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Show Results For
- All HBS Web
(2,160)
- People (13)
- News (371)
- Research (1,291)
- Events (1)
- Multimedia (5)
- Faculty Publications (799)
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- 15 Aug 2024
- News
How AI Can Power Brand Management
- 01 Mar 2021
- News
Manage the Suppliers That Could Harm Your Brand
- 13 May 2022
- News
Approach Your Personal Brand Like a Project Manager
- 22 Feb 2022
- News
Brand New
World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his marketing roles at General Mills and... View Details
- 23 Apr 2012
- News
The Paradox of Personal Branding
- 01 Apr 1999
- News
A Vibrant Brand
whom he regularly rubs shoulders. Instead, they include the likes of Dick Serafin, a production manager at Time Warner, and Sherill R. Heron and Jonathan A. Kraft, HBS classmates whose support he is "determined to pay back." Clinkscales's... View Details
Keywords: Susan Young
- 01 Sep 2008
- News
The Levitt Brand
management is particularly relevant in a global business,” she adds. “I knew every single department store owner in every part of the world we did business in. I always took a special gift from Mrs. Lauder and sat down for a glass of... View Details
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time at the company, she was also... View Details
Keywords: April White
- 01 Feb 1999
- News
Newman's Own Brand of Charity
hire an experienced COO. Reflecting on that decision during the afternoon gathering of members of the Social Enterprise Club in Aldrich Hall, Newman noted, "From the beginning, our management philosophy was, 'If we ever have a plan, we're... View Details
- 24 Sep 2018
- News
Why Bad “Plot Twists” Ruin Brand Stories
- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
brands of premium cachet and the premium prices that come with it. “The same forces that cause the commoditization of products and services precipitate the commoditization of brands,” they continue. Fortunately, View Details
- 19 Mar 2014
- News
A Brand Manager’s Guide to Losing Control
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details
Keywords: April White
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that... View Details
- 16 Jun 2017
- News
Gibson Brands Transforms Guitar-making into Diverse 'Music Lifestyle' Firm
Keywords: Manufacturing