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- All HBS Web
(1,103)
- People (2)
- News (398)
- Research (383)
- Events (1)
- Multimedia (11)
- Faculty Publications (227)
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- January 2019
- Case
First Aid Beauty
By: Karen Mills and Annie Dang
In 2008, Lilli Gordon, an experienced financial and skincare entrepreneur, founded First Aid Beauty (FAB). She had discovered a white space in the prestige beauty market: high-end skin solutions that were suitable for sensitive skin. After initial success through... View Details
Keywords: Prestige Beauty; Skincare; Preferred Shares; Common Stock; Entrepreneurship; Venture Capital; Private Equity; Decision Choices and Conditions; Beauty and Cosmetics Industry
Mills, Karen, and Annie Dang. "First Aid Beauty." Harvard Business School Case 319-082, January 2019.
- Spring 2017
- Article
Globalizing Latin American Beauty
By: Geoffrey Jones
This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than darker skin. Although alleged Latin American fascination with beauty is regularly ascribed to culture, Latin sensuousness, and... View Details
Keywords: Latin America; Race And Ethnicity; Globalization; Race; Ethnicity; Prejudice and Bias; Beauty and Cosmetics Industry; Latin America
Jones, Geoffrey. "Globalizing Latin American Beauty." ReVista: Harvard Review of Latin America 16, no. 3 (Spring 2017): 10–14.
- 19 Apr 2010
- Research & Ideas
The History of Beauty
global beauty powerhouse over the last two decades; and Shu Uemura, the Japanese makeup artist who created an exquisite, and now global, brand. A... View Details
- 2010
- Book
Beauty Imagined: A History of the Global Beauty Industry
By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry
Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
- September 2020
- Teaching Note
First Aid Beauty
By: Karen G. Mills and Annie Dang
Teaching Note for HBS Case No. 319-082. View Details
- July 2023
- Article
Deep Responsibility and Irresponsibility in the Beauty Industry
By: Geoffrey Jones
This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential... View Details
Keywords: Business History; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry
Jones, Geoffrey. "Deep Responsibility and Irresponsibility in the Beauty Industry." Entreprises et histoire 111, no. 2 (July 2023): 113–125.
- 2023
- Working Paper
Deep Responsibility and Irresponsibility in the Beauty Industry
By: Geoffrey Jones
This working paper employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have carried too many health hazards.... View Details
Keywords: Corporate Social Responsibility and Impact; Corporate Accountability; Ethics; Beauty and Cosmetics Industry
Jones, Geoffrey. "Deep Responsibility and Irresponsibility in the Beauty Industry." Harvard Business School Working Paper, No. 23-058, March 2023.
- April 2005 (Revised February 2006)
- Case
L'Oreal and the Globalization of American Beauty
By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907.... View Details
Keywords: Management; Corporate Strategy; Problems and Challenges; Brands and Branding; Business History; Globalization; Acquisition; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; United States
Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
- March 2014
- Case
Jurlique: Globalizing Beauty from Nature and Science
By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details
Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
- January 2025
- Case
Olive Young: Formulating Beauty Innovation
By: Rebecca Karp and Shu Lin
Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying... View Details
Keywords: Business Model; Market Entry and Exit; Business Strategy; Distribution Channels; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; South Korea; East Asia; United States
Karp, Rebecca, and Shu Lin. "Olive Young: Formulating Beauty Innovation." Harvard Business School Case 725-392, January 2025.
- February 2006
- Case
Bumble and bumble: Building a Successful Business in Beauty and Fashion
By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.
- 11 Jul 2006
- Working Paper Summaries
Globalizing the Beauty Business Before 1980
Keywords: by Geoffrey G. Jones
- February 2018 (Revised August 2023)
- Case
Nykaa.com: A Passion for Beauty
By: Paul Gompers, Anjali Raina and Rachna Chawla
Being an entrepreneur was a childhood dream for Falguni Nayar. The opportunity to build Nykaa.com, a woman-centered business, with a multi-brand retail format in the beauty and wellness space, and the fact that she was doing it with her daughter Adwaita (HBS MBA 2013)... View Details
Keywords: Entrepreneurship; Leadership; Organizational Culture; Information Technology; Human Resources; Brands and Branding; Operations; Marketing; Decision Making
Gompers, Paul, Anjali Raina, and Rachna Chawla. "Nykaa.com: A Passion for Beauty." Harvard Business School Case 218-049, February 2018. (Revised August 2023.)
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
evangelists," as well as appealing and effective products that inspired consumer loyalty—held sway over the popularization of beauty products that were just emerging for all women, black as well as... View Details
- 2011
- Book
Beauty Imagined. A History of the Global Beauty Industry
By: G. Jones
Keywords: Beauty and Cosmetics Industry
Jones, G. Beauty Imagined. A History of the Global Beauty Industry. Beijing: Tsinghua University Press, 2011, Chinese Mandarin ed.
- 2013
- Chapter
The Global and the Local in the Beauty Industry: A Historical Perspective
By: G. Jones
This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty... View Details
Keywords: Business History; Globalization; History; Beauty and Cosmetics Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America
Jones, G. "The Global and the Local in the Beauty Industry: A Historical Perspective." Chap. 1 in Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century, edited by Hartmut Berghoff and Thomas Kuhne, 25–40. Worlds of Consumption. New York: Palgrave Macmillan, 2013.
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing... View Details
- January 1989 (Revised February 1989)
- Case
Bella Beauty Products, Inc. (G)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (G)." Harvard Business School Case 589-084, January 1989. (Revised February 1989.)
- October 1988 (Revised February 1990)
- Case
Bella Beauty Products, Inc. (F)
Keywords: Beauty and Cosmetics Industry
Shapiro, Benson P. "Bella Beauty Products, Inc. (F)." Harvard Business School Case 589-034, October 1988. (Revised February 1990.)
- March 2006 (Revised October 2006)
- Teaching Note
L'Oreal and the Globalization of American Beauty (TN)
Teaching Note to 805086. View Details
Keywords: Beauty and Cosmetics Industry