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  • All HBS Web  (180)
    • News  (57)
    • Research  (62)
    • Multimedia  (18)
  • Faculty Publications  (28)

Show Results For

  • All HBS Web  (180)
    • News  (57)
    • Research  (62)
    • Multimedia  (18)
  • Faculty Publications  (28)
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  • 01 Sep 2010
  • News

You’ve Been YouTubed

media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United Airlines. Posted on View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 01 Mar 2008
  • News

Centennial Goes YouTube

What’s the first adjective that comes to mind when you hear the word centennial? Be honest. I bet it’s not fun, or entertaining, or cool. Now get ready for a surprise. The Knowledge and Library Services folks at the Baker Library | Bloomberg Center have launched a fun,... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services
  • 04 Jan 2021
  • News

Building Trust at YouTube

Keywords: media; leadership; technology; strategy; partnerships; Arts, Entertainment
  • 09 Sep 2010
  • News

Getting Big In The YouTube Age

  • 22 Oct 2013
  • News

Ray Dalio's Economic Theory, via YouTube and Cartoon

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance
  • 15 Nov 2022
  • News

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

  • 26 Oct 2022
  • News

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

  • 01 Jun 2015
  • News

Screen Grab

the traditional ecosystem.” Consider YouTube sensations Bethany Mota, GloZell Green, and Hank Green, all of whom started out making low-tech videos in their bedrooms. President Barack Obama sat down for interviews with each of them,... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 30 Apr 2015
  • News

Schumpeter: Shredding the rules

  • 14 Dec 2018
  • News

Most Popular Videos of 2018

  • 11 Mar 2021
  • News

Leading with Heart

anything? Chaudhary: She has two TED talks on YouTube with over 2 million hits. So she achieved a lot. Aisha Chaudhary: Is it not true? That not just me, but all of us are going to die one day. Yes, all of us are going to die. I’d like... View Details
  • 10 May 2023
  • News

Alumna Snags an Emmy

Emmy win for her work on YouTube TV’s Key Plays feature was announced in April, several months before the Primetime Emmys air. “For this particular Emmy’s ceremony, the Academy decides and announces all the winners in advance so you don’t... View Details
Keywords: Arts, Entertainment; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Dec 2013
  • News

14 for '14

consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade
  • 27 Sep 2021
  • News

Sewn with Love

material to construction—in a YouTube video, in hopes she could rally her fashion-industry network. The video went viral with 170,000 views, from 170 countries; and just like that, medical-gown production became homegrown. As the video... View Details
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by bloggers, online consumer ratings,... View Details
Keywords: Sean Silverthorne; Management
  • 01 Mar 2016
  • News

Case Study: Paper Chase

have to offer your entire line through each channel, just match each card with each channel. The most responsive channels could be your focus. Videos on their channel sites and on YouTube could be a nice way to jump-start visibility,... View Details
  • 14 Oct 2020
  • News

Sewn with Love

2020, Hanazawa headed to her drafting table in her Los Angeles studio to study a medical gown given to her by a friend in the medical profession. She broke it down, rebuilt it, and put all the information—from material to construction—in a View Details
Keywords: Maureen Harmon
  • 01 Jun 2025
  • News

For the Records

garner a quarter-million streams, or achieve 2.2 million YouTube views each month. It’s a rare band that can get that much attention online, but selling records at a live show can keep their dreams alive and help pay the bills. “That’s... View Details
Keywords: Jen McFarland Flint; photos by Jeff Wilson; Arts, Entertainment
  • 17 Feb 2015
  • News

The First Five Years: Justin Pasquariello (MBA 2010)

learned there to be useful in a variety of contexts—but I don’t do any improv performance. However, you can see me in HBS’s Business Speaking competition on YouTube at https://www.youtube.com/watch?v=m6lsBJRQLK4. “I did (bad) stand-up... View Details
Keywords: Health, Social Assistance
  • 01 Mar 2010
  • News

Cyberposium 15

ranging from cloud computing and converging devices to venture capital. Keynote speakers included YouTube CEO Chad Hurley and Jim Balsillie (MBA ’89), co-CEO of RIM, maker of the BlackBerry. For more, visit http://tinyurl.com/yc7yfox. View Details
Keywords: News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services
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