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- All HBS Web
(136)
- News (52)
- Research (76)
- Events (2)
- Multimedia (5)
- Faculty Publications (32)
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- March 2009 (Revised September 2013)
- Case
Yelp
By: Mikolaj Jan Piskorski, David Chen and Aaron Smith
Yelp was a popular online destination for reviews of local establishments, written by volunteer Internet users and read by 60 million people per month. However, the company was far from profitable. The CEO needs to decide between two options to increase the revenue.... View Details
- 12 Feb 2015
- News
City Governments Are Using Yelp to Tell You Where Not to Eat
- July 2016
- Teaching Note
Launching Yelp Reservations
By: Michael Luca, Kevin Mohan and Patrick Rooney
This teaching note accompanies "Launching Yelp Reservations (A) and (B)," which present a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
- August 2017 (Revised February 2023)
- Case
Managing Diversity and Inclusion at Yelp
By: Michael Luca, Joshua Schwartzstein and Gauri Subramani
This case explores the industry-wide lack of employee diversity in the technology sector and Yelp’s decision to take a leadership position in identifying strategies to increase diversity. The goal of the case is to provide an opportunity for students to develop a... View Details
Keywords: Diversity; Employees; Leading Change; Strategy; Organizational Culture; Technology Industry
Luca, Michael, Joshua Schwartzstein, and Gauri Subramani. "Managing Diversity and Inclusion at Yelp." Harvard Business School Case 918-009, August 2017. (Revised February 2023.)
- July 2015 (Revised April 2016)
- Case
Launching Yelp Reservations (A)
By: Michael Luca, Kevin Mohan and Patrick Rooney
This case presents a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry. View Details
Keywords: Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations (A)." Harvard Business School Case 916-003, July 2015. (Revised April 2016.)
- 07 Dec 2011
- News
Yelp is Leaving Chains Behind
- December 2020 (Revised March 2024)
- Supplement
Experimentation at Yelp
By: Iavor Bojinov and Karim R. Lakhani
- March 2024
- Teaching Note
Experimentation at Yelp
By: Iavor Bojinov and Jessie Li
Teaching Note for HBS Case No. 621-064. View Details
- October 2020 (Revised March 2024)
- Case
Experimentation at Yelp
By: Iavor Bojinov and Karim R. Lakhani
Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details
Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry
Bojinov, Iavor, and Karim R. Lakhani. "Experimentation at Yelp." Harvard Business School Case 621-064, October 2020. (Revised March 2024.)
- 16 Apr 2014
- News
Schafer: Yelp fosters suspicion among small businesses
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
decisions. In Seattle alone, Yelp, which launched in 2005, had accumulated 60,000 reviews by 2009, rating 70 percent of the city's restaurants. By contrast, The Seattle Times had reviewed roughly 5 percent. Luca chose to investigate Yelp... View Details
- 12 Oct 2011
- News
Study: Yelp Ratings Linked to Restaurant Revenue
- August 2015
- Supplement
Launching Yelp Reservations (B)
By: Michael Luca, Kevin Mohan and Patrick Rooney
Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations (B)." Harvard Business School Supplement 916-004, August 2015.
- 16 Feb 2015
- News
Yelp suggests its open data project could help end food poisoning
- 13 Feb 2018
- News
Is America in a Retail Apocalypse? Ask Yelp
- 09 Oct 2015
- News
9 Easy Ways to Boost Revenue Using Yelp
- 14 Nov 2017
- News