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  • All HBS Web  (14,256)
    • People  (27)
    • News  (2,501)
    • Research  (8,721)
    • Events  (146)
    • Multimedia  (141)
  • Faculty Publications  (6,484)
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  • 2021
  • Working Paper

Time and the Value of Data

By: Ehsan Valavi, Joel Hestness, Newsha Ardalani and Marco Iansiti

Managers often believe that collecting more data will continually improve the accuracy of their machine learning models. However, we argue in this paper that when data lose relevance over time, it may be optimal to collect a limited amount of recent data instead of... View Details

Keywords: Economics Of AI; Machine Learning; Non-stationarity; Perishability; Value Depreciation; Analytics and Data Science; Value
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Valavi, Ehsan, Joel Hestness, Newsha Ardalani, and Marco Iansiti. "Time and the Value of Data." Harvard Business School Working Paper, No. 21-016, August 2020. (Revised November 2021.)
  • 2021
  • Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti
Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details
Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms
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Iansiti, Marco. "The Value of Data and Its Impact on Competition." Harvard Business School Working Paper, No. 22-002, July 2021.
  • 2021
  • Working Paper

Time Dependency, Data Flow, and Competitive Advantage

By: Ehsan Valavi, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu and Karim R. Lakhani
Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details
Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage
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Valavi, Ehsan, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu, and Karim R. Lakhani. "Time Dependency, Data Flow, and Competitive Advantage." Harvard Business School Working Paper, No. 21-099, March 2021.
  • 15 Sep 2020
  • Working Paper Summaries

Time and the Value of Data

Keywords: by Ehsan Valavi, Joel Hestness, Newsha Ardalani, and Marco Iansiti; Web Services
  • 2019
  • Article

Can Big Data Improve Firm Decision Quality? The Role of Data Quality and Data Diagnosticity

By: Maryam Ghasemaghaei and Goran Calic
Anecdotal evidence suggests that, despite the large variety of data, the huge volume of generated data, and the fast velocity of obtaining data (i.e., big data), quality of big data is far from perfect. Therefore, many firms defer collecting and integrating big data as... View Details
Keywords: Big Data; Analytics and Data Science; Decisions; Quality
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Ghasemaghaei, Maryam, and Goran Calic. "Can Big Data Improve Firm Decision Quality? The Role of Data Quality and Data Diagnosticity." Decision Support Systems 120 (2019): 38–49.
  • January 2018
  • Case

Viacom: Democratization of Data Science

By: Shane Greenstein and Christine Snively
In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would... View Details
Keywords: Data Science; Big Data; Digital Platforms; Analytics and Data Science; Expansion; Strategic Planning
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Greenstein, Shane, and Christine Snively. "Viacom: Democratization of Data Science." Harvard Business School Case 618-016, January 2018.
  • 2020
  • Article

Assessing the Impact of Big Data on Firm Innovation Performance: Big Data is not Always Better Data

By: Maryam Ghasemaghaei and Goran Calic
In this study, we explore the impacts of big data’s main characteristics (i.e., volume, variety, and velocity) on innovation performance (i.e., innovation efficacy and efficiency), which eventually impacts firm performance (i.e., customer perspective, financial... View Details
Keywords: Big Data; Analytics and Data Science; Performance; Innovation and Invention
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Ghasemaghaei, Maryam, and Goran Calic. "Assessing the Impact of Big Data on Firm Innovation Performance: Big Data is not Always Better Data." Journal of Business Research 108 (2020): 147–162.
  • September 2024
  • Exercise

Assessing the Value of Unifying and De-Duplicating Customer Data

By: Elie Ofek and Hema Yoganarasimhan
This exercise provides an opportunity for students to gain hands on experience with assessing the value of unifying various customer databases that a firm may have (e.g., across the different brands it markets) and of properly identifying customers to avoid duplication... View Details
Keywords: Customer Relationship Management; Measurement and Metrics; Analytics and Data Science; Value
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Ofek, Elie, and Hema Yoganarasimhan. "Assessing the Value of Unifying and De-Duplicating Customer Data." Harvard Business School Exercise 525-023, September 2024.
  • March 2022 (Revised January 2025)
  • Technical Note

Exploratory Data Analysis

By: Iavor I. Bojinov, Michael Parzen and Paul Hamilton
This module note provides an overview of exploratory data analysis for an introduction to data science course. It begins by defining the term "data", and then describes the different types of data that companies work with (structured v. unstructured, categorical v.... View Details
Keywords: Data Analysis; Data Science; Statistics; Data Visualization; Exploratory Data Analysis; Analytics and Data Science; Analysis
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Bojinov, Iavor I., Michael Parzen, and Paul Hamilton. "Exploratory Data Analysis." Harvard Business School Technical Note 622-098, March 2022. (Revised January 2025.)
  • 2019
  • Article

Big Data

By: John A. Deighton
Big data is defined and distinguished from a mere moment in the “ancient quest to measure.” Specific discontinuities in the practice of information science are identified that, the paper argues, have large consequences for the social order. The infrastructure that runs... View Details
Keywords: Big Data; Digital Infrastructure; Privacy; Algorithm; Data Generators; Marketplace Icon; Analytics and Data Science; Infrastructure; Power and Influence; Society
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Deighton, John A. "Big Data." Consumption, Markets & Culture 22, no. 1 (2019): 68–73.
  • October 2012
  • Article

Data Scientist: The Sexiest Job of the 21st Century

Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult to hire and retain, but their skills will be... View Details
Keywords: Big Data; Data Scientists; Business Analytics; Analytics and Data Science; Mathematical Methods; Jobs and Positions
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Davenport, Thomas H., and D. J. Patil. "Data Scientist: The Sexiest Job of the 21st Century." Harvard Business Review 90, no. 10 (October 2012): 70–76.
  • September 13, 2023
  • Article

How the Best Chief Data Officers Create Value

By: Suraj Srinivasan and Robin Seibert
Despite the rapidly increasing prominence of data and analytics functions, the majority of chief data officers (CDOs) fail to value and price the business outcomes created by their data and analytics capabilities. It comes as no surprise then that many CDOs fall behind... View Details
Keywords: Value Creation; Analytics and Data Science; Measurement and Metrics; Leadership
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Srinivasan, Suraj, and Robin Seibert. "How the Best Chief Data Officers Create Value." Harvard Business Review (website) (September 13, 2023).
  • Article

Value of New Performance Information in Healthcare: Evidence from Japan

By: Susanna Gallani, Takehisa Kajiwara and Ranjani Krishnan
Mandatory measurement and disclosure of outcome measures are commonly used policy tools in healthcare. The effectiveness of such disclosures relies on the extent to which the new information produced by the mandatory system is internalized by the healthcare... View Details
Keywords: Value Of Information; Feedback; Patient Satisfaction; Healthcare; Health Care and Treatment; Satisfaction; Information; Measurement and Metrics; Performance Improvement
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Gallani, Susanna, Takehisa Kajiwara, and Ranjani Krishnan. "Value of New Performance Information in Healthcare: Evidence from Japan." International Journal of Health Economics and Management 20, no. 4 (December 2020): 319–357.
  • October 2017 (Revised July 2018)
  • Case

Data Science at Target

By: Srikant M. Datar and Caitlin N. Bowler
Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational... View Details
Keywords: Data Science; Analytics and Data Science; Organizational Change and Adaptation; Competitive Strategy; Problems and Challenges; Innovation Leadership
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Datar, Srikant M., and Caitlin N. Bowler. "Data Science at Target." Harvard Business School Case 118-016, October 2017. (Revised July 2018.)
  • 22 May 2014
  • Other Presentation

Inclusion of Small Business in Value Chains

By: Michael E. Porter
Prerecorded CSV video played as part of the panel "Inclusion of small business in value chains - international experiences," Business Linkages conference. This event was hosted by the leading Brazilian small business development agency, Sebrae, on May 21 and May 22,... View Details
Keywords: Creating Shared Value; Value Chain; Society; Customer Value and Value Chain; Brazil
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Porter, Michael E. "Inclusion of Small Business in Value Chains." Sebrae, São Paulo, Brazil, May 22, 2014.
  • Research Summary

Personal Data in Marketing

By: John A. Deighton
Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details
Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing
  • February 2019 (Revised August 2019)
  • Case

Maccabitech: The Promise of Israel's Healthcare Data

By: Scott Duke Kominers and Carin-Isabel Knoop
Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details
Keywords: Big Data; Healthcare; Analytics and Data Science; Digital Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel
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Kominers, Scott Duke, and Carin-Isabel Knoop. "Maccabitech: The Promise of Israel's Healthcare Data." Harvard Business School Case 819-032, February 2019. (Revised August 2019.)
  • February 2017 (Revised April 2018)
  • Case

Shopkick: The Power of Shopper Data

By: John Deighton, Allison Ciechanover and Mike Horia Todorescu
Keywords: Big Data; Mobile App; Marketing; Mobile and Wireless Technology; Analytics and Data Science
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Deighton, John, Allison Ciechanover, and Mike Horia Todorescu. "Shopkick: The Power of Shopper Data." Harvard Business School Case 517-069, February 2017. (Revised April 2018.)
  • 23 May 2013
  • Keynote Speech

The State of the Shared Value Field

By: Michael E. Porter
Michael E. Porter of Harvard Business School presents on the importance of shared value as business strategy. This keynote presentation was filmed on May 23rd, 2013 in Cambridge, Massachusetts, at the Global Shared Value Leadership Summit. Learn more at fsg.org. Join... View Details
Keywords: Creating Shared Value
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Porter, Michael E. "The State of the Shared Value Field." Global Shared Value Leadership Summit, FSG, Cambridge, MA, May 23, 2013.
  • December 2024
  • Teaching Note

Assessing the Value of Unifying and De-duplicating Customer Data

By: Elie Ofek and Hema Yoganarasimhan
Teaching Note for HBS Case No. 525-023. View Details
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Ofek, Elie, and Hema Yoganarasimhan. "Assessing the Value of Unifying and De-duplicating Customer Data." Harvard Business School Teaching Note 525-033, December 2024.
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