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- April 2019 (Revised April 2021)
- Case
Wayfair
By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble
In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual... View Details
Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts
Rayport, Jeffrey F., Susie L. Ma, and Matthew G. Preble. "Wayfair." Harvard Business School Case 819-045, April 2019. (Revised April 2021.)
- 03 May 2013
- News
Looking Through Glass, Historically
described in terms meaningful to this market through the company's first direct-to-the-consumer advertising. Production runs were lengthened and inventory simplified. Glass decoration was all but eliminated and, like Ford's Model-T, color was, too. Most important, with... View Details
- July 2010 (Revised January 2017)
- Background Note
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)
By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details
Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; ＂Marketing Analytics＂; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value
Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)." Harvard Business School Background Note 525-017, July 2010. (Revised January 2017.)
- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
Randolph B. Cohen
Randolph B. (Randy) Cohen is the MBA Class of 1975 Senior Lecturer of Entrepreneurial Management in the Finance Unit at Harvard Business School. Cohen’s main research focus has been the identification of top investment managers and the prediction of manager... View Details
- Teaching Interest
Applied Business Analytics
Course Overview:
Business Analytics has become a core function in many firms today and is driving innovation in the form of new business and operating models. Data-driven decision-making requires understanding of statistics, computer... View Details
- 02 Sep 2014
- First Look
First Look: September 2
consummatory phases of reward processing. Recent improvements in the spatial and temporal resolution of neuroimaging techniques have allowed researchers to separately visualize different stages of reward processing in humans. These... View Details
Keywords: Sean Silverthorne
- Web
Live from Klarman Hall - Alumni
Attendees will learn how an organization’s past success can be either an asset or a liability in driving future growth. Raffaelli’s research introduces three reinvention traps—rooted in organizational identity, architecture, and... View Details
- 17 Aug 2010
- First Look
First Look: August 17
responded to the deterioration in Merrill Lynch's position in the first quarter. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/310092-PDF-ENG Note on the Asset Management Industry Clayton Rose, Scott WaggonerHarvard Business... View Details
Keywords: Martha Lagace
- Web
Podcast - Business & Environment
advice. Climate Rising Host: Professor Mike Toffel, Faculty Chair, Business & Environment Initiative Guests: Jay Koh, Co-Founder and Managing Director of the Lightsmith Group For transcripts and other resources, visit climaterising.org View Details
- 14 Feb 2022
- Research & Ideas
Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age
decisions and move forward. "Leaders must go from trying to have all the answers to being comfortable with being uncomfortable." As roundtable participants pointed out, "standard safety vests" aren’t available; best practices are still up for debate for many aspects of... View Details
- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
their customers and other stakeholders. As one executive put it, "We must explain how digital assets will help us become a sustainable enterprise, both profitable and a force for good in the broader society." Attention to purpose... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
“People are resilient in their desire to eat out, and perhaps a bit bored with what’s in their refrigerators, so eager to enjoy some of their dining occasions prepared by someone outside their own homes.” Paul Brown noted restaurants must consider all View Details
- 16 Oct 2015
- Blog Post
HBS and the Arts
opportunity to combine my interests in art and finance by working for an asset management firm where I helped to establish a group focused on financial services for the art community. We worked with museums, artist foundations, artists,... View Details
- Web
Winners & Runners-Up | New Venture Competition
to enable visual communication between businesses and customers. EyeView will develop and provide EyeCapture, the first web based platform that will allow its users to cost effectively provide high quality video guidance. Good Start... View Details
- Web
2018 Financial Risk and Regulation Survey - Behavioral Finance & Financial Stability
crisis of 2007-2009 and its causes and effects." 2. Current Sources of Risk The survey asked the participants a number of questions regarding current sources of risk to the financial system. Participants identified asset prices in several... View Details
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
A good way to visualize what incumbents can do when faced with a disruptive attack is to consider how humans respond to a perceived threat. Our body immediately reacts. We produce adrenaline. Our heart rate goes up. Our respiration rate... View Details
- Web
Frequently Asked Questions | HBS Online
such as R and visualization software. Can I take CORe if I've taken Business Analytics? By enrolling in the Business Analytics certificate program, participants will be ineligible to enroll in the CORe program. By enrolling in the CORe... View Details
- Web
Disability Pride Month | Baker Library
diversity as a business asset rather than solely a matter of accomodation. View Catalog Record The Pyramid of Neuroinclusion outlines key building blocks for creating truly inclusive work environments for neurodiverse individuals. It... View Details
- 01 Oct 1996
- News
An Atypical Case — Robin G. Berglund (MBA 1971)
encourage them to forget about the technical nomenclature and focus on the essence of processes and systems, using common terms and visual analogies," he says. Berglund had wanted to become a doctor since he was ten years old but deferred... View Details
Keywords: Thomas Frick