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- All HBS Web (47)
- Faculty Publications (14)
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- All HBS Web (47)
- Faculty Publications (14)
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- 28 Jun 2012
- News
Want to Build Engagement? Be Inclusive
- 01 Mar 2024
- News
The Internet's Next Frontier
pages, web forms) Users mainly consumed information published on the web, but it was a one-way street Static web pages Content owned only by the creator Minimal online transactions No/very little user data collected Inception of World... View Details
Keywords: Jennifer Gillespie
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
how consumers, and companies, viewed the power of social media. HBS professor emeritus John Deighton and Leora Kornfeld published a case, “United Breaks Guitars”, to delve into the incident’s takeaways for future business leaders. “Until that point, View Details
- 04 Sep 2019
- News
In My Humble Opinion: Status Update
“Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s original View Details
Keywords: Julia Hanna
- 28 May 2019
- News
Case Study: Building the Base
ground. After establishing an audience, then adding targeted ads and affiliate marketing, Patel aims to build a “commenting platform 2.0,” he says. Media companies could license the product to enable more robust user-generated discussion... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details