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- All HBS Web
(59)
- News (19)
- Research (35)
- Multimedia (6)
- Faculty Publications (6)
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- 01 Feb 2012
- News
Viral Advertising via Ad Symbiosis: Self-Interested Sharing
- 11 Apr 2012
- News
The New Science of Viral Ads
- 13 Dec 2012
- News
Viral ads grab more Internet eyeballs
- 15 Feb 2012
- News
Why Some Ads Go Viral and Others Don't
- 17 Jun 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
managers and ‘creators’ now do professionally and at scale what Dave did as an amateur. Campaigns for major brands recruit influencers with followers on social media, often getting better results than from traditional ad campaigns.” "I... View Details
- 24 May 2013
- News
Advertising Symbiosis: The Key to Viral Videos
- 31 Jan 2013
- News
Can Super Bowl ads still infect the Internet?
- 25 Nov 2013
- News
Does successful viral marketing lead to a successful product?
- 28 Sep 2021
- News
TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them
- 07 Jul 2014
- News
Buzzfeed Is Officially A Case Study In Media Industry Disruption
- 01 Sep 2010
- News
You’ve Been YouTubed
or not we’re active users of them. A new case coauthored by HBS marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in what that means for big, recognizable companies and their brands. “United Breaks Guitars” documents the... View Details
- 20 Jul 2020
- News
Responding to Racism Amid a Pandemic; LGBT Alumni Take Pride Celebration Online
viral spread. “She also talked about the protests and policing,” says Adams. “She said when she had worked on the city’s board of supervisors prior to becoming mayor, they eliminated the chokehold. She said it was not easy, but a start.... View Details
Keywords: Margie Kelley
- 19 May 2020
- News
Exploring the Economics of a Pandemic; Alumni Forums Draw Closer Online
a safe port in this viral storm we are living through.” Zablatsky agrees, adding that while the pandemic has changed the dynamics of Forum, it has not diminished the positive impact. “I think the virtual... View Details
Keywords: Margie Kelley
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
it was an incredible example of the power of marketing, regardless of whether you have a better product.” Wiegele: “Since I design our ads and run our marketing, I’m always thinking about the ‘Dumb Ways to Die’ case and the Science of... View Details
- 10 Dec 2014
- News
Front-Row Seat
national interest was still going strong—but it was losing millions of dollars a year. Something had to change. Bradley, a slim, silver-haired man in his early 50s, spoke clearly but softly—a viral infection had damaged his vocal cords... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
Massachusetts,” he says, adding that his goal is to “put ourselves out of business.” DECEMBER 15 Eighteen months ago, when Bill Hatanaka (AMP 115, 1994) was appointed the inaugural chair of the Board of Ontario Health, the organization... View Details