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- May 2016 (Revised January 2018)
- Case
Improving Repurchase Rates at zulily
By: Thales Teixeira and Sarah McAra
In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details
Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Retail Industry; Seattle
Teixeira, Thales, and Sarah McAra. "Improving Repurchase Rates at zulily." Harvard Business School Case 516-083, May 2016. (Revised January 2018.)
- 02 Aug 2016
- First Look
August 2, 2016
https://cb.hbsp.harvard.edu/cbmp/product/116020-PDF-ENG Harvard Business School Case 516-083 Improving Repurchase Rates at zulily In February 2015, zulily cofounder and CEO Darrell Cavens faced a major... View Details
Keywords: Sean Silverthorne