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Publications

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  • All HBS Web  (51)
    • News  (12)
    • Research  (24)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (18)

Show Results For

  • All HBS Web  (51)
    • News  (12)
    • Research  (24)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (18)
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  • 18 Nov 2013
  • News

Poets & Quants' Top-Ranked Startup: Wildfire

Keywords: Google; social media; Wildfire; News, Library, Internet, and Other Services; Information
  • 16 Jan 2020
  • News

Helping California Wildfire Victims Rebuild

Source: Timothy Archibald for Forbes Source: Timothy Archibald for Forbes A recent article in Forbes highlights the work of the home-building management startup Homebound, cofounded by CEO Nikki Pechet (MBA 2007). Both cofounders—Pechet and investor Jack Abraham—had... View Details
Keywords: Construction of Buildings; Construction
  • 10 Jan 2025
  • News

What Wildfires Mean for America’s Home-Insurance Bills

  • 07 Sep 2021
  • News

Who Pays For Wildfire and Hurricane Damage? Everyone.

  • 22 Feb 2022
  • News

New Urban Order

book) is accelerating that trend. “There are substantial public health impacts in wildfire smoke, extreme heat, and the aftermath of flooding,” notes Macomber, who teaches the MBA electives Business Opportunities in Climate Adaptation and... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
  • 24 Apr 2014
  • News

Exploring new ways to understand and engage audiences

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
  • 23 Apr 2014
  • News

Timing plus smart ideas are the keys to being an entrepreneur

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
  • 25 Apr 2014
  • News

Connecting companies and customers through social media

Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
  • 01 Feb 1999
  • News

NYC Conference Brings Entrepreneurs and Angels Together

HBS professor of management Joseph B. Lassiter, III, the evening's featured speaker, outlined some of the major issues he addresses in his MBA course Entrepreneurial Marketing. A seasoned entrepreneur and former president of Wildfire... View Details
  • 24 Apr 2014
  • News

A wild ride from adventure travel to social media marketing

which provides a SaaS platform for marketers to manage their presence on social networks, is a division of Google, and is among the largest acquisitions ever made by the Internet giant. Wildfire now has over 25,000 paying customers who... View Details
  • 01 Jun 2013
  • News

Harvest Time

Morgan Stanley and after launching an adventure-tour start-up, Ransom cofounded Wildfire, a social media marketing company acquired last year by Google for a reported $350 million. Discussing her thoughts on leadership and the culture at View Details
Keywords: social media; News, Library, Internet, and Other Services; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 10 Mar 2015
  • News

Women in Tech: Breaking the Digital Ceiling

Sandberg (MBA 1995) and HP president and CEO Meg Whitman (MBA 1979) as well as entrepreneurs such as Victoria Ransom (MBA 2008), who cofounded the social marketing software developer Wildfire in 2008 (selling the 350-plus employee firm to... View Details
Keywords: April White
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