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  • All HBS Web  (149)
    • News  (47)
    • Research  (85)
    • Events  (1)
    • Multimedia  (9)
  • Faculty Publications  (45)

Show Results For

  • All HBS Web  (149)
    • News  (47)
    • Research  (85)
    • Events  (1)
    • Multimedia  (9)
  • Faculty Publications  (45)
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  • 14 Jul 2014
  • News

USA Today Goes Viral

Keywords: digital innovation; newspaper industry; publishing; Publishing Industries (except Internet); Information
  • 11 Apr 2012
  • News

The New Science of Viral Ads

  • 22 Jul 2024
  • News

Viral Marketing’s Early Muse

Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details
  • 17 Jun 2013
  • News

Advertising Symbiosis: The Key to Viral Videos

  • 01 Feb 2012
  • News

Viral Advertising via Ad Symbiosis: Self-Interested Sharing

  • 15 Feb 2012
  • News

Why Some Ads Go Viral and Others Don't

  • 13 Dec 2012
  • News

Viral ads grab more Internet eyeballs

  • 24 May 2013
  • News

Advertising Symbiosis: The Key to Viral Videos

  • 24 May 2013
  • News

Four Lean Advertising Campaigns That Went Viral

  • 25 Nov 2013
  • News

Does successful viral marketing lead to a successful product?

  • 12 Mar 2015
  • News

Dressing for TED: What to Wear to Go Viral

  • 13 Jan 2017
  • News

Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot

  • 06 Dec 2024
  • News

Frankly Speaking #4 Viral Desai x Sunil Gupta, Harvard Business School

  • 01 Dec 2011
  • News

Ticktock

Sleepyheads, Beware: An alarm clock that doesn’t mess around. Photo courtesy Nanda Home Related Links Watch Nanda explain Clocky See Tocky, the newest product Purchase the original Clocky case Purchase the "Life After Clocky" case In the spring of 2005, media outlets... View Details
Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing
  • 18 Oct 2016
  • News

How unequal should America be? Take this inequality quiz.

  • 07 Jul 2014
  • News

Buzzfeed Is Officially A Case Study In Media Industry Disruption

  • 28 Sep 2021
  • News

TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

  • 18 Jun 2013
  • News

Megahit Marketing

  • 05 May 2013
  • News

The Right Stance Can Be Reassuring

  • 03 Jan 2022
  • News

Making Healthy Practices Habitual

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