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  • March 2016
  • Article

To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
Related
  • 2014
  • Working Paper

~To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin G. Edelman
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Online Advertising; Price; Profit; Marketing Strategy; Retail Industry
Related
  • 12 Jan 2011
  • News

To Groupon or Not To Groupon: New Research on Voucher Profitability

  • 02 Aug 2011
  • Working Paper Summaries

To Groupon or Not to Groupon: The Profitability of Deep Discounts

Keywords: by Benjamin Edelman, Sonia Jaffe & Scott Duke Kominers; Retail; Technology
  • 2010
  • Working Paper

Cheaper by the Dozen: Using Sibling Discounts at Catholic Schools to Estimate the Price Elasticity of Private School Attendance

By: Susan Dynarski, Jonathan Gruber and Danielle Li
The effect of vouchers on sorting between private and public schools depends upon the price elasticity of demand for private schooling. Estimating this elasticity is empirically challenging because prices and quantities are jointly determined in the market for private... View Details
Keywords: Price; Religion; Entrepreneurship; Education
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  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

At first blush, the two-year-old online start-up Groupon seems a bit audacious. For starters, there's the news that the deal-of-the-day website turned down a $6 billion acquisition offer from Google last month. Then there's the company's business model: selling View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 15 Jun 2011
  • News

Groupon Abuse of Consumer Protection Laws Alarming, Says Harvard Business Expert

  • November 2012
  • Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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  • March 2011 (Revised August 2012)
  • Case

Groupon

By: Sunil Gupta, Ray Weaver and Dharmishta Rood
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation
Related
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

purse. Tickets, money, and IDs were all gone. A Disney employee gave me food vouchers for the family, park tickets for the following days, and helped with any inconveniences that we faced. While we enjoyed the rest of the day in the park,... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Harvard Business School professor Benjamin G. Edelman discusses the paper's findings. Key concepts include: Discount vouchers provide price discrimination, letting merchants attract consumers who would not... View Details
Keywords: Re: Multiple Faculty; Technology
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

http://www.hbs.edu/research/pdf/11-063.pdf http://hbswk.hbs.edu/item/6597.html Published: August 2, 2011 Paper Released: June 2011 For consumers, online discount vouchers (like those offered by Groupon.com)... View Details
Keywords: by Staff
  • 11 Mar 2014
  • First Look

First Look: March 11

consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount View Details
Keywords: Sean Silverthorne
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we... View Details
Keywords: Sean Silverthorne
  • 05 Jul 2011
  • First Look

First Look: July 5

prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount voucher service can benefit affiliated merchants:... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2014
  • First Look

First Look: February 18

participating firms' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount voucher service can benefit affiliated firms: price discrimination... View Details
Keywords: Sean Silverthorne
  • 03 Nov 2015
  • First Look

November 3, 2015

that their ex post performance is lower. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50032 Cheaper by the Dozen: Using Sibling Discounts at Catholic Schools to Estimate the Price Elasticity of Private School... View Details
Keywords: Sean Silverthorne
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

consumers bestow their loyalty by spending most of their grocery dollars with one retailer for 1-2 percent payback? Let's look more closely at the actual rewards. They come in two forms : (1) turbo charged vouchers (doubling, tripling, or... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

sending some customers charity vouchers and others more standard product discounts (15% off your next purchase)—will allow companies to compare directly the ROI on charitable actions versus more traditional... View Details
Keywords: by Sean Silverthorne
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details