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  • All HBS Web  (180)
    • News  (57)
    • Research  (62)
    • Multimedia  (18)
  • Faculty Publications  (28)

Show Results For

  • All HBS Web  (180)
    • News  (57)
    • Research  (62)
    • Multimedia  (18)
  • Faculty Publications  (28)
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  • 01 Sep 2010
  • News

You’ve Been YouTubed

media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United Airlines. Posted on View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation
  • 01 Mar 2008
  • News

Centennial Goes YouTube

What’s the first adjective that comes to mind when you hear the word centennial? Be honest. I bet it’s not fun, or entertaining, or cool. Now get ready for a surprise. The Knowledge and Library Services folks at the Baker Library | Bloomberg Center have launched a fun,... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services
  • 04 Jan 2021
  • News

Building Trust at YouTube

Keywords: media; leadership; technology; strategy; partnerships; Arts, Entertainment
  • 09 Sep 2010
  • News

Getting Big In The YouTube Age

  • 22 Oct 2013
  • News

Ray Dalio's Economic Theory, via YouTube and Cartoon

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance
  • 15 Nov 2022
  • News

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

  • 26 Oct 2022
  • News

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

  • 01 Jun 2015
  • News

Screen Grab

the traditional ecosystem.” Consider YouTube sensations Bethany Mota, GloZell Green, and Hank Green, all of whom started out making low-tech videos in their bedrooms. President Barack Obama sat down for interviews with each of them,... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 30 Apr 2015
  • News

Schumpeter: Shredding the rules

  • 14 Dec 2018
  • News

Most Popular Videos of 2018

  • 11 Mar 2021
  • News

Leading with Heart

anything? Chaudhary: She has two TED talks on YouTube with over 2 million hits. So she achieved a lot. Aisha Chaudhary: Is it not true? That not just me, but all of us are going to die one day. Yes, all of us are going to die. I’d like... View Details
  • 10 May 2023
  • News

Alumna Snags an Emmy

Emmy win for her work on YouTube TV’s Key Plays feature was announced in April, several months before the Primetime Emmys air. “For this particular Emmy’s ceremony, the Academy decides and announces all the winners in advance so you don’t... View Details
Keywords: Arts, Entertainment; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 25 Jun 2014
  • News

Giving millions of students a new path to learning

them on YouTube?’ And I said, ‘No, YouTube is for cats playing piano. It is not for serious mathematics.’ Slowly the traffic picked up and you fast forward to 2008, 2009 and several tens of thousands of people were using the site every... View Details
  • 13 Jun 2016
  • News

JetBlue Chairman on How to Handle Betrayal

(Big Think) (Big Think) Over at Big Think—described as “a YouTube for ideas,” and cofounded by Victoria R. Montgomery-Brown (MBA 2003)—JetBlue Chairman Joel Peterson (MBA 1973) offers advice on how to cope with betrayal. Betrayal,... View Details
  • 19 Mar 2019
  • News

A Quick Study

medical students retain information through the use of online study tools and with the help of a vast library of Khan Academy video content. The company has more than 440,000 registered users and 930,000 YouTube subscribers. The tech... View Details
  • 01 Mar 2017
  • News

Swimming with the Stream

some point.” Release day Old Model: Use videos to build buzz New model: Use videos to make sales When she was working as a digital analyst at Interscope Records before HBS, Gandhi identified a common pattern: Labels would first release a music video to View Details
Keywords: Dan Morrell
  • 15 Dec 2024
  • News

Editor's Letter

Illustration by Antonio Giovanni Pinna Illustration by Antonio Giovanni Pinna Change is hard. I am reminded of this every time I get a new laptop and there are new, generational expectations that require me to hunt down videos of overly caffeinated youths walking me... View Details
  • 01 Dec 2016
  • News

Carving a Niche

Above: Faction athlete Candide Thovex racks up millions of YouTube views while inspiring others to face their fears and try new things. (photo by Christoffer Sjöström) Faction athletes test gear in extreme locations for day-to-day use.... View Details
Keywords: Julia Hanna
  • 01 Jun 2014
  • News

Innovation: An Orchestra of One

thought I'd try to play along with a YouTube video of Mendelssohn's Trio in D minor," says Chao. "It was such a clunky experience that I gave up after less than a minute. Music is about personal expression, and most of that is baked into... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • 06 Dec 2021
  • News

Action Plan: Whole Sale

online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes... View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
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