Filter Results:
(27)
Show Results For
- All HBS Web (45)
- Faculty Publications (6)
Show Results For
- All HBS Web (45)
- Faculty Publications (6)
Page 1 of 27
Results →
Sort by
- April 2019 (Revised April 2021)
- Case
Wayfair
By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble
In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details
Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts
Rayport, Jeffrey F., Susie L. Ma, and Matthew G. Preble. "Wayfair." Harvard Business School Case 819-045, April 2019. (Revised April 2021.)
- July 2010 (Revised January 2017)
- Background Note
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)
By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details
Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value
Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)." Harvard Business School Background Note 525-017, July 2010. (Revised January 2017.)
- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
- Teaching Interest
Applied Business Analytics
Course Overview:
Business Analytics has become a core function in many firms today and is driving innovation in the form of new business and operating models. Data-driven decision-making requires understanding of statistics, computer... View Details
- 02 Sep 2014
- First Look
First Look: September 2
consummatory phases of reward processing. Recent improvements in the spatial and temporal resolution of neuroimaging techniques have allowed researchers to separately visualize different stages of reward processing in humans. These... View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
responded to the deterioration in Merrill Lynch's position in the first quarter. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/310092-PDF-ENG Note on the Asset Management Industry Clayton Rose, Scott WaggonerHarvard Business... View Details
Keywords: Martha Lagace
- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
decisions and move forward. "Leaders must go from trying to have all the answers to being comfortable with being uncomfortable." As roundtable participants pointed out, "standard safety vests" aren’t available; best practices are still up for debate for many aspects of... View Details
- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
their customers and other stakeholders. As one executive put it, "We must explain how digital assets will help us become a sustainable enterprise, both profitable and a force for good in the broader society." Attention to purpose... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
“People are resilient in their desire to eat out, and perhaps a bit bored with what’s in their refrigerators, so eager to enjoy some of their dining occasions prepared by someone outside their own homes.” Paul Brown noted restaurants must consider all View Details
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
A good way to visualize what incumbents can do when faced with a disruptive attack is to consider how humans respond to a perceived threat. Our body immediately reacts. We produce adrenaline. Our heart rate goes up. Our respiration rate... View Details
- 31 May 2016
- First Look
May 31, 2016
Experimental Social Psychology Visual Attention to Powerful Postures: People Reflexively Avert Their Gaze from Nonverbal Dominance Displays By: Holland, Elise, Elizabeth Baily Wolf, Christine Looser, and Amy Cuddy Abstract—This paper... View Details
Keywords: Sean Silverthorne
- 19 Nov 2013
- First Look
First Look: November 19
for this trend is that citizens may be unaware of both the services provided by government and the impact of those services on their lives. In an experiment, Boston-area residents interacted with a website that visualizes both service... View Details
Keywords: Sean Silverthorne
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
can make amazingly sophisticated parts. One interesting situation that I wrote a case on was the company Rhythm & Hues, a well-known visual effects (VFX) company. The case question was what circumstances led them to (1) win four... View Details
- 24 Mar 2015
- First Look
First Look: March 24
deposits from one intermediary to another. Regulatory policies, including deposit insurance, minimum capital requirements, and restrictions on the assets held by depository institutions can increase the ex ante welfare of depositors. ... View Details
Keywords: Sean Silverthorne
- 02 Feb 2004
- Research & Ideas
Mapping Your Corporate Strategy
model of the Balanced Scorecard, and they link it with the time-based dynamics of strategy in their latest book, Strategy Maps: Converting Intangible Assets into Tangible Outcomes (Harvard Business School Press, 2004). In this e-mail... View Details
Keywords: by Martha Lagace
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
analytic methods in a series of experiments across a range of hedonic products. The results suggest that hedonic learning follows a sequence of stages whose order matters and that the holistic stage is facilitated by attending to experience as a narrative event and by... View Details
Keywords: Dina Gerdeman
- 10 Jun 2014
- First Look
First Look: June 10
Tami Kim, and Chia-Jung Tsay Abstract—We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although existing theory posits that increased contact between the two parties... View Details
Keywords: Sean Silverthorne
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
shareholders more than $3.95 trillion via stock buybacks and $2.45 trillion via dividends—$6.4 trillion in total. These shareholder payouts amounted to over 93% of the firms' net income. Academics, corporate lawyers, asset managers, and... View Details
Keywords: Sean Silverthorne
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
which are bonds whose proceeds are used for environmentally sensitive purposes. After an overview of the U.S. corporate and municipal green bonds markets, we study pricing and ownership patterns using a simple framework that incorporates View Details
Keywords: Dina Gerdeman
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
improvements in performance.3 We created the Balanced Scorecard because financial measurements had become insufficient for contemporary organizations. Strategies for creating value had shifted from managing tangible assets to... View Details
Keywords: by Robert S. Kaplan & David P. Norton