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    • All HBS Web  (2,724)
      • Faculty Publications  (114)

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      • June 2024 (Revised September 2024)
      • Case

      Driving Scale with Otto

      By: Rebecca Karp, David Allen and Annelena Lobb
      This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales... View Details
      Keywords: Artificial Intelligence; Natural Language Processing; B2B; B2B Innovation; Scaling; Scaling Tech Ventures; Business Startups; AI and Machine Learning; Finance; Sales; Business Strategy; Growth and Development Strategy; Entrepreneurship; Information Technology Industry; United States; Cambridge; New York (city, NY); Spain
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      Karp, Rebecca, David Allen, and Annelena Lobb. "Driving Scale with Otto." Harvard Business School Case 724-407, June 2024. (Revised September 2024.)
      • February 9, 2024
      • Article

      Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries

      By: Madalina Vlasceanu, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman and et al.
      Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate... View Details
      Keywords: Climate Change; Motivation and Incentives; Behavior; Policy; Knowledge Sharing; Values and Beliefs
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      Vlasceanu, Madalina, Kimberly C. Doell, Joseph B. Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Amit Goldenberg, Eric Shuman, and et al. "Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries." Science Advances 10, no. 6 (February 9, 2024).
      • November 2023
      • Case

      Open Source Machine Learning at Google

      By: Shane Greenstein, Martin Wattenberg, Fernanda B. Viégas, Daniel Yue and James Barnett
      Set in early 2023, the case exposes students to the challenges of managing open source software at Google. The case focuses on the challenges for Alex Spinelli, Vice President of Product Management for Core Machine Learning. He must set priorities for Google’s efforts... View Details
      Keywords: Decision Choices and Conditions; Technological Innovation; Open Source Distribution; Strategy; AI and Machine Learning; Applications and Software; Technology Industry; United States
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      Greenstein, Shane, Martin Wattenberg, Fernanda B. Viégas, Daniel Yue, and James Barnett. "Open Source Machine Learning at Google." Harvard Business School Case 624-015, November 2023.
      • November 16, 2023
      • Article

      How to Build a Life: Why You Maybe Shouldn’t Write a Memoir

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: Why You Maybe Shouldn’t Write a Memoir." The Atlantic (November 16, 2023).
      • October 2023
      • Teaching Note

      Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

      By: Tsedal Neeley and Tim Englehart
      Teaching Note for HBS Case No. 422-085. Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that... View Details
      Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation; AI and Machine Learning; Diversity; Prejudice and Bias; Technology Industry
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      Neeley, Tsedal, and Tim Englehart. "Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models." Harvard Business School Teaching Note 424-028, October 2023.
      • September 2023
      • Technical Note

      Note on Family Constitutions

      By: Christina R. Wing
      Less than half of family businesses will survive generational transfer. While sometimes this is due to operating company issues, in many cases it is because of conflict within the family. Many families create and adopt a family constitution to proactively mitigate... View Details
      Keywords: Family Business; Policy; Organizational Structure; Family Ownership; Conflict Management; Agreements and Arrangements
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      Wing, Christina R. "Note on Family Constitutions." Harvard Business School Technical Note 624-045, September 2023.
      • September 2023 (Revised January 2024)
      • Case

      AI21 Labs in 2023: Strategy for Generative AI

      By: David Yoffie, Orna Dan and Elena Corsi
      Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text... View Details
      Keywords: Decision Making; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Applications and Software; Competitive Strategy; Technology Industry; Israel
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      Yoffie, David, Orna Dan, and Elena Corsi. "AI21 Labs in 2023: Strategy for Generative AI." Harvard Business School Case 724-383, September 2023. (Revised January 2024.)
      • 2023
      • Working Paper

      Firm Visibility and Acquisition Likelihood: Evidence from Seeking Alpha Coverage

      By: Pu Gu, Benjamin Yost and Yuan Zou
      This study investigates whether social media coverage influences a firm’s likelihood of being acquired. Specifically, we hypothesize that coverage of a firm on the Seeking Alpha platform raises its visibility to potential acquirers and M&A advisers (i.e., investment... View Details
      Keywords: Social Media; Mergers and Acquisitions; Marketplace Matching; Investment Banking
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      Gu, Pu, Benjamin Yost, and Yuan Zou. "Firm Visibility and Acquisition Likelihood: Evidence from Seeking Alpha Coverage." Working Paper, July 2023.
      • May–June 2023
      • Article

      A New Approach to Building Your Personal Brand: How to Communicate Your Value

      By: Jill Avery and Rachel Greenwald
      For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
      Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
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      Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
      • April 2023 (Revised September 2023)
      • Case

      Levels: The Remote, Asynchronous, Deep Work Management System

      By: Joseph B. Fuller and George Gonzalez
      Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details
      Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States
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      Fuller, Joseph B., and George Gonzalez. "Levels: The Remote, Asynchronous, Deep Work Management System." Harvard Business School Case 323-069, April 2023. (Revised September 2023.)
      • March–April 2023
      • Article

      The New-Collar Workforce

      By: Colleen Ammerman, Boris Groysberg and Ginni Rometty
      Many workers today are stuck in low-paying jobs, unable to advance simply because they don’t have a bachelor’s degree. At the same time, many companies are desperate for workers and not meeting the diversity goals that could help them perform better while also reducing... View Details
      Keywords: Diversity; Recruitment; Social Issues; Higher Education; Competency and Skills
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      Ammerman, Colleen, Boris Groysberg, and Ginni Rometty. "The New-Collar Workforce." Harvard Business Review 101, no. 2 (March–April 2023): 96–103.
      • March 2023
      • Supplement

      Allianz Türkiye (C): Managing the 2017 Hail Storm

      By: John D. Macomber and Fares Khrais
      Allianz Turkey is a property casualty insurance company operating in a region experiencing increasing losses from natural catastrophe events related to climate change, for example hail, wildfire, and flooding. There are also substantial other natural catastrophe... View Details
      Keywords: Insurance And Reinsurance; Natural Disasters; Turkey; Insurance; Climate Change; Analytics and Data Science; Insurance Industry; Financial Services Industry; Turkey
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      Macomber, John D., and Fares Khrais. "Allianz Türkiye (C): Managing the 2017 Hail Storm." Harvard Business School Supplement 223-084, March 2023.
      • March 2023 (Revised April 2024)
      • Case

      Allianz Türkiye: Adapting to Climate Change

      By: John D. Macomber and Fares Khrais
      Allianz Turkey is a property casualty insurance company operating in a region experiencing increasing losses from natural catastrophe events related to climate change, for example hail, wildfire, and flooding. There are also substantial other natural catastrophe... View Details
      Keywords: Insurance And Reinsurance; Natural Disasters; Turkey; Insurance; Climate Change; Analytics and Data Science; Insurance Industry; Financial Services Industry; Turkey
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      Macomber, John D., and Fares Khrais. "Allianz Türkiye: Adapting to Climate Change." Harvard Business School Case 223-074, March 2023. (Revised April 2024.)
      • December 2022
      • Teaching Note

      Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement

      By: Lakshmi Ramarajan, Julie Battilana and Rachel Tropp
      Teaching Note for HBS Case No. 418-004. View Details
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      Ramarajan, Lakshmi, Julie Battilana, and Rachel Tropp. "Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement." Harvard Business School Teaching Note 423-056, December 2022.
      • December 2022
      • Article

      Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market

      By: Yanhui Wu and Feng Zhu
      A growing number of people today are participating in the gig economy, working as independent contractors on short-term projects. We study the effects of competition on gig workers' effort and creativity on a Chinese novel-writing platform. Authors produce and sell... View Details
      Keywords: Gig Workers; Platform-based Markets; Novel Writing; Creative Production; Platform Bias; Employment; Digital Platforms; Creativity; Books; Competition; Contracts
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      Wu, Yanhui, and Feng Zhu. "Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market." Management Science 68, no. 12 (December 2022): 8613–8634.
      • May 2022
      • Case

      Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

      By: Tsedal Neeley and Stefani Ruper
      Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that she accepted your resignation.” Heart... View Details
      Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation
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      Neeley, Tsedal, and Stefani Ruper. "Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models." Harvard Business School Case 422-085, May 2022.
      • 2022
      • Book

      A Political Economy of Justice

      By: Danielle Allen, Yochai Benkler, Leah Downey, Rebecca Henderson and Joshua Simons
      Defining a just economy in a tenuous social-political time.
      If we can agree that our current social-political moment is tenuous and unsustainable—and indeed, that may be the only thing we can agree on right now—then how do markets, governments, and people... View Details
      Keywords: Political Economy; Social Justice; Capitalism; Business And Society; Economy; Society; Fairness; Economic Systems; Corporate Social Responsibility and Impact; United States
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      Allen, Danielle, Yochai Benkler, Leah Downey, Rebecca Henderson, and Joshua Simons, eds. A Political Economy of Justice. Chicago: University of Chicago Press, 2022.
      • 2022
      • Chapter

      Firms, Morality, and the Search for a Better World

      By: Rebecca Henderson
      Book Abstract: Defining a just economy in a tenuous social-political time. If we can agree that our current social-political moment is tenuous and unsustainable—and indeed, that may be the only thing we can agree on right now—then how do markets, governments, and... View Details
      Keywords: Moral Sensibility; Social Issues
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      Henderson, Rebecca. "Firms, Morality, and the Search for a Better World." Chap. 7 in A Political Economy of Justice, edited by Danielle Allen, Yochai Benkler, Leah Downey, Rebecca Henderson, and Joshua Simons, 187–209. Chicago: University of Chicago Press, 2022.
      • 2021
      • Working Paper

      Caccia Selvaggia: Myth, Rites, and the Right in Carlo Ginzburg's Storia notturna

      By: Robert Fredona and Sophus A. Reinert
      Carlo Ginzburg (b. 1939) is widely considered one of Europe’s leading historians. His masterpiece Storia notturna (Turin: Einaudi, 1989), widely praised for its extraordinary erudition and creativity, is now over three decades old but it continues to inspire... View Details
      Keywords: Mythology; Culture; Political Doctrine; History; Government and Politics; Society
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      Fredona, Robert, and Sophus A. Reinert. "Caccia Selvaggia: Myth, Rites, and the Right in Carlo Ginzburg's Storia notturna." Harvard Business School Working Paper, No. 22-041, December 2021.
      • October 2021
      • Background Note

      How to Write an Action-Planning Memo

      By: Ryan Raffaelli and Akshaya Varghese
      The ability to communicate an action plan through writing is essential for advancing ideas, earning credibility, and garnering support. Research has shown that leaders who write formal plans are more likely to execute successfully—written plans help members of an... View Details
      Keywords: Writing; Action Plan; Communication; Competency and Skills; Planning
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      Raffaelli, Ryan, and Akshaya Varghese. "How to Write an Action-Planning Memo." Harvard Business School Background Note 422-033, October 2021.
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