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- February 2015
- Case
Transforming Verizon 2015: Going Above the Network
By: Rosabeth Moss Kanter and Daniel Fox
In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details
Keywords: Verizon; Lowell McAdam; Marni Walden; Verizon Wireless; Telecommunications; Wireless Communications; Organizational Change And Transformation; Organizational Culture; Corporate Strategy; Corporate Structure; Reorganization; Positioning; Transformation; Leadership; Managing Change; Organizational Change and Adaptation; Communication Technology; Innovation Leadership; Wireless Technology; Telecommunications Industry; United States
Kanter, Rosabeth Moss, and Daniel Fox. "Transforming Verizon 2015: Going Above the Network." Harvard Business School Case 315-068, February 2015.
- July 2018
- Teaching Note
Verizon 2018
By: Rosabeth Moss Kanter and Jonathan Cohen
Teaching Note for HBS No. 318-114. In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas... View Details
- March 2018 (Revised April 2018)
- Case
Verizon 2018
By: Rosabeth Moss Kanter and Jonathan Cohen
In 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed and position it as a leader... View Details
Keywords: Change; Change Leadership; Change Management; Innovation; Digital; Management; Leading Change; Innovation and Management; Acquisition; Integration; Telecommunications Industry; United States
Kanter, Rosabeth Moss, and Jonathan Cohen. "Verizon 2018." Harvard Business School Case 318-114, March 2018. (Revised April 2018.)
- February 2004
- Case
The Making of Verizon
By: Rosabeth M. Kanter, Douglas A Raymond and Ryan Raffaelli
Through a series of mergers, Ivan Seidenberg, Verizon chairman and CEO, successfully shared the co-CEO title twice while building the largest telecom company in the United States. The strong and complementary cultures of the companies that Seidenberg and a key group of... View Details
Keywords: Mergers and Acquisitions; Change Management; Transition; Leading Change; Organizational Culture; Risk Management; Telecommunications Industry; United States
Kanter, Rosabeth M., Douglas A Raymond, and Ryan Raffaelli. "The Making of Verizon." Harvard Business School Case 303-131, February 2004.
- April 2015
- Teaching Note
Transforming Verizon 2015: Going Above the Network
By: Rosabeth Moss Kanter and Daniel Fox
Teaching note for the Rosabeth Moss Kanter and Daniel Fox, "Transforming Verizon 2015: Going Above the Network," HBS No. 315-068, Feb. 2015. View Details
Keywords: General Management; Leadership And Change Management; Organizational Change And Transformation; Reorganization; Transformation; Wireless Technologies; Telecommunications; Network Organizations; Innovation; Product Development Strategy; Mobile and Wireless Technology; Telecommunications Industry; Technology Industry; United States
- November 2005 (Revised October 2012)
- Case
The MCI Takeover Battle: Verizon versus Qwest
By: Malcolm P. Baker and James Quinn
MCI's board of directors is considering competing bids from Verizon and Qwest. Qwest, a smaller company with a weaker balance sheet, is offering almost a billion dollars more. But Verizon, one of the largest telecommunications companies in the world, has a history of... View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Capital Markets; Financial Strategy; Governing and Advisory Boards; Valuation; Telecommunications Industry; United States
Baker, Malcolm P., and James Quinn. "The MCI Takeover Battle: Verizon versus Qwest." Harvard Business School Case 206-045, November 2005. (Revised October 2012.)
- June 2001 (Revised October 2001)
- Case
Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard
By: Srikant M. Datar, Marc J. Epstein and Jeremy Cott
In early 2000, Verizon Communications implemented a Human Resources Balanced Scorecard to evaluate the effectiveness of and payoffs from human resource management. This case describes the benefits of the scorecard and the challenges of measurement and implementation.... View Details
Datar, Srikant M., Marc J. Epstein, and Jeremy Cott. "Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard." Harvard Business School Case 101-102, June 2001. (Revised October 2001.)
- September 2007
- Supplement
The MCI Takeover Battle: Verizon versus Qwest (CW)
By: Malcolm P. Baker and James Quinn
- January 2024
- Case
National Football League and Private 5G
By: Andy Wu, Grant Son and Shuoyu Chen
On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details
Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry
Wu, Andy, Grant Son, and Shuoyu Chen. "National Football League and Private 5G." Harvard Business School Case 724-433, January 2024.
- 09 Feb 2016
- First Look
February 9, 2016
Transforming Verizon 2015: Going Above the Network n 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future.... View Details
Keywords: Sean Silverthorne
- March 2008 (Revised August 2020)
- Case
Lisa Sherman (A)
By: Bill George and Jens Audenaert
Lisa Sherman is a successful executive at Verizon who is struggling with the decision to reveal her sexual orientation. After attending a diversity training workshop in which participants expressed extremely negative views about people in her community, Sherman wonders... View Details
Keywords: Diversity; Identity; Personal Development and Career; Decision Choices and Conditions; Leadership; Organizational Culture
George, Bill, and Jens Audenaert. "Lisa Sherman (A)." Harvard Business School Case 408-115, March 2008. (Revised August 2020.)
- March 2008 (Revised October 2008)
- Supplement
Lisa Sherman (B)
By: Bill George and Jens Audenaert
The case of Lisa Sherman (B) describes a highly successful executive at Verizon, who decides to leave the company because of the negative views of gays and lesbians expressed at a diversity training workshop, and her final meeting with Verizon CEO Ray Smith to describe... View Details
Keywords: Business or Company Management; Personal Development and Career; Retention; Resignation and Termination; Diversity; Government and Politics
George, Bill, and Jens Audenaert. "Lisa Sherman (B)." Harvard Business School Supplement 408-116, March 2008. (Revised October 2008.)
- January 2024 (Revised May 2024)
- Case
Private 5G Networks
By: Andy Wu and Maggie Yang
In the late 2010’s, 5G emerged as a new standard in communication technology. 5G was designed to enable ultra-reliable low-latency communications (URLLC), massive machine-type communication (MMTC), and enhanced mobile broadband (EMBB) (see Exhibit 1 for a detailed... View Details
Keywords: 5G; Communication Technology; Mobile and Wireless Technology; Technological Innovation; Innovation Strategy; Telecommunications Industry
Wu, Andy, and Maggie Yang. "Private 5G Networks." Harvard Business School Case 724-430, January 2024. (Revised May 2024.)
- 2006
- Book
Confidence: How Winning Streaks and Losing Streaks Begin and End
Is success simply a matter of money and talent? Or is there another reason why some people and organizations always land on their feet, while others, equally talented, stumble again and again? There's a fundamental principle at work—confidence—that makes the difference... View Details
Keywords: Social Psychology
Kanter, Rosabeth M. Confidence: How Winning Streaks and Losing Streaks Begin and End. New York: Three Rivers Press, 2006. (Paperback edition with new Foreword, Epilogue, and Appendix.)
- 20 May 2008
- First Look
First Look: May 20, 2008
case of Lisa Sherman (A) describes a highly successful executive at Verizon struggling with whether to reveal her sexual identity. Having attended a diversity training workshop in which participants expressed extremely negative views of... View Details
Keywords: Martha Lagace
- August 2006 (Revised March 2008)
- Case
iPod vs. Cell Phone: A Mobile Music Revolution?
By: David B. Yoffie, Travis D. Merrill and Michael Slind
In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details
Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Music Industry
Yoffie, David B., Travis D. Merrill, and Michael Slind. "iPod vs. Cell Phone: A Mobile Music Revolution?" Harvard Business School Case 707-419, August 2006. (Revised March 2008.)
- 17 Sep 2013
- First Look
First Look: September 17
customers will churn. However, the new loss function leads to better predictions where it matters the most for the company's profits. For a company like Verizon Wireless, this translates into a profit increase of at least $28 million from... View Details
Keywords: Sean Silverthorne
- 26 Jun 2012
- First Look
First Look: June 26
PublicationsBanks as Multinationals Author:Geoffrey Jones Publication:New York: Routledge, 2012 Abstract This is a revised edition of a comparative, international study which looks at the history of multinational banks. Researchers from the United States, Japan,... View Details
Keywords: Sean Silverthorne
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
the middle, and a broad base of continuous improvements, incremental contributions, and early-stage new ideas at the bottom. For example, Verizon placed big bets on Google's Android for smartphones and on fiber-optics for landlines, and... View Details