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- All HBS Web (13)
- Faculty Publications (3)
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- January 2018
- Case
Under Armour
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
Keywords: Under Armour; Nike; Adidas; ＂Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Sports Industry; Apparel and Accessories Industry; Fashion Industry; Health Industry; Technology Industry; Retail Industry; United States; Maryland; Baltimore
McDonald, Rory, Clayton M. Christensen, Daniel West, and Jonathan E. Palmer. "Under Armour." Harvard Business School Case 618-020, January 2018.
- December 2019 (Revised April 2021)
- Teaching Note
Under Armour
By: Rory McDonald and Matt Higgins
Teaching Note for HBS No. 618-020. View Details
- 28 Oct 2019
- News
Will a CEO Change Reignite Under Armour Stock?
- 05 Feb 2020
- News
Under Armour Dumped Its App, and Consumers Feel the Heartbreak
- Article
Under Armour Dumped Its App, and Consumers Feel the Heartbreak
Kominers, Scott Duke. "Under Armour Dumped Its App, and Consumers Feel the Heartbreak." Bloomberg Opinion (February 5, 2020).
J. Ogden Armour
Upon the death of his father in 1901, Armour took over the direction of Armour and Company. Under his management, sales increased from $200 million in 1900 to $1 billion in... View Details
Keywords: Food & Tobacco
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
School Case 317-073 Prevent Senior: A New Paradigm for Growth in the Health Care Sector? No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317073 Harvard Business School Case 618-020 Under View Details
Keywords: Dina Gerdeman
- 20 Feb 2013
- News
Thanking Veterans Online
the veteran could start the first lesson 30 seconds after they see the offer on our site—from their couch," the manager told Hall. Soon thereafter, housewares retailer Bed Bath & Beyond and athletic clothing maker Under View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined... View Details
Keywords: Dan Morrell
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
- 01 Dec 2017
- News
Yoga Inc.
future,” DeCoons says. “Even mainstream brands like Under Armour and Adidas want to be part of those experiential events, because they want to cater their products to support those lifestyles.” There’s an... View Details
Keywords: Deborah Halber
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
partnered with Under Armour to produce personal protective equipment (PPE) for the organization's five hospitals in the Baltimore area. As featured on Fox Baltimore, Chatterjee set up a factory within... View Details