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  • All HBS Web  (178)
    • People  (1)
    • News  (62)
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  • Faculty Publications  (91)

Show Results For

  • All HBS Web  (178)
    • People  (1)
    • News  (62)
    • Research  (97)
    • Multimedia  (17)
  • Faculty Publications  (91)
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Youngme Moon

Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, Different, and she has published and sold more than two million case studies on companies ranging from Starbucks to IKEA to...

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  • 27 May 2021
  • News

Professor Profiles: Youngme Moon, Harvard Business School

  • 01 Mar 2012
  • News

Great Expectations

a significant investment of human and financial capital. Support from alumni and friends has been and will continue to be a crucial element of our success. It gives us the courage to build on our legacy. Your support and your expectations drive our success. View Details
Keywords: Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2012
  • News

1st-Year MBAs Learn from Global Partners

students’ global awareness and to providing action-based, integrated learning experiences,” said HBS professor Youngme Moon, senior associate dean and chair of the MBA Program. Students began preparing for their global projects in early... View Details
Keywords: Professor Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services
  • 02 Feb 2012
  • News

Not Your Average Road Trip

Keywords: Dean Nitin Nohria, Professor Youngme Moon; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2010
  • News

Dare to be Different

MOON: “Differentiation is not a formula. Rather, it’s a way of thinking.” Professor Youngme Moon, who teaches one of HBS’s most popular electives (Consumer Marketing), has recently published her first book. In Different: Escaping the... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
  • 04 Mar 2018
  • News

The Case Centre Awards and Competitions 2018

  • 02 Apr 2018
  • News

Fixing the Culture at Uber

  • 17 Mar 2020
  • News

Reflections on the Ongoing Coronavirus Crisis

  • 31 Oct 2018
  • News

How Bad is Airline Service, Really? And Other Customer Service Complaints

  • 19 Sep 2011
  • News

How to grow your sales faster than the economy

  • 01 Jan 2003
  • News

  • 09 Jan 2012
  • News

Big Three Newscasts Are Changing the State of Play

  • 05 Sep 2011
  • News

'Different': How Companies Stand Out in the Marketplace; A Business Book That You'll Actually Read

  • 04 Jun 2013
  • News

Which is more valuable to Apple, its market share or its brand?

  • 13 Nov 2019
  • News

Biggest Money Mistakes People Make, and the Rise of the Micro-Influencer

  • 02 Jan 2019
  • News

New Year’s Crystal Ball Episode

  • 23 Jan 2019
  • News

High CEO Churn, and the 401(k) Turns 40

  • 14 Nov 2018
  • News

Uber Prepares to Go Public, and China’s Social Credit System

  • 24 Oct 2018
  • News

Is Retail Dying? Plus, How Are Companies Spending their Tax Cuts?

  • 23 Oct 2019
  • News

Making Sense of the China-NBA Firestorm, and Debating the Wealth Tax

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