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(315)
- People (3)
- News (47)
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- June 1993 (Revised July 1996)
- Case
Bajaj Auto Ltd.
By: John A. Quelch
Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets. View Details
Keywords: Competition; Marketplace Matching; Product Development; Product Marketing; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; India
Quelch, John A. "Bajaj Auto Ltd." Harvard Business School Case 593-097, June 1993. (Revised July 1996.)
- September 2009 (Revised August 2011)
- Case
Transworld Auto Parts (A)
By: V.G. Narayanan and Lisa Brem
Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each division implement its strategies. View Details
Keywords: Business Divisions; Leadership; Balanced Scorecard; Management Teams; Business Strategy; Corporate Strategy; Auto Industry; Auto Industry
Narayanan, V.G., and Lisa Brem. "Transworld Auto Parts (A)." Harvard Business School Case 110-027, September 2009. (Revised August 2011.)
- April 2008
- Case
Engstrom Auto Mirror Plant: Motivating in Good Times and Bad
By: Michael Beer and Elizabeth Collins
In May 2007, the Engstrom Auto Mirrors plant, a relatively small supplier based in Indiana, faces a crisis. The business was in the second year of a downturn. Sales had started to decline in 2005; a year later, plant manager Ron Bent had been forced to lay off more... View Details
Keywords: Organizational Behavior; Human Resource Management; Incentives; Motivation; Manufacturing; Leadership; Change Management; Employees; Motivation and Incentives; Goals and Objectives; Manufacturing Industry; Indiana
Beer, Michael, and Elizabeth Collins. "Engstrom Auto Mirror Plant: Motivating in Good Times and Bad." Harvard Business School Brief Case 082-175, April 2008.
- February 2006 (Revised February 2007)
- Case
Rico Auto Industries: Raising Private Equity in India
By: G. Felda Hardymon and Ann Leamon
The CEO of a publicly traded Indian auto components manufacturer must decide whether to accept an investment from a consortium of private equity firms. Describes the decision process for both the private equity investors and the entrepreneur and profiles the... View Details
Hardymon, G. Felda, and Ann Leamon. "Rico Auto Industries: Raising Private Equity in India." Harvard Business School Case 806-079, February 2006. (Revised February 2007.)
- October 1997 (Revised March 1998)
- Case
Daewoo's Globalization: Uz-Daewoo Auto Project
By: John A. Quelch
The top management at Daewoo is reviewing its close relationship with the Uzbekistan government, focusing especially on the performance of Uz-Daewoo Auto, a strategic alliance to manufacture and market passenger cars. View Details
Keywords: Globalized Economies and Regions; Alliances; Developing Countries and Economies; Manufacturing Industry; Manufacturing Industry; Uzbekistan; South Korea
Quelch, John A., and Chanhi Park. "Daewoo's Globalization: Uz-Daewoo Auto Project." Harvard Business School Case 598-065, October 1997. (Revised March 1998.)
- April 2008
- Teaching Note
Engstrom Auto Mirror Plant: Motivating in Good Times and Bad (Brief Case)
By: Michael Beer and Elizabeth Collins
Teaching note for case # 2175 View Details
- December 1997
- Case
Wriston Manufacturing Corporation
Wriston Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
Keywords: Decision Choices and Conditions; Cost Management; Business or Company Management; Production; Performance Efficiency; Auto Industry
Hammond, Janice H. "Wriston Manufacturing Corporation." Harvard Business School Case 698-049, December 1997.
- 15 Feb 2012
- News
Manufacturing leads the way
- 19 Jul 2013
- News
Harvard's Shih on Tesla Motors, U.S. Auto Industry
- 17 Feb 2022
- News
Auto Industry Reconsiders Production Systems after Border Protests
- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
Editor's note: In their new book, Producing Prosperity: Why America Needs a Manufacturing Renaissance, Harvard Business School professors Gary P. Pisano and Willy C. Shih argue that reinvesting in America's View Details
- April 1991 (Revised July 1992)
- Case
Koito Manufacturing Ltd.
By: W. Carl Kester and Robert W. Lightfoot
Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term... View Details
Keywords: Acquisition; Debates; Corporate Governance; Production; Supply Chain; Performance Efficiency; Welfare; Auto Industry; Japan; United States
Kester, W. Carl, and Robert W. Lightfoot. "Koito Manufacturing Ltd." Harvard Business School Case 291-027, April 1991. (Revised July 1992.)
- 01 Sep 2016
- News
The Untold Story of the US Auto Bailout
industry—many of them HBS alumni. “If you think you know the story of the auto bailout, think again,” says Pietri. “This is what really happened.” Based on the book Crash Course, by Pulitzer Prize–winning journalist Paul Ingrassia, the... View Details
- December 2022
- Supplement
Driving Decarbonization at BMW - Video Supplement
Videos of Thomas Becker, Vice President of Sustainability and Mobility at BMW Group, in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008) View Details
Keywords: Decarbonization; Auto Manufacturing; Carbon Accounting; Accounting; Environmental Accounting; Energy; Environmental Management; Climate Change; Environmental Sustainability; Pollution; Product; Supply Chain; Supply Chain Management; Production; Product Design; Transportation; Transportation Industry; Europe; United States; China
Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW - Video Supplement." Harvard Business School Multimedia/Video Supplement 123-706, December 2022.
- May 2018
- Supplement
Video Supplement to Toyota Motor Manufacturing, U.S.A. case (693-019): An updated video of Toyota Motor Manufacturing Kentucky, Georgetown, KY site showing seat installation
By: Willy C. Shih
This is an updated video of the Toyota Motor Manufacturing Kentucky (TMMK) assembly facility in Georgetown, KY. It is meant to be paired with the 693-019 Toyota Motor Manufacturing U.S.A. case, but with higher quality video. The vidoe shows a line tour of Assembly Two... View Details
Keywords: Manufacturing; Manufacturing Strategy; Lean Management; Toyota Production System; Just-in-time; Lean Production; Automotive Industry; Automobile Manufacturing; Automotive; Automotive Supply Chain; Production; Operations; Logistics; Auto Industry; United States
Shih, Willy C. "Video Supplement to Toyota Motor Manufacturing, U.S.A. case (693-019): An updated video of Toyota Motor Manufacturing Kentucky, Georgetown, KY site showing seat installation." Harvard Business School Multimedia/Video Supplement 618-713, May 2018.
- April 1993
- Teaching Note
Koito Manufacturing Ltd. (TN)
By: W. Carl Kester
Teaching Note for (9-291-027). View Details
- October 1993 (Revised November 1994)
- Case
Michigan Manufacturing Corp.: The Pontiac Plant--1988
By: Clayton M. Christensen
Michigan Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
Keywords: Cost Accounting; Factories, Labs, and Plants; Profit; Brands and Branding; Mission and Purpose; Networks; Auto Industry; Auto Industry
Christensen, Clayton M. "Michigan Manufacturing Corp.: The Pontiac Plant--1988." Harvard Business School Case 694-051, October 1993. (Revised November 1994.)
- 19 May 2023
- News
Quiet Acceleration
company aims to sell 20 million electric vehicles a year by 2030—about a quarter of all new auto sales worldwide. (Last year, the company delivered 1.3 million EVs.) The company’s valuation, now at more than $500 billion, has increased... View Details
- February 2017
- Case
Aston Martin: A Second Century of Performance and Luxury
By: Vish V. Krishnan, Karim R. Lakhani and Amram Migdal
Following the March 2016 launch of DB11, Aston Martin Lagonda Ltd.’s first new sports car platform in over a decade, this case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin has been characterized... View Details
Keywords: Luxury; Auto Brand; Luxury Auto; Growth; Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Brands and Branding; Product Marketing; Product Launch; Product Positioning; Operations; Product Design; Product Development; Production; Innovation and Invention; Transportation; Innovation and Management; Innovation Strategy; Change; Transformation; Management; Marketing; Auto Industry; Europe; United Kingdom; England
Krishnan, Vish V., Karim R. Lakhani, and Amram Migdal. "Aston Martin: A Second Century of Performance and Luxury." Harvard Business School Case 617-033, February 2017.