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(613)
- People (1)
- News (153)
- Research (403)
- Events (2)
- Multimedia (10)
- Faculty Publications (258)
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- October 2014 (Revised October 2014)
- Case
Valuation Ratios in the Airline Industry, 2013
By: Paul M. Healy and Penelope Rossano
Examines factors underlying differences in valuation multiples (price-to-earnings and price-to-book) across four firms in the airline industry. View Details
Healy, Paul M., and Penelope Rossano. "Valuation Ratios in the Airline Industry, 2013." Harvard Business School Case 115-013, October 2014. (Revised October 2014.)
- November 2014
- Teaching Note
American Airlines in 2011
By: Willy Shih
The American Airlines in 2011 case set was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different... View Details
- July 2014 (Revised November 2015)
- Case
American Airlines in 2011
By: Willy Shih
The American Airlines in 2011 case was developed to provide a setting for the comparative analysis of two very different business models in the U.S. domestic airline industry—the network carrier and the low cost carrier (LCC). These models offer very different value... View Details
Keywords: American Airlines; Network Carrier; Low-cost Carrier; LCC; Business Model; Organizational Change and Adaptation; Competition; Competitive Strategy; Disruption; Transportation Industry; Travel Industry; Air Transportation Industry; United States
Shih, Willy. "American Airlines in 2011." Harvard Business School Case 615-009, July 2014. (Revised November 2015.)
- January 2017 (Revised December 2017)
- Case
Merging American Airlines and US Airways (A)
By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop
In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines Group (AAL). The case describes a number of critical decisions... View Details
Keywords: Airlines; Merger; Takeover; Integration Strategy; Merger Integration; Mergers and Acquisitions; Decision Making; Governance; Management Teams; Operations; Organizational Culture; Air Transportation Industry; United States
Fubini, David G., David A. Garvin, and Carin-Isabel Knoop. "Merging American Airlines and US Airways (A)." Harvard Business School Case 417-054, January 2017. (Revised December 2017.)
- August 2020 (Revised December 2020)
- Case
Latam Airlines and COVID-19: Seeking Bankruptcy Protection in the United States
By: Laura Alfaro, Mauricio Larrain, Carlos Vilches and Sarah Jeong
On May 26, 2020, Latam Airlines became the largest airline in the world to be driven to bankruptcy by COVID-19. With a complex debt structure and international investor composition, the company decided to file for bankruptcy protection in the United States, which... View Details
Keywords: Airlines; Pandemic; Coronavirus Pandemic; Health Pandemics; Air Transportation; Insolvency and Bankruptcy; Capital Markets; Strategy; Latin America; Chile; United States
Alfaro, Laura, Mauricio Larrain, Carlos Vilches, and Sarah Jeong. "Latam Airlines and COVID-19: Seeking Bankruptcy Protection in the United States." Harvard Business School Case 321-027, August 2020. (Revised December 2020.)
- November 2017
- Supplement
Merging American Airlines and US Airways (B)
By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop
Exhibit to Merging American Airlines and US Airways (A) case. In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines... View Details
Keywords: Airlines; Merger; Takeover; Integration Strategy; Merger Integration; Mergers and Acquisitions; Decision Making; Governance; Management Teams; Operations; Organizational Culture; Air Transportation Industry; United States
Fubini, David G., David A. Garvin, and Carin-Isabel Knoop. "Merging American Airlines and US Airways (B)." Harvard Business School Supplement 418-036, November 2017.
- 2002
- Case
Southwest Airlines
By: Vijay Govindarajan and Julie Lang
Southwest used its short-haul and point-to-point strategy to achieve the lowest operating cost structure in the domestic airline industry. Flexible contracts and a rigorous peer recruiting process aligned its 35,000 employees with this strategy. View Details
- November 2006 (Revised March 2010)
- Case
Two Ways to Fly South: Lan Airlines and Southwest Airlines
By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell
To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke... View Details
Keywords: Business Model; Service Operations; Competitive Advantage; Air Transportation Industry; United States; Chile
Casadesus-Masanell, Ramon, Tarun Khanna, Jorge Tarzijan, and Jordan Mitchell. "Two Ways to Fly South: Lan Airlines and Southwest Airlines." Harvard Business School Case 707-414, November 2006. (Revised March 2010.)
- September 1992
- Case
International Airlines
A frequent flyer for a large international airline encounters typical but recurring service problems. The marketing management of the company explores the use of information technology in understanding and dealing with the issues involved. Concepts of database... View Details
Keywords: Marketing Communications; Information Technology; Customer Focus and Relationships; Air Transportation Industry
Jones, Thomas O. "International Airlines." Harvard Business School Case 693-045, September 1992.
- January 1984
- Case
United Airlines
Vitale, Michael R. "United Airlines." Harvard Business School Case 184-083, January 1984.
- August 1989 (Revised December 1997)
- Case
U.S. Airline Industry--1978-88 (A), The
Describes the evolution of the airline industry in the first decade after deregulation (1978-88). Looks at the primary areas of operation in which managers can effect change (planes, people, routes, marketing). The basic teaching objective is to cover industry... View Details
Ghemawat, Pankaj, and Nancy Donohue. "U.S. Airline Industry--1978-88 (A), The." Harvard Business School Case 390-025, August 1989. (Revised December 1997.)
- October 1990 (Revised July 1996)
- Case
Northwest Airlines Confronts Change
Describes the leadership role of Northwest Airlines' chairman and his key organizational development "lieutenant" during five years of major change and pressure--1985-89. During this time the airline was confronted with major customer service problems, the merger with... View Details
Keywords: Leadership; Change Management; Crisis Management; Air Transportation Industry; United States
Jick, Todd D. "Northwest Airlines Confronts Change." Harvard Business School Case 491-036, October 1990. (Revised July 1996.)
- December 1974
- Case
Southwest Airlines (B)
Describes Southwest's response to a competitive fare cut and the results, bringing the action up to late March 1973, when management must make additional decisions on marketing strategy with both short- and long-range implications. Southwest Airlines (C) should not be... View Details
Lovelock, Christopher H. "Southwest Airlines (B)." Harvard Business School Case 575-061, December 1974.
- December 1986 (Revised February 1993)
- Case
Scandinavian Airlines System
Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details
Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)
- May 1975 (Revised May 1982)
- Case
Southwest Airlines (C)
Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details
Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)
- November 1984 (Revised November 1987)
- Case
American Airlines (A)
Keywords: Air Transportation Industry
Vietor, Richard H.K. "American Airlines (A)." Harvard Business School Case 385-182, November 1984. (Revised November 1987.)
- December 1974 (Revised February 1985)
- Case
Southwest Airlines (A)
Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details
Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
- September 1975 (Revised June 1984)
- Case
Southwest Airlines (D)
After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's... View Details
Lovelock, Christopher H. "Southwest Airlines (D)." Harvard Business School Case 575-135, September 1975. (Revised June 1984.)
- 16 Jul 2018
- News
WalletHub’s Best Airline Miles Credit Cards
- November 2008
- Case
Malaysia Airlines (A)
In the first six weeks on the job, the new CEO of Malaysia Airlines (MAS) has developed an ambitious turnaround plan, including aggressive job cuts and route eliminations, but MAS's largest shareholder, Khazanah Nacional, the sovereign wealth fund, is tasked with... View Details
Keywords: Restructuring; Economic Growth; Investment Funds; Sovereign Finance; Organizational Change and Adaptation; Business and Government Relations; Business and Shareholder Relations; Air Transportation Industry; Malaysia
El-Hage, Nabil N., and Leslie Pierson. "Malaysia Airlines (A)." Harvard Business School Case 209-024, November 2008.