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- News (52)
- Research (76)
- Events (2)
- Multimedia (5)
- Faculty Publications (32)
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- March 2009 (Revised September 2013)
- Case
Yelp
By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details
- July 2016
- Teaching Note
Launching Yelp Reservations
By: Michael Luca, Kevin Mohan and Patrick Rooney
This teaching note accompanies "Launching Yelp Reservations (A) and (B)," which present a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
- August 2017 (Revised February 2023)
- Case
Managing Diversity and Inclusion at Yelp
By: Michael Luca, Joshua Schwartzstein and Gauri Subramani
This case explores the industry-wide lack of employee diversity in the technology sector and Yelp’s decision to take a leadership position in identifying strategies to increase diversity. The goal of the case is to provide an opportunity for students to develop a... View Details
Keywords: Diversity; Employees; Leading Change; Strategy; Organizational Culture; Technology Industry
Luca, Michael, Joshua Schwartzstein, and Gauri Subramani. "Managing Diversity and Inclusion at Yelp." Harvard Business School Case 918-009, August 2017. (Revised February 2023.)
- December 2020 (Revised March 2024)
- Supplement
Experimentation at Yelp
By: Iavor Bojinov and Karim R. Lakhani
- July 2015 (Revised April 2016)
- Case
Launching Yelp Reservations (A)
By: Michael Luca, Kevin Mohan and Patrick Rooney
This case presents a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
Keywords: Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations (A)." Harvard Business School Case 916-003, July 2015. (Revised April 2016.)
- March 2024
- Teaching Note
Experimentation at Yelp
By: Iavor Bojinov and Jessie Li
Teaching Note for HBS Case No. 621-064. View Details
- October 2020 (Revised March 2024)
- Case
Experimentation at Yelp
By: Iavor Bojinov and Karim R. Lakhani
Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details
Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry
Bojinov, Iavor, and Karim R. Lakhani. "Experimentation at Yelp." Harvard Business School Case 621-064, October 2020. (Revised March 2024.)
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
decisions. In Seattle alone, Yelp, which launched in 2005, had accumulated 60,000 reviews by 2009, rating 70 percent of the city's restaurants. By contrast, The Seattle Times had reviewed roughly 5 percent. Luca chose to investigate Yelp... View Details
- August 2015
- Supplement
Launching Yelp Reservations (B)
By: Michael Luca, Kevin Mohan and Patrick Rooney
Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations (B)." Harvard Business School Supplement 916-004, August 2015.
- May 2018
- Article
Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change
By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
Data from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with data on gentrification from the Census, Federal Housing... View Details
Keywords: Forecasting Models; Simulation Methods; Regional Economic Activity: Growth, Development, Environmental Issues, And Changes; Geographic Location; Local Range; Transition; Analytics and Data Science; Measurement and Metrics; Economic Growth; Forecasting and Prediction
Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change." AEA Papers and Proceedings 108 (May 2018): 77–82.
- 2018
- Working Paper
Measuring Gentrification: Using Yelp Data to Quantify Neighborhood Change
By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
We demonstrate that data from digital platforms such as Yelp have the potential to improve our understanding of gentrification, both by providing data in close to real time (i.e., nowcasting and forecasting) and by providing additional context about how the local... View Details
Keywords: Geographic Location; Local Range; Transition; Analytics and Data Science; Measurement and Metrics; Forecasting and Prediction
Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Measuring Gentrification: Using Yelp Data to Quantify Neighborhood Change." NBER Working Paper Series, No. 24952, August 2018.
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
Revenue: The Case of Yelp.com, which explored how restaurant reviews on Yelp affect their bottom lines.) Reviewing The Reviewers After spending some time on Yelp, Luca questioned whether the site's star-based rating system (five stars for... View Details
- 2017
- Working Paper
Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity
By: Edward L. Glaeser, Hyunjin Kim and Michael Luca
Can new data sources from online platforms help to measure local economic activity? Government datasets from agencies such as the U.S. Census Bureau provide the standard measures of economic activity at the local level. However, these statistics typically appear only... View Details
Glaeser, Edward L., Hyunjin Kim, and Michael Luca. "Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity." Harvard Business School Working Paper, No. 18-022, September 2017. (Revised October 2017.)
- 23 Sep 2017
- Working Paper Summaries
Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity at Scale
- March 2018 (Revised February 2023)
- Teaching Note
Managing Diversity and Inclusion at Yelp
By: Michael Luca, Joshua Schwartzstein and Gauri Subramani
Teaching Note for HBS No. 918-009. View Details
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
Yelp restaurant reviews to target hygiene inspections? “There is so much data now, it’s exhilarating—and frightening” “There is all sorts of data that is coming in now,” says Luca, “and if you use it carefully you could revamp the way... View Details
- September 2017 (Revised February 2023)
- Supplement
Managing Diversity and Inclusion at Yelp (B)
By: Michael Luca, Joshua Schwartzstein and Gauri Subramani
Supplements the (A) case. View Details
Luca, Michael, Joshua Schwartzstein, and Gauri Subramani. "Managing Diversity and Inclusion at Yelp (B)." Harvard Business School Supplement 918-012, September 2017. (Revised February 2023.)
- 05 Mar 2018
- Working Paper Summaries