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- News (34)
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- December 2011 (Revised February 2013)
- Case
Branding Yoga
By: Rohit Deshpande, Kerry Herman and Annelena Lobb
Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the... View Details
Deshpande, Rohit, Kerry Herman, and Annelena Lobb. "Branding Yoga." Harvard Business School Case 512-025, December 2011. (Revised February 2013.)
- 01 Dec 2017
- News
YOGA INC.
- March 2012 (Revised April 2012)
- Teaching Plan
Branding Yoga (TP)
By: Rohit Deshpande, Rohit Deshpandé, Kerry Herman and Annelena Lobb
Deshpandé, Rohit. "Branding Yoga (TP)." Harvard Business School Teaching Plan 512-079, March 2012. (Revised April 2012.)
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
positions taken by a number of people. It wasn't just a descriptive story." “There are two elements of brand authenticity, and they appeal to two different sorts of people” Deshpandé decided that the business of yoga would make a... View Details
- 10 Sep 2012
- News
HBS Cases: Branding Yoga
- 21 Jun 2019
- News
The Business of Yoga
- 16 Feb 2022
- Video
Cardio Yoga with Siri
- 15 Jul 2008
- News
Yoga Makes Headway in Business Schools
- 01 Dec 2010
- News
A Smooth Stretch
HANNA: A yoga business and foundation. Photo courtesy Zobha A dedicated runner until motherhood stood everything on its head, Jamie Hanna (MBA ’98) told Chicago’s examiner.com (September 20, 2010) that by the time she had her second... View Details
- 12 May 2011
- News
A Game Plan in Trying Times
- 01 Sep 2012
- News
Who Owns Yoga?
Annelena Lobb, Deshpandé examines the paths of two successful yoga teachers, each with a different approach to practicing and marketing the ancient discipline of yoga. There’s Bikram Choudhury, the founder of Bikram View Details
- 14 Nov 2013
- News
The mindfulness business
- 10 Jan 2012
- First Look
First Look: January 10
case:http://cb.hbsp.harvard.edu/cb/product/512026-PDF-ENG Branding Yoga Rohit Deshpandé, Kerry Herman, and Annelena LobbHarvard Business School Case 512-025 Yoga, an ancient discipline, has become popular worldwide. The marketing of View Details
Keywords: Sean Silverthorne
- 13 Nov 2014
- News
Going Against the Flow: Michelle Zatlyn, Cofounder of CloudFlare
- 11 Jun 2024
- In Practice
The Harvard Business School Faculty Summer Reader 2024
As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
Keywords: by Avery Forman
- 14 Feb 2023
- Research & Ideas
When a Vacation Isn’t Enough, a Sabbatical Can Recharge Your Life—and Your Career
could be systematically scrutinized. He found that sabbaticals tend to follow one or more three distinct phases: Recover: Participants almost always started with a period of relaxation and unplugging to recover from their workday selves. “They do View Details
Keywords: by Michael Blanding
- 06 Jun 2011
- Research & Ideas
Why Leaders Lose Their Way
requires discipline. Some people practice meditation or yoga to relieve stress, while others find solace in prayer or taking long runs or walks. Still others find relief through laughter, music, television, sporting events, and reading.... View Details
Keywords: by Bill George
- 07 Apr 2021
- Research & Ideas
How Teams Work: Lessons from the Pandemic
minimally disruptive technologies for process questions helped them achieve balance. Relationship interactions: Connecting through huddles, not yoga The importance of nurturing social relationships has come sharply into focus during the... View Details
Keywords: by Kristen Senz