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  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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  • May 2011
  • Conference Presentation

From Seeing Dots to Perceiving Social Cues: Mapping the Relationship between Visual Processing and Social Perceptiveness

By: Sujin Jang, George Alvarez and J. Richard Hackman
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  • 2012
  • Working Paper

From Seeing Dots to Perceiving Social Cues: Mapping the Relationship between Visual Processing and Social Perceptiveness

By: Sujin Jang, George Alvarez and J. Richard Hackman
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  • March 2021
  • Article

Bayesian Signatures of Confidence and Central Tendency in Perceptual Judgment

By: Yang Xiang, Thomas Graeber, Benjamin Enke and Samuel Gershman
This paper theoretically and empirically investigates the role of Bayesian noisy cognition in perceptual judgment, focusing on the central tendency effect: the well-known empirical regularity that perceptual judgments are biased towards the center of the... View Details
Keywords: Visual Perception; Bayesian Modeling; Perception; Judgments
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  • 2014
  • Article

Attentional Rhythm: A Temporal Analogue of Object-Based Attention

By: Julian De Freitas, Brandon Liverence and Brian J. Scholl
The underlying units of attention are often discrete visual objects. Perhaps the clearest form of evidence for this is the same-object advantage: Following a spatial cue, responses are faster to probes occurring on the same object than they are to probes occurring on... View Details
Keywords: Object-based Attention; Rhythm; Music Perception; Auditory Perception
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  • February 2011
  • Article

Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP

By: Thalia Wheatley, Anna Weinberg, Christine E. Looser, Tim Moran and Greg Hajcak
Faces are visual objects that hold special significance as the icons of other minds. Previous researchers using event-related potentials (ERPs) have found that faces are uniquely associated with an increased N170/vertex positive potential (VPP) and a more sustained... View Details
Keywords: Neuroscience; Mind Perception; Social Psychology; Face Perception; Personal Characteristics; Science; Cognition and Thinking
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  • Research Summary

Overview

Christine is interested in how people make decisions about the thoughts, feelings, and actions of others. Her research explores how people use visual cues in a face to infer the inner workings of another's mind. View Details
Keywords: Mind Perception; Interpersonal Communication; Social Psychology
  • Article

Behavioral and Neural Representations en route to Intuitive Action Understanding

By: Leyla Tarhan, Julian De Freitas and Talia Konkle
When we observe another person’s actions, we process many kinds of information—from how their body moves to the intention behind their movements. What kinds of information underlie our intuitive understanding about how similar actions are to each other? To address this... View Details
Keywords: Action Perception; Intuitive Similarity; Multi-arrangement; fMRI; Representational Similarity Analysis; Behavior; Perception
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  • 05 Jun 2017
  • Working Paper Summaries

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

Keywords: by Ai Hisano; Food & Beverage
  • Research Summary

Overview

Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details
Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States
  • June 2017
  • Article

Creating Reciprocal Value Through Operational Transparency

By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay
We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact... View Details
Keywords: Operational Transparency; Service Management; Production Management; Organizational Performance; Behavioral Operations; Service Operations; Service Delivery; Consumer Behavior; Labor; Organizational Design; Operations; Service Industry; United States; Kenya
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  • 13 Oct 2015
  • First Look

October 13, 2015

spent fully awake. After an overnight period including sleep, individuals showed increases in positive perceptions of the choice set. This finding contrasts with previous research showing that sleep selectively enhances recall for... View Details
  • 5 Sep 2013
  • Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Keywords: Food; Product Marketing; Food and Beverage Industry
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  • July–August 2021
  • Article

Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

By: Ryan W. Buell, Ethan Porter and Michael I. Norton
Problem definition: As trust in government reaches historic lows, frustration with government performance approaches record highs. Academic/practical relevance: We propose that in co-productive settings like government services, peoples’ trust and... View Details
Keywords: Government Services; Behavioral Operations; Operational Transparency; Government Administration; Service Operations; Programs; Perception; Attitudes; Behavior; Trust
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  • 01 Jul 2014
  • Working Paper Summaries

Creating Reciprocal Value Through Operational Transparency

Keywords: by Ryan W. Buell, Tami Kim & Chia-Jung Tsay
  • 2018
  • Working Paper

Learning to Become a Taste Expert

By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors... View Details
Keywords: Hedonic; Wine; Expertise; Holistic; Analytic; Sensory; Taste; Learning; Experience and Expertise; Analysis; Perception
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  • June 2019
  • Article

Learning to Become a Taste Expert

By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore... View Details
Keywords: Learning; Experience and Expertise; Analysis; Perception
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  • 23 May 2023
  • Research & Ideas

Face Value: Do Certain Physical Features Help People Get Ahead?

features are more associated with the visual aspect of charisma than others. “Our research represents the first empirical attempt to characterize the relationships between charisma and facial features,” explains Zhang. She conducted the... View Details
Keywords: by Kara Baskin
  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

will be required about cleaning and sanitizing. Management effectiveness at controlling numbers and flow of customers and enforcement of local requirements, such as requiring customers to wear masks when not eating, will impact the View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

writes in Framing the Audience: Art and the Politics of Culture in the United States, 1929–1945 . “ Fortune built on the increasingly populist orientation of the art world as it promoted an integration of culture and capitalism that would combat negative View Details