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- Faculty Publications (23)
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- All HBS Web (52)
- Faculty Publications (23)
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- 13 Jan 2017
- News
Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot
- 05 Oct 2011
- News
Unhappy endings: Have people stopped eating ice cream?
- 01 Sep 2023
- News
Hands-on Learning About Global Markets
A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
- 01 Jun 2005
- News
New Magazine Makes Its Mark
from Bookmarks and click to subscribe online at www.bookmarksmagazine.com. For a week in March, Bookmarks was the best-selling magazine on Amazon.com. Word-of-mouth buzz generated by independent bookstores also has worked well. So have... View Details
- 23 Jan 2020
- News
Bringing Education Back Home
word-of-mouth institution, and an institution that by now-- we have more students than we can accommodate, and we're attracting the talent we want to have.” [Editor’s note: Since this interview was conducted in June 2018, the Universidad... View Details
Keywords: Educational Services
- 01 Mar 2016
- News
Case Study: Paper Chase
6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to social media influencers... View Details
- 01 Dec 2006
- News
The Hard Way
if her students failed to get jobs, so she immersed herself in their job searches and all but guaranteed their placement. It worked, generating powerful word-of-mouth buzz for her fledgling academy. More importantly, Russo understood that... View Details