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- All HBS Web
(2,208)
- News (440)
- Research (1,556)
- Multimedia (6)
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- 03 Feb 2003
- Research & Ideas
Web Services
Movie buffs may recall that "plastics" was the whispered tip to Dustin Hoffman in The Graduate; if the movie were remade today, "Web services" might replace that advice. An overflow audience already seemed to know this, crowding a Hawes Hall... View Details
- October 2008 (Revised February 2012)
- Case
Amazon Web Services
By: Robert S. Huckman, Gary P. Pisano and Liz Kind
Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces... View Details
Keywords: Price; Market Entry and Exit; Service Operations; Competition; Diversification; Web Services Industry; Web Services Industry
Huckman, Robert S., Gary P. Pisano, and Liz Kind. "Amazon Web Services." Harvard Business School Case 609-048, October 2008. (Revised February 2012.)
- May 2000 (Revised September 2000)
- Exercise
Tyrell Web Developers Inc. (A)
By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which... View Details
MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (A)." Harvard Business School Exercise 600-025, May 2000. (Revised September 2000.)
- April 2008 (Revised May 2010)
- Case
Visions of Web 3.0
By: Thomas R. Eisenmann and David Andrew Vivero
Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details
Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web
Eisenmann, Thomas R., and David Andrew Vivero. "Visions of Web 3.0." Harvard Business School Case 808-147, April 2008. (Revised May 2010.)
- May 2000
- Exercise
Tyrell Web Developers Inc. (B)
By: Alan D. MacCormack and Andrew P. McAfee
An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description... View Details
MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (B)." Harvard Business School Exercise 600-026, May 2000.
- December 1999 (Revised February 2001)
- Case
CVS: The Web Strategy
By: John A. Deighton and Anjali C. Shah
How should America's second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore's sales? This case describes... View Details
Keywords: Leveraged Buyouts; Marketing Channels; Distribution Channels; Service Operations; Corporate Strategy; Web Services Industry; Web Services Industry
Deighton, John A., and Anjali C. Shah. "CVS: The Web Strategy." Harvard Business School Case 500-008, December 1999. (Revised February 2001.) (request a courtesy copy.)
- July 2024
- Technical Note
Version Control and Web Deployment
By: Michael Parzen and Jo Ellery
This note introduces version control using Git and GitHub, with an example covering how to make simple web applications. View Details
Keywords: Applications and Software
Parzen, Michael, and Jo Ellery. "Version Control and Web Deployment." Harvard Business School Technical Note 625-018, July 2024.
- November 2008 (Revised August 2011)
- Case
UnME Jeans: Branding in Web 2.0
By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
- 04 May 2011
- Research & Ideas
Is Web Surfing Distracting Your Workers?
A number of studies have suggested that US workers waste between one and two hours a day web surfing, costing their companies billions in lost productivity. In response, some employers have banned private Internet use at the office, a... View Details
Keywords: by Michael Blanding
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- March 2005 (Revised June 2006)
- Case
Sun Microsystems, Inc.: Web Services Strategy
By: Thomas R. Eisenmann and Fernando Suarez
Microsoft and IBM have excluded Sun Microsystems from the board of the Web Services Interoperability Organization (WS-I), an industry consortium that will shape the evolution of Web services standards. Sun managers must decide whether to join WS-I as a contributing... View Details
Keywords: Information Technology; Standards; Corporate Governance; Power and Influence; Web Services Industry; Web Services Industry
Eisenmann, Thomas R., and Fernando Suarez. "Sun Microsystems, Inc.: Web Services Strategy." Harvard Business School Case 805-095, March 2005. (Revised June 2006.)
- 16 May 2005
- Research & Ideas
Confronting the Reality of Web Services
What's next for Web services? In his case summary "Will Web Services Really Transform Collaboration?" published in the Winter 2005 edition of MIT Sloan Management Review, HBS associate professor... View Details
Keywords: by Sara Grant
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- February 2008 (Revised June 2011)
- Background Note
Social Networks: The Portals of Web 2.0
By: Stephen P. Bradley and Nancy Bartlett
Social networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace,... View Details
Bradley, Stephen P., and Nancy Bartlett. "Social Networks: The Portals of Web 2.0." Harvard Business School Background Note 708-488, February 2008. (Revised June 2011.)
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- October 1997 (Revised February 2003)
- Background Note
Worldwide Web and Internet Technology,The
In terms non-technical readers can understand, the evolution of the Internet and the Web, characteristics of the supporting technology, and current issues surrounding use of the technology are examined. View Details
Austin, Robert D., and Thomas Rodd. "Worldwide Web and Internet Technology,The ." Harvard Business School Background Note 198-020, October 1997. (Revised February 2003.)
- July 1997 (Revised December 1998)
- Case
Sun Microsystems: Realizing the Potential of Web Technologies
Describes how Web technology has been deployed at Sun--how it has evolved from being perceived as an inappropriate use of company resources to become the centerpiece of the company's business strategy. View Details
Keywords: Information Technology; Business Strategy; Web; Web Services Industry; Web Services Industry
Austin, Robert D., and Mark J. Cotteleer. "Sun Microsystems: Realizing the Potential of Web Technologies." Harvard Business School Case 198-007, July 1997. (Revised December 1998.)
- May 26, 2000
- Article
Web Self-Service Can Be Self-Defeating
By: Frances X. Frei and Y. Moon
Keywords: Internet and the Web
Frei, Frances X., and Y. Moon. "Web Self-Service Can Be Self-Defeating." American Banker (May 26, 2000).
- February 2001
- Teaching Note
CVS: The Web Strategy TN
By: John A. Deighton
Teaching Note for (9-500-008). View Details
- Article
The Webbed Wheels of Commerce
By: R. M. Kanter
Kanter, R. M. "The Webbed Wheels of Commerce." World Link 14, no. 1 (January–February 2001).