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Publications

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  • 14 Jul 2015
  • News

Birchbox Debuts VR for Male Subscribers

Keywords: Nonstore Retailers; Retail Trade
  • 18 Sep 2020
  • News

Is VR the Future of Corporate Training?

  • 01 Dec 2017
  • News

The Future of VR is Animated Bunnies

In Baobab Studios’ VR film Invasion!, viewers interact with Chloe, a scared white rabbit that responds to their actions. (courtesy of Baobab Studios) With the promise of mind-boggling , out-of-body experiences, virtual reality is... View Details
Keywords: Janelle Nanos
  • November 2022 (Revised April 2023)
  • Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins
In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details
Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States
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  • March 2018 (Revised January 2020)
  • Supplement

STRIVR (B): Moving into the Enterprise

By: Rajiv Lal and Scott Johnson
STRIVR, a company focused on virtual reality training, has decided to shift focus from sports to enterprise customers. The change in strategy requires the CEO to solve a number of issues. The company initally offered training for hard skills, but clients have been... View Details
Keywords: Strivr; Virtual Reality; Soft Skills; Hard Skills; VR; Applications and Software; Market Entry and Exit; Business Strategy; Training; Sports; Technology Industry; Education Industry; United States
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  • October 2017 (Revised August 2018)
  • Case

HTC and Virtual Reality

By: David B. Yoffie, Andy Wu and Allison M. Ciechanover
In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond... View Details
Keywords: Virtual Reality; Strategy; Competition; Information Technology; Innovation and Management; Consumer Behavior; Customer Relationship Management; Technology Industry
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  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

Business School Case 718-421 HTC and Virtual Reality In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its... View Details
Keywords: Sean Silverthorne
  • 2021
  • Article

ThreeDWorld: A Platform for Interactive Multi-Modal Physical Simulation

By: Chuang Gan, Jeremy Schwartz, Seth Alter, Damian Mrowca, Martin Schrimpf, James Traer, Julian De Freitas, Jonas Kubilius, Abhishek Bhandwaldar, Nick Haber, Megumi Sano, Kuno Kim, Elias Wang, Michael Lingelbach, Aidan Curtis, Kevin Feigelis, Daniel M. Bear, Dan Gutfreund, David Cox, Antonio Torralba, James J. DiCarlo, Joshua B. Tenenbaum, Josh H. McDermott and Daniel L.K. Yamins
We introduce ThreeDWorld (TDW), a platform for interactive multi-modal physical simulation. TDW enables simulation of high-fidelity sensory data and physical interactions between mobile agents and objects in rich 3D environments. Unique properties include: real-time... View Details
Keywords: Artificial Intelligence; Platform; Interactive Physical Simulation; Virtual Environment; Multi-modal; AI and Machine Learning
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  • Web

Judges - Alumni

from the beginning, including companies like SpaceX, Planet, Robinhood (NASDAQ: HOOD), Matterport (NASDAQ: MTTR), Vicarious Surgical (NYSE: RBOT), Nearpod (acq Renaissance Learning), Gusto, Patreon, Boom Supersonic, Andela, Bustle, Customer.io, VRChat, and others. This... View Details
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

technological change bring new disruptors along,” as Gadi BenMark put it. In the future, look for “Blockchain enabled ecommerce, AR- (augmented reality) and VR (virtual reality)-based commerce, and 3D printing—each holding the potential... View Details
Keywords: by James Heskett; Retail
  • 13 Jul 2020
  • News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

Courtesy Meaghan Fitzgerald How did you become interested in virtual reality (VR)? “I have always been a fan of sci-fi and future tech. VR seemed to hold this promise of being something between a teleportation machine and a future... View Details
  • 07 Aug 2019
  • News

Step Right In

Photo via TechCrunch Photo via TechCrunch David Askaryan (MBA 2015) has built a virtual reality experience called the Museum of Future Experiences (MoFE), that is elevating VR to a whole new level: Imagine a blend of immersive theater and... View Details
  • Career Coach

Matt Wood

prep as well as mindfulness activities to stay grounded during these stressful processes. Employment Experience: Mursion (edtech VR internship), Social Finance (impact investing), Deloitte, Fulbright/Dept. of State View Details

    Brandon Farwell

    Gusto, Patreon, Boom Supersonic, Andela, Bustle, Customer.io, VRChat, and others. This portfolio was awarded #1 in VR /AR and frontier technology by Goldman Sachs, CB Insights, and Pitchbook. Brandon spent time in sales operations and... View Details
    Keywords: Business Products and Services (B2B)
    • 21 Apr 2003
    • Research & Ideas

    Are Crummy Products Your Next Growth Opportunity?

    electric power is scarce. IBM's voice-recognition technology is being targeted at secretaries as a replacement for typing. The problem, said Christensen, is that VR technology is limited—administrative assistants can type much faster and... View Details
    Keywords: by Sean Silverthorne
    • 01 Jun 2025
    • News

    Forum

    reality shoot on behalf of Safe Water Network (SWN), a nonprofit cofounded by Paul Newman and John C. Whitehead (MBA 1947). More than two billion people still do not have access to safe water despite lots of money thrown at the problem. The short View Details
    Keywords: Educational Support Services; Educational Services
    • 01 Dec 2022
    • News

    The State of Play

    systematized and data-driven storytelling is,” Askaryan acknowledges. MoFE’s next act will take a leap into digital distribution, such that anyone with a VR headset will be able to subscribe to the museum’s universe and participate in its... View Details
    Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment