dilyana Karadzhova

Arup, an engineering firm, collaborated with PTW Architects and China Construction Design Institute to develop a design for the 2008 Beijing Summer Olympics Aquatics Center design competition. Their winning concept for the Water Cube combined elements of Chinese... View Details

Keywords: Buildings and Facilities; Environmental Sustainability; Design; Construction; Cross-Cultural and Cross-Border Issues; Projects; Groups and Teams; Real Estate Industry; Sports Industry; Beijing; Sydney

March 2000
Case

Merloni Elettrodomestici spa: Building for Profit

By: Joseph L. Bower, Bruce McKern and John L. Naman

In 1995, the Merloni management is faced with profitless prosperity. A rise in raw material prices in the face of ferocious competition in their markets hurts margins. At the same time, the company is trying to expand geographically in order to become Pan-European and... View Details

Keywords: Business or Company Management; Profit; Management; Problems and Challenges; Markets; Europe

2013
Chapter

Beyond Platinum: Making the Case for Titanium Buildings

By: Jock Herron, Amy C. Edmondson and Robert G. Eccles

Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details

Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Green Technology Industry; United States

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September–October 2022
Article

Seeking Purity, Avoiding Pollution: Strategies for Moral Career Building

By: Erin Reid and Lakshmi Ramarajan

This study builds theory on how people construct moral careers. Analyzing interviews with 102 journalists, we show how people build moral careers by seeking jobs that allow them to fulfill both the institution’s moral obligations and their own material aims. We... View Details

Keywords: Personal Development and Career; Moral Sensibility

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11 May 2011
Research & Ideas

Building a Better Board

catch-up-with-the-buddies lunch, meetings now span a day and a half and they happen up to six times a year. While reviewing relevant materials used to mean flipping through the annual report on the plane ride to the annual meeting, it now... View Details

Keywords: by Carmen Nobel

May 2003
Module Note

Building Capabilities for Experimentation, Learning, and Prototyping

By: Stefan H. Thomke

Describes the conceptual foundations and pedagogy for a module on managing experimentation, learning, and prototyping in the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Shows how... View Details

Keywords: Service Delivery; Product Development; Learning; Technological Innovation; Information Technology; Management

July 2018
Case

LIXIL Group Corporation: Building a New Company in an Old Industry

By: Boris Groysberg and Akiko Kanno

In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details

Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Manufacturing Industry; Japan