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June 2018 (Revised January 2020)
Case

Voice War: Hey Google vs. Alexa vs. Siri

By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja

By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details

Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry

May 2022 (Revised July 2022)
Case

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie and Daniel Fisher

In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details

Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States

April 2024
Case

ChatGPT Enters the Voice Wars 2024

By: David B. Yoffie and Sarah von Bargen

OpenAI joined the Voice Wars in September 2023 when it launched its voice feature for ChatGPT. Initially only available to Pro subscribers, ChatGPT gave free access to all users two months later. It formed partnerships with a variety of companies, including carmakers,... View Details

11 Oct 2017
Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

of America’s shareholders from voicing their concerns. When a shareholder has a beef with a company’s business practices, they can submit a formal proposal to suggest a policy change. The company can respond to the proposal in one of... View Details

Keywords: by Carmen Nobel

February 2022 (Revised February 2024)
Case

Sekisui House and the In-Home Early Detection Platform

By: John D. Macomber and Akiko Kanno

To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details

Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan

February 2018
Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson

Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

research by Harvard Business School Assistant Professor Shunyuan Zhang has discovered. Airing a sponsored video—versus original, unaffiliated content—costs an influencer 0.2 percent of their subscribers on average within three days... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

718-519 Voice War: Hey Google vs. Alexa vs. Siri By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice... View Details

Keywords: Dina Gerdeman

16 Aug 2011
Working Paper Summaries

The International Politics of IFRS Harmonization

Keywords: by Karthik Ramanna; Accounting

25 Feb 2019
Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

believe they won’t excel in, despite having the skills to succeed, says Harvard Business School Assistant Professor Katherine B. Coffman. “Our beliefs about ourselves are important in shaping all kinds of important decisions, such as what... View Details

Keywords: by Dina Gerdeman

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

05 Dec 2023
Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

Sometimes, the loudest, most confident voice in the room might indeed be the best decision-maker. Other times, the person who understands that they don’t know the answer—and therefore holds back in a discussion—may be wiser. Whether... View Details

Keywords: by Kara Baskin

26 Sep 2023
Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

from historically marginalized groups—even when the real goal is to create a more diverse workplace, because it’s both the right thing to do and good for business. New research by Harvard Business School Assistant Professor Summer Jackson... View Details

Keywords: by Kristen Senz

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

that people did not speak up about things they deemed important. Most of those were not 'bad news' things; to our surprise we found that people were reluctant to voice what they perceived to be good ideas, unless they were extraordinarily... View Details

Keywords: by Garry Emmons

20 Apr 2011
Research & Ideas

Blind Spots: We’re Not as Ethical as We Think

work presentation or exams, may help you focus on concrete details of the future situation that you might otherwise overlook. In her book Giving Voice to Values, Mary Gentile offers a framework to help managers prepare for difficult... View Details

Keywords: by Sean Silverthorne

15 Nov 2022
Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

perpetrator’s mission. Some examples of collaborators include those assistants and actors who kept silent even as movie producer Harvey Weinstein assaulted women. Also in this category, says Bazerman, are legislators like Lindsay Graham... View Details

Keywords: by Pamela Reynolds

01 Oct 2001
Research & Ideas

Organizing the Family-Run Business

subsystems influences the direction and operations of the family company, as well as of the family. It is essential, therefore, that each subsystem has a defined role and a clear voice in the governance of the overall system. These three... View Details

29 Jan 2024
Research & Ideas

Do Disasters Rally Support for Climate Action? It's Complicated.

Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details

Keywords: by Rachel Layne

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

Early iterations of IBM's ViaVoice software package featured IBM's "ideal" customer on the front: an administrative assistant sitting in front of her computer, speaking into a headset. It is easy to see why IBM targeted such... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

tipped not only toward opposing a proposal, but also toward using attack tactics that tip still more people. Anxiety then builds like an infection. People use fear-mongering strategies with voices that are beastly or, more often, ones... View Details

Keywords: by John Kotter & Lorne A. Whitehead

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