Publications

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

January 1993 (Revised May 2004)
Case

Adventurous Computer Games, Inc.

By: William J. Bruns Jr.

A new company producing computer games must begin to capitalize computer software development cost. To do so requires a cost accounting system, decisions about which costs to capitalize, and how to match costs to future revenues. Teaches accounting standards for... View Details

Keywords: Product Development; Applications and Software; Cost Accounting; Business Startups; Information Technology Industry

October 1990 (Revised August 1991)
Case

Overseas Adventure Travel, Inc.

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2009
Book

The Adventures of an IT Leader

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell

Becoming an effective IT manager presents a host of challenges-from anticipating emerging technology to managing relationships with vendors, employees, and other managers. Ultimately, a good IT manager must be a strong business leader, not just a technical... View Details

Keywords: Books; Leadership; Crisis Management; Personal Development and Career; Relationships; Safety; Information Technology

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12 Sep 2007
Op-Ed

Building Sandcastles: The Subprime Adventure

To construct a house, builders need a firm foundation. For a financial empire, Wall Street wizards need only greed, gullibility, and optimism. The subprime empire began with a tangible structure: a house. For the buyer, that house was a home. It represented upward... View Details

Keywords: by Nicolas P. Retsinas; Banking; Construction; Real Estate

September 1998 (Revised October 1998)
Case

Adventurous Computer Games, Inc. (Abridged)

By: William J. Bruns Jr.

A new company that manufactures computer games must begin to capitalize computer software development costs. Issues that must be addressed include the effects of capitalization and decisions about how to match costs with future revenues. View Details

Keywords: Cost; Applications and Software; Accounting; Revenue

fall 2008
Article

Typosquatting: Unintended Adventures in Browsing

By: Benjamin Edelman

"Typosquatting" is the practice of registering domain names, identical to or confusingly similar to trademarks and famous names, in hopes that users will accidentally request these sites—whereupon they will receive, typically, advertisements. This piece presents the... View Details

Keywords: Web; Advertising; Business Model; Lawsuits and Litigation; Profit; Practice

2012
Book

Harder Than I Thought: Adventures of a Twenty-First Century Leader

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell

Being a great leader today is much harder than you think—meet Jim Barton. He's a newly minted CEO, rising leader of a firm in transition, and manager of massive complexity—thanks to our incredibly networked and increasingly unpredictable world of business. What if you... View Details

Keywords: Leadership; Complexity; Crisis Management; Problems and Challenges; Volatility

January 7, 2014
Article

Racing to Win: How Two Antarctic Adventurers Led Very Different Expeditions

By: Nancy Koehn

October 31, 2024
Article

How to Build a Life: Why You Might Need an Adventure

By: Arthur C. Brooks

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04 Dec 2012
Research & Ideas

Book Excerpt: Harder Than I Thought

Editor's note: A hybrid of a novel and a guidebook, Harder Than I Thought: Adventures of a Twenty-First Century Leader invites readers to critique the journey of Jim Barton, the new CEO of a west coast aerospace firm. Written by business... View Details

Keywords: by Robert D. Austin, Richard L. Nolan & Shannon O'Donnell; Aerospace

September 2002
Case

Abercrombie & Kent

By: Frances X. Frei, Brian Corbett, Mark Partin and Daniel Rethazy

Describes Abercrombie & Kent, the outdoor adventure company that has provided services throughout the entire history of the outdoor adventure industry. Provides an opportunity to learn how the company successfully grown into a premier player in the industry by adapting... View Details

Keywords: History; Financial Management; Activity Based Costing and Management; Service Operations; Marketing Reference Programs; Product Development; Business Growth and Maturation; Balance and Stability; Marketing Channels; Transportation; Growth and Development Strategy; Travel Industry

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March 2007 (Revised August 2009)
Case

Will RacingThePlanet Ltd. Reach the Finish Line?

Mary Gadams, founder and CEO of RacingThePlanet is facing one of the many logistical crises that her young Hong Kong-based venture faces as it stages its popular 4Deserts(tm) adventure marathon series in Atacama Chile, Gobi Desert Mongolia, Sahara Desert Egypt, and... View Details

Keywords: Global Range; Business or Company Management; Logistics; Entrepreneurship; Globalization; Sports Industry; Entertainment and Recreation Industry; Hong Kong; Egypt; Mongolia; Chile; Antarctica

August 2023
Case

Tenkara Outfitters

By: Christina Wallace, Jo Tango and Johnson Elugbadebo

After taking over from their parents, Sebastian Maxwell and Alexandra Ito, CEO and COO of Minnesota-based outdoor adventure brand Tenkara, must decide how they want to resource and grow this formerly family-run business. After outdoor activities exploded during the... View Details

Keywords: General Management; Innovation; Entrepreneurship; Innovation and Management; Family Business; Entrepreneurial Finance; Business Growth and Maturation

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

and ultimately an excellent journey to learning effective leadership skills in The Adventures of an IT Leader (Harvard Business Press). According to the novel's creators, a fictional approach allowed them to blend real-life incidents they... View Details

Keywords: by Martha Lagace

2013
Working Paper

Management: Theory and Practice, and Cases

By: Richard L. Nolan

This working paper reports on a major Harvard Business School project designed to enhance MBA and practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along... View Details

Keywords: Innovation; CIO; CEO; Hero's Journey; Monomyth; Management; Practice; Cases; Theory; Innovation and Invention

SSRN

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26 Apr 2010
Research & Ideas

When Other Companies Compete Like Crazy, Dare to Be Different

Want to be different? Change your world, not your tactics. As HBS professor Youngme Moon argues in Different: Escaping the Competitive Herd, competition too often breeds conformity. Yet there is plenty of space for adventurous companies... View Details

Keywords: by Sarah Jane Gilbert

October 2008 (Revised February 2014)
Case

The Northwest Passage

By: Herman B. Leonard and Peter Brannen

Following dozens of failed expeditions to "discover" the NW passage, a Norwegian adventurer employs a new approach that emphasizes rigorous preparation, a lighter, quicker style, and a willingness to adapt to the inhospitable Arctic environment and its people. The case... View Details

Keywords: Independent Innovation and Invention; Planning; Problems and Challenges; Risk and Uncertainty; Decision Choices and Conditions; Leadership Style; Adaptation; Canada