Zaragoza - Publications - Faculty & Research

Show Results For

Page 1 of 2 Results

Sort by

Are you looking for?

June 2009
Case

Plaza, the Logistics Park of Zaragoza

In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for... View Details

Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza

Citation

Educators

Purchase

04 Jun 2014
What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

information delivered by new technologies and consumers' ability to use them effectively. Gabriel pointed out that reviews are highly subjective "so you end up not knowing what to believe The Internet and social media (don't) always make us better informed."... View Details

Keywords: by James Heskett; Advertising; Consumer Products; Technology