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Show Results For
- All HBS Web
(2,454)
- People (4)
- News (542)
- Research (1,426)
- Events (7)
- Multimedia (9)
- Faculty Publications (549)
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- Research Summary
Relationship Marketing Practice
Susan M. Fournier is involved with several projects that seek to inform the practice of relationship marketing. The first, recognizing that relationships are reciprocal, dyadic phenomena, explores consumer's views of relationship marketing activities. A critical... View Details
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- Research Summary
Informing Brand Marketing Practice
Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details
- October 1995
- Article
New Trading Practices and Short-Run Market Efficiency
By: Kenneth A. Froot and André Perold
Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Financial Markets; Asset Pricing
Froot, Kenneth A., and André Perold. "New Trading Practices and Short-Run Market Efficiency." Journal of Futures Markets 15, no. 7 (October 1995): 731–766. (Revised from NBER Working Paper No. 3498, October 1990.)
- May 2004
- Article
Disclosure Practices of Foreign Companies Interacting with U.S. Markets
We analyze the disclosure practices of companies as a function of their interaction with the U.S. markets for a group of 794 firms from 24 countries in Asia-Pacific and Europe. Our analysis uses the Transparency and Disclosure scores developed recently by Standard &... View Details
Keywords: Management Practices and Processes; Markets; Investment; Size; Performance; Cross-Cultural and Cross-Border Issues; Corporate Governance; Corporate Disclosure; Trade; United States; Asia; Europe
Khanna, Tarun, Krishna G. Palepu, and Suraj Srinivasan. "Disclosure Practices of Foreign Companies Interacting with U.S. Markets." Journal of Accounting Research 42, no. 2 (May 2004).
- 1985
- Book
Marketing Management: Readings from Theory to Practice
Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Readings from Theory to Practice. Homewood, IL: Richard D. Irwin, 1985.
- Article
Pharmaceutical Marketing Practices in the Third World
By: N. Craig Smith and John A. Quelch
Smith, N. Craig, and John A. Quelch. "Pharmaceutical Marketing Practices in the Third World." Special Issue on Quality of Life. Journal of Business Research 23, no. 1 (August 1991): 113–126.
- 30 Jul 2018
- Research & Ideas
Why Ethical People Become Unethical Negotiators
fraudulent fund, even though many suspected something was strange, since the low-risk fund had defied reality by dramatically outperforming the stock market several years in a row. “We were all aware of this hedge fund that had had great... View Details
Keywords: by Dina Gerdeman
- Article
Barriers to Advancing the Science and Practice of Marketing
By: Andrew Scott Baron, G. Zaltman and Jerry Olson
Baron, Andrew Scott, G. Zaltman, and Jerry Olson. "Barriers to Advancing the Science and Practice of Marketing." Journal of Marketing Management 33, nos. 11-12 (2017): 893–908.
- June 1989 (Revised July 1990)
- Background Note
Note on Pharmaceutical Marketing Practices in the Third World
Smith, N. Craig, and John A. Quelch. "Note on Pharmaceutical Marketing Practices in the Third World." Harvard Business School Background Note 589-039, June 1989. (Revised July 1990.)
- 2003
- Working Paper
Disclosure Practices of Foreign Companies Interacting with U.S. Markets
By: Tarun Khanna, Krishna G. Palepu and Suraj Srinivasan
- February 1990
- Background Note
Note on Pharmaceutical Marketing Practices in the Third World (Edited)
Smith, N. Craig, and John A. Quelch. "Note on Pharmaceutical Marketing Practices in the Third World (Edited)." Harvard Business School Background Note 590-032, February 1990.
- August 2013
- Article
Customer-Driven Misconduct: How Competition Corrupts Business Practices
By: Victor Manuel Bennett, Lamar Pierce, Jason A. Snyder and Michael W. Toffel
Competition among firms yields many benefits but can also encourage firms to engage in corrupt or unethical activities. We argue that competition can lead organizations to provide services that customers demand but that violate government regulations, especially when... View Details
Keywords: Competition; Crime and Corruption; Management Practices and Processes; Ethics; Consumer Behavior; Customer Satisfaction; Auto Industry; Service Industry
Bennett, Victor Manuel, Lamar Pierce, Jason A. Snyder, and Michael W. Toffel. "Customer-Driven Misconduct: How Competition Corrupts Business Practices." Management Science 59, no. 8 (August 2013): 1725–1742. (Online Appendix. Lead article. Nominated for "Best Conference Paper Award" and "SMS Best Conference Paper Prize for Practice Implications" at 2012 Strategic Management Society International Conference.)
- Research Summary
"Pricing Practices and Market Power in International Cellular Telephone Markets" (with Dana Nunn)
As the cellular telephone market continues to grow throughout the globe, countries must determine how to best promote market growth and innovation while protecting consumers and ensuring competitive rates. The conventional wisdom has been that introducing competition... View Details
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- 2015
- Article
Approach, Ability, Aftermath: A Psychological Framework of Unethical Behavior at Work
By: C. Moore and F. Gino
Many of the scandalous organizational practices that have come to light in the last decade—rigging LIBOR, misselling payment protection insurance, rampant Wall Street insider trading, large-scale bribery of foreign officials, and the packaging and sale of toxic... View Details
Moore, C., and F. Gino. "Approach, Ability, Aftermath: A Psychological Framework of Unethical Behavior at Work." Academy of Management Annals 9 (2015): 235–289.
- summer 1992
- Article
Shareholder Trading Practices and Corporate Investment Horizons
By: Kenneth A. Froot, André Perold and J. Stein
Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Financial Markets; Asset Pricing
Froot, Kenneth A., André Perold, and J. Stein. "Shareholder Trading Practices and Corporate Investment Horizons." Continental Bank Journal of Applied Corporate Finance 5, no. 2 (summer 1992): 42–58.
- Research Summary
Lean Startup Management Practices
Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details
- Research Summary
Islamic Financing Practices
By: Samuel L. Hayes
Samuel L. Hayes III is examining (with faculty of Harvard University's Law
School and Center for Middle Eastern Studies) Islamic banking and
investment practices. Because the Koran prohibits the payment of fixed
interest and guarantees on funds invested either with... View Details