Publications

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Research Summary

How will Web 2.0 technologies contribute to 'Enterprise 2.0?'

Web 2.0 technologies like blogs, wikis, tags, RSS, and open APIs are clearly having an impact on the public Internet. Will they also be important additions to Intranets?

I believe that these tools are likely to have their largest impact inside companies. ... View Details

April 2001 (Revised March 2003)
Background Note

Web and IT Hosting Facilities: Technology Note

Introduces students to the data centers where IT infrastructure is increasingly physically housed. These centralized hosting facilities represent in the information age the equivalent of power utilities in the industrial age. Students are introduced to issues of... View Details

Keywords: Internet and the Web; Information Technology; Infrastructure; Web Services Industry

July 1997
Case

Ford Motor Company: Maximizing the Business Value of Web Technologies

One of the largest companies in the world decides to aggressively deploy Web technology and must manage and support the new technology. A discussion of infrastructure renewal, application development, extranets, and content management is included. View Details

Keywords: Organizational Change and Adaptation; Value Creation; Information Technology; Infrastructure; Internet and the Web; Manufacturing Industry; Auto Industry

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03 Feb 2003
Research & Ideas

Web Services

service technologies from a provider, customer, and investor perspective. Customers are concerned with integration and driving down costs, said Steven Lewis, Microsoft's general manager of .net market development. "There is a lot of... View Details

Keywords: by Julia Hanna; Service

October 2008 (Revised February 2012)
Case

Amazon Web Services

By: Robert S. Huckman, Gary P. Pisano and Liz Kind

Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces... View Details

Keywords: Price; Market Entry and Exit; Service Operations; Competition; Diversification; Web Services Industry; Web Services Industry

September 2022 (Revised August 2023)
Case

Audrey Tang: Using Technology to Strengthen Democracy in Taiwan

By: Shikhar Ghosh and Shweta Bagai

Since the early days of the internet, Taiwan had a vibrant community of civic hackers and open-source programmers who engaged with social issues. Audrey Tang was one of them. She spearheaded the 2014 Sunflower Student Movement in Taiwan, where protestors peacefully... View Details

Keywords: Democracy; Internet; Web Technology; Digital Transformation; Digital Platform; COVID; Information Technology; Applications and Software; Governance; Entrepreneurship; Governing Rules, Regulations, and Reforms; Innovation and Invention; Taiwan; China; Asia

April 2008 (Revised May 2010)
Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero

Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details

Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web

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Article

Social Networks Are the New Web Portals

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

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Article

Marketing in the Age of Web 2.0

By: Jill Avery

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details

Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Technology Industry; Technology Industry

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March 2005 (Revised June 2006)
Case

Sun Microsystems, Inc.: Web Services Strategy

By: Thomas R. Eisenmann and Fernando Suarez

Microsoft and IBM have excluded Sun Microsystems from the board of the Web Services Interoperability Organization (WS-I), an industry consortium that will shape the evolution of Web services standards. Sun managers must decide whether to join WS-I as a contributing... View Details

Keywords: Information Technology; Standards; Corporate Governance; Power and Influence; Web Services Industry; Web Services Industry

July 2024
Technical Note

Version Control and Web Deployment

By: Michael Parzen and Jo Ellery

This note introduces version control using Git and GitHub, with an example covering how to make simple web applications. View Details

Keywords: Applications and Software

Web

IT Strategy: The Future of the Web at HBS | Information Technology

IT Strategy: The Future of the Web at HBS Strategic Initiative: 3.09 Web Content Management System (CMS) Program By Annie Harrison on April 9, 2024 Share via Facebook Share via LinkedIn Print Share via email... View Details

November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

October 1997 (Revised February 2003)
Background Note

Worldwide Web and Internet Technology,The

In terms non-technical readers can understand, the evolution of the Internet and the Web, characteristics of the supporting technology, and current issues surrounding use of the technology are examined. View Details

Keywords: Internet; Web

16 May 2005
Research & Ideas

Confronting the Reality of Web Services

cheap, fast, and "easy," don't you think Cisco would have used them? Q: What are the characteristics of successful Web service implementations today? What kinds of companies can benefit most? Are there certain types of processes... View Details

Keywords: by Sara Grant

February 2008 (Revised June 2011)
Background Note

Social Networks: The Portals of Web 2.0

By: Stephen P. Bradley and Nancy Bartlett

Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details

Keywords: Web; Technology; Networks; Information Technology Industry