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- Research (62)
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- 01 Sep 2010
- News
You’ve Been YouTubed
media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United Airlines. Posted on View Details
- 01 Mar 2008
- News
Centennial Goes YouTube
What’s the first adjective that comes to mind when you hear the word centennial? Be honest. I bet it’s not fun, or entertaining, or cool. Now get ready for a surprise. The Knowledge and Library Services folks at the Baker Library | Bloomberg Center have launched a fun,... View Details
- 04 Jan 2021
- News
Building Trust at YouTube
- 09 Sep 2010
- News
Getting Big In The YouTube Age
- 22 Oct 2013
- News
Ray Dalio's Economic Theory, via YouTube and Cartoon
- 01 Jun 2015
- News
Screen Grab
the traditional ecosystem.” Consider YouTube sensations Bethany Mota, GloZell Green, and Hank Green, all of whom started out making low-tech videos in their bedrooms. President Barack Obama sat down for interviews with each of them,... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 30 Apr 2015
- News
Schumpeter: Shredding the rules
- 14 Dec 2018
- News
Most Popular Videos of 2018
- 11 Mar 2021
- News
Leading with Heart
anything? Chaudhary: She has two TED talks on YouTube with over 2 million hits. So she achieved a lot. Aisha Chaudhary: Is it not true? That not just me, but all of us are going to die one day. Yes, all of us are going to die. I’d like... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
Emmy win for her work on YouTube TV’s Key Plays feature was announced in April, several months before the Primetime Emmys air. “For this particular Emmy’s ceremony, the Academy decides and announces all the winners in advance so you don’t... View Details
- 25 Jun 2014
- News
Giving millions of students a new path to learning
them on YouTube?’ And I said, ‘No, YouTube is for cats playing piano. It is not for serious mathematics.’ Slowly the traffic picked up and you fast forward to 2008, 2009 and several tens of thousands of people were using the site every... View Details
- 13 Jun 2016
- News
JetBlue Chairman on How to Handle Betrayal
(Big Think) (Big Think) Over at Big Think—described as “a YouTube for ideas,” and cofounded by Victoria R. Montgomery-Brown (MBA 2003)—JetBlue Chairman Joel Peterson (MBA 1973) offers advice on how to cope with betrayal. Betrayal,... View Details
- 19 Mar 2019
- News
A Quick Study
medical students retain information through the use of online study tools and with the help of a vast library of Khan Academy video content. The company has more than 440,000 registered users and 930,000 YouTube subscribers. The tech... View Details
- 01 Mar 2017
- News
Swimming with the Stream
some point.” Release day Old Model: Use videos to build buzz New model: Use videos to make sales When she was working as a digital analyst at Interscope Records before HBS, Gandhi identified a common pattern: Labels would first release a music video to View Details
Keywords: Dan Morrell
- 15 Dec 2024
- News
Editor's Letter
Illustration by Antonio Giovanni Pinna Illustration by Antonio Giovanni Pinna Change is hard. I am reminded of this every time I get a new laptop and there are new, generational expectations that require me to hunt down videos of overly caffeinated youths walking me... View Details
- 01 Dec 2016
- News
Carving a Niche
Above: Faction athlete Candide Thovex racks up millions of YouTube views while inspiring others to face their fears and try new things. (photo by Christoffer Sjöström) Faction athletes test gear in extreme locations for day-to-day use.... View Details
Keywords: Julia Hanna
- 01 Jun 2014
- News
Innovation: An Orchestra of One
thought I'd try to play along with a YouTube video of Mendelssohn's Trio in D minor," says Chao. "It was such a clunky experience that I gave up after less than a minute. Music is about personal expression, and most of that is baked into... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes... View Details