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    • News  (112)
    • Research  (83)
  • Faculty Publications  (9)

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  • All HBS Web  (251)
    • News  (112)
    • Research  (83)
  • Faculty Publications  (9)
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  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

"Improving Online Dating with Virtual Dates." Frost, now at Boston University, wrote her PhD dissertation at MIT's Media Lab on the topic, discussing the broader issues of impression formation, navigating options, managing... View Details
Keywords: by Martha Lagace; Publishing
  • 05 Dec 2023
  • Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

virtual tours benefit sellers less than previous studies indicate, suggests research by Isamar Troncoso, an assistant professor of business administration at Harvard Business School. She studied more than... View Details
Keywords: by Rachel Layne; Real Estate
  • 2023
  • Working Paper

Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate

By: Mengxia Zhang and Isamar Troncoso
3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers’ adoption of VTs and the VTs’ relative benefits compared to... View Details
Keywords: Marketing; AI and Machine Learning; Technology Adoption; Real Estate Industry
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Zhang, Mengxia, and Isamar Troncoso. "Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate." Harvard Business School Working Paper, No. 24-003, July 2023.
  • February 2018
  • Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson
Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details
Keywords: Apple; Apple Inc.; Google; Amazon; Amazon.com; Google Home; Homepod; Echo; Smart Home; Connected Home; Voice; Artificial Intelligence; Machine Learning; Internet Of Things; Smart Speaker; Connected Speaker; Intelligent Assistants; Virtual Assistants; Voice Assistants; Alexa; Google Assistant; Siri; Technological Innovation; Disruptive Innovation; Competitive Strategy; Business Strategy; Adoption; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Digital Platforms; Household; AI and Machine Learning; Electronics Industry; Technology Industry; United States
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Lal, Rajiv, and Scott Johnson. "Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home." Harvard Business School Case 518-035, February 2018.
  • 24 Apr 2020
  • Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

several aspects including familiarity with systems, knowledge of co-workers, adjusting to the work culture of the firm, and most of all developing processes in harmony with colleagues. To assist new hires in getting up to speed, firms... View Details
Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports
  • February 2017 (Revised February 2021)
  • Case

Hebrew SeniorLife: Next Steps

By: Regina E. Herzlinger, Carin-Isabel Knoop and Olivia Hull
The CEO of Hebrew SeniorLife is contemplating how to scale his highly successful but asset-intensive continuing care retirement community for elders. Among the strategies he is considering is an expansion to China; virtual web-based care; providing continuing care in... View Details
Keywords: Continuing Care; Nursing Home; Rehabilitation; Assisted Living; Elder Care; Entrepreneurial Management; Health Care and Treatment; Entrepreneurship; Growth and Development Strategy; Health Industry; United States
Citation
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Herzlinger, Regina E., Carin-Isabel Knoop, and Olivia Hull. "Hebrew SeniorLife: Next Steps." Harvard Business School Case 317-038, February 2017. (Revised February 2021.)
  • February 2025
  • Supplement

Intenseye: Powering Workplace Health and Safety with AI (B)

By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri
Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details
Keywords: Safety Performance; Occupational Safety; Innovation; Safety; Operations; Health; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Supply Chain Management; Performance Improvement; Entrepreneurship; Product Development; Customer Relationship Management; Value Creation; Venture Capital; Growth and Development Strategy; Information Technology Industry; United States; Europe; Middle East; Turkey
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Toffel, Michael W., Shane Greenstein, and Sadika El Hariri. "Intenseye: Powering Workplace Health and Safety with AI (B)." Harvard Business School Supplement 625-025, February 2025.
  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

Americans are lonelier than ever—a problem the COVID-19 pandemic may have exacerbated. Could interactions on platforms like Zoom and Twitch come close to replicating the real-life contact people crave? New research suggests that’s more likely to happen if the View Details
Keywords: by Michael Blanding
  • 15 Aug 2023
  • HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

But it must first overcome key technological and developmental challenges. One of the most critical questions yet to be answered: Will it be an open and interoperable virtual world, similar to today’s internet, or will it be a closed 3D... View Details
Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
  • January 1995 (Revised April 1996)
  • Case

Wildfire

The company Wildfire offers a product that is a virtual secretary--embedded in the phone system. Students can call 1-800-WILDFIRE and hear a product demonstration. All the commands, from calling, to setting up meetings, to providing reminders, are verbal--told to the... View Details
Keywords: Communication Technology; Market Entry and Exit; Product Marketing; Communications Industry; Service Industry
Citation
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Sviokla, John J., and Steven M. Salzinger. "Wildfire." Harvard Business School Case 195-193, January 1995. (Revised April 1996.)
  • Cold Call Podcast

Innovating in the Feminine Care Market

Keywords: Re: Rembrand M. Koning
  • 30 May 2024
  • Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

General Brigham, and Lily Payvandi, assistant professor at Boston University Medical Center, was published in March in the Journal of the American Medical Association’s JAMA Network Open. Audience question leads to inquiry The idea for... View Details
Keywords: by Ben Rand; Health
  • 09 Jul 2024
  • Research & Ideas

Chance Encounters: What's at Stake in Return-to-Office Decisions

Late one day in the fall of 2021, as she was packing up to head home, Assistant Professor Maria Roche bumped into Andy Wu, a colleague in the Strategy Unit whose office is next to hers. Roche asked how his research was going, and in the... View Details
Keywords: by Jen McFarland Flint, HBS Alumni Bulletin
  • 2023
  • Working Paper

Learning to Use: Stack Overflow and Technology Adoption

By: Daniel Jay Brown and Maria P. Roche
In this paper, we examine the potential impact of Q&A websites on the adoption of technologies. Using data from Stack Overflow – one of the most popular Q&A websites worldwide – and implementing an instrumental-variable approach, we find that users whose questions... View Details
Keywords: Technology Adoption; Knowledge Sharing
Citation
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Brown, Daniel Jay, and Maria P. Roche. "Learning to Use: Stack Overflow and Technology Adoption." Harvard Business School Working Paper, No. 24-001, July 2023.
  • 13 Dec 2004
  • Research & Ideas

How Leaders Create Winning Streaks

Presentation date: November 2, 2004 The following is a summary of the virtual seminar covering: The definition, levels, and cycles of confidence. How leaders prevent losing streaks and instill organizational confidence. The keys to... View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
  • 15 Aug 2011
  • Research & Ideas

A New Model for Business: The Museum

along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant... View Details
Keywords: by Carmen Nobel
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

  Working PapersPlatform Envelopment (revised) Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To enter established markets, aspiring providers of new... View Details
Keywords: Martha Lagace
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 07 Nov 2023
  • Research & Ideas

When Glasses Land the Gig: Employers Still Choose Workers Who 'Look the Part'

job, says Isamar Troncoso, assistant professor of business administration at Harvard Business School. They often turn to photos when they must compare two final candidates with comparable skills. “It was from my own experience as a user... View Details
Keywords: by Scott Van Voorhis
  • 09 May 2024
  • Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

James Evans, professor at the University of Chicago, and Misha Teplitskiy, assistant professor at the University of Michigan. People in the same discipline “ask the similar questions and approach those questions methodologically in... View Details
Keywords: by Ben Rand
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