adventure - Publications - Faculty & Research

01 Sep 2006
News

High Adventure

BEILHARZ: "I no longer feel like one of those pet animals on a wheel." On a rare break from running her new ecotourism business in the wilds of Texas Hill Country, Amy Beilharz (MBA ’84) reflects on the life she and her husband, David, have built since leaving... View Details

Keywords: Margie Kelley; ecotourism; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Telecommunications; Information; Management

01 Mar 2009
News

Antarctic Adventure

Photo OP: The penguins didn’t seem to mind being the center of attention when 21 HBS alumni and friends ventured ashore during a ten-day trip to Antarctica in early December. The School’s Alumni Travel Program heads to Tanzania and Rwanda in late August. Get details at... View Details

Keywords: Antarctica

01 Mar 2006
News

New Zealand Adventure

It was a perfect summer day in New Zealand, and what better way to ring in the New Year than exploring protected bays, enjoying golden sand beaches, and searching for stingray by kayak in Abel Tasman National Park. This is how seventeen alumni and guests spent the... View Details

Keywords: Stephanie Herson; Accommodation; Hospitality

October 1998 (Revised May 2004)
Teaching Note

Adventurous Computer Games, Inc. and Adventurous Computer Games, Inc.(Abridged)TN

By: William J. Bruns Jr.

Teaching Note for (9-199-020) and (9-193-088). View Details

Keywords: Games, Gaming, and Gambling; Entertainment and Recreation Industry

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September 1989 (Revised March 1992)
Case

Target Sport Adventures

By: Leonard A. Schlesinger

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February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

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January 1993 (Revised May 2004)
Case

Adventurous Computer Games, Inc.

By: William J. Bruns Jr.

A new company producing computer games must begin to capitalize computer software development cost. To do so requires a cost accounting system, decisions about which costs to capitalize, and how to match costs to future revenues. Teaches accounting standards for... View Details

Keywords: Product Development; Applications and Software; Cost Accounting; Business Startups; Information Technology Industry

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07 Mar 2011
News

Adventure Travel in China

Keywords: Accommodation; Hospitality

01 Dec 2006
News

Adventure in Reading

Jeff Norton (MBA ’03) credits the old Choose Your Own Adventure book series, where young readers could pick different plot directions, with making a difference in his life. “I was a reluctant reader as a boy,” Norton told Toronto’s Globe... View Details

Keywords: Children; Motion Picture and Sound Recording Industries; Information

01 Apr 2001
News

Adventure in China

Can a small-town girl from the boondocks of China discover happiness in the international adventure-travel industry? Consider the tale of Zhang Mei (MBA 1996), “the daughter of a humble electrician” from one of the remotest and poorest regions of the country, as the... View Details

Keywords: Personal Services

Adventures of an IT Leader

Becoming an effective IT manager presents a host of challenges--from anticipating emerging technology to managing relationships with vendors, employees, and other managers. A good IT manager must also be a strong business leader. This book invites you to accompany new... View Details

October 1990 (Revised August 1991)
Case

Overseas Adventure Travel, Inc.

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01 Nov 2020
News

Kominers’s Conundrums: Saving Private Island Adventurers

2009
Book

The Adventures of an IT Leader

By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell

Becoming an effective IT manager presents a host of challenges-from anticipating emerging technology to managing relationships with vendors, employees, and other managers. Ultimately, a good IT manager must be a strong business leader, not just a technical... View Details

Keywords: Books; Leadership; Crisis Management; Personal Development and Career; Relationships; Safety; Information Technology

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12 Sep 2007
Op-Ed

Building Sandcastles: The Subprime Adventure

To construct a house, builders need a firm foundation. For a financial empire, Wall Street wizards need only greed, gullibility, and optimism. The subprime empire began with a tangible structure: a house. For the buyer, that house was a home. It represented upward... View Details

Keywords: by Nicolas P. Retsinas; Banking; Construction; Real Estate

September 1998 (Revised October 1998)
Case

Adventurous Computer Games, Inc. (Abridged)

By: William J. Bruns Jr.

A new company that manufactures computer games must begin to capitalize computer software development costs. Issues that must be addressed include the effects of capitalization and decisions about how to match costs with future revenues. View Details

Keywords: Cost; Applications and Software; Accounting; Revenue

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fall 2008
Article

Typosquatting: Unintended Adventures in Browsing

By: Benjamin Edelman

"Typosquatting" is the practice of registering domain names, identical to or confusingly similar to trademarks and famous names, in hopes that users will accidentally request these sites—whereupon they will receive, typically, advertisements. This piece presents the... View Details

Keywords: Web; Advertising; Business Model; Lawsuits and Litigation; Profit; Practice

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