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  • 30 Jan 2017
  • Working Paper Summaries

The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

Keywords: by Geoffrey Jones and Ben Gettinger; Apparel & Accessories; Retail
  • 2016
  • Working Paper

Alternative Paths of Green Entrepreneurship: The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

By: Geoffrey Jones and Ben Gettinger
This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel brands Patagonia and The North... View Details
Keywords: Corporate Social Responsibility and Impact; Entrepreneurship; Environmental Sustainability; Apparel and Accessories Industry
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  • January 2014
  • Supplement

Patagonia (B)

By: Forest Reinhardt, Ramon Casadesus-Masanell and Lauren Barley
Patagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the... View Details
Keywords: Corporate Strategy; Environmental Management; Business Models; Beliefs; Product Differentiation; Product Lines; Yvon Chouinard; Rose Marcario; Retailing; Corporate Social Responsibility; Apparel Manufacturing; Strategy; Apparel and Accessories Industry; United States
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  • 25 Apr 2012
  • News

Patagonia's Founder is America's Most Unlikely Business Guru

  • March 2023 (Revised September 2023)
  • Case

Patagonia: 'Earth Is Now Our Only Shareholder'

By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney
In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50... View Details
Keywords: Trusts; Business Ventures; Business Organization; Family Business; Restructuring; Change; Disruption; Transition; Decision Making; Ethics; Values and Beliefs; Finance; Financial Management; Governance; Corporate Governance; Investment Activism; Leadership; Labor; Law; Common Law; Management; Goals and Objectives; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Ownership; Ownership Type; Family Ownership; Private Ownership; Social Enterprise; Nonprofit Organizations; Society; Social Issues; Wealth and Poverty; Value; Value Creation; Apparel and Accessories Industry; United States
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  • 01 Sep 2023
  • News

End Game

Jones says, in seeing their sustainable goals survive the second generation of ownership. Patagonia’s Yvon Chouinard is hoping to be an exception—as he often is. As a young rock climber in the 1950s, he... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade
  • 04 Apr 2023
  • Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology
  • 19 Mar 2018
  • Sharpening Your Skills

8 Ways To Be An Environmentally Conscious Manager

iPhoto In an interview about his recent book Profits and Sustainability, which portrays the iconoclastic entrepreneurs who built green startups in the 19th century, Harvard Business School historian Geoffrey Jones notes that being a business-environmentalist can be... View Details
Keywords: by Sean Silverthorne; Energy
  • Profile

Casey Gerald

abilities. If you think of the Yvon Chouinard quote, it helped me become a secure juvenile delinquent. MBAs Across America wouldn’t exist without Harvard Business School. View Details
  • 01 Jun 2011
  • News

Downtime

Assassinations, Aravind Adiga because I loved his Booker Prize–winning debut novel, The White Tiger. The Soul of Leadership, Deepak Chopra because he spoke about it when I was interviewing him for a case on the branding of yoga. Let My People Go Surfing: The Education... View Details
Keywords: fiction; Christianity
  • 08 Nov 2016
  • First Look

November 8, 2016

stringent measures to regulate the industry. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51895 Alternative Paths of Green Entrepreneurship: The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's View Details
Keywords: Sean Silverthorne