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Show Results For
- All HBS Web
(60)
- News (12)
- Research (45)
- Multimedia (5)
- Faculty Publications (21)
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- 17 Jun 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 01 Feb 2012
- News
Viral Advertising via Ad Symbiosis: Self-Interested Sharing
- 24 May 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 24 May 2013
- News
Four Lean Advertising Campaigns That Went Viral
- 13 Jan 2017
- News
Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot
- 18 Jun 2013
- News
Megahit Marketing
- 31 Jan 2013
- News
Can Super Bowl ads still infect the Internet?
- 01 Sep 2010
- News
You’ve Been YouTubed
or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that means for big, recognizable companies and their brands. “United Breaks Guitars” documents the... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook and MySpace. You can also create... View Details
- 10 Dec 2014
- News
Front-Row Seat
national interest was still going strong—but it was losing millions of dollars a year. Something had to change. Bradley, a slim, silver-haired man in his early 50s, spoke clearly but softly—a viral infection had damaged his vocal cords... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
treat non-hospitalized patients with COVID-19. Dapansutrile aims to selectively target the immune system’s intense inflammatory response to the SARS-CoV-2 viral infection that can lead to a “cytokine storm.” As such, it is well positioned... View Details