Publications

Publications

Filter Results: (30) Arrow Down

Show Results For

Page 1 of 30 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 2013
  • Article

How Concentrated Is the U.S. Advertising and Marketing Services Industry? Myth vs. Reality

By: Alvin J. Silk and Charles King III
We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. These data, heretofore largely ignored, allow us to redress some of... View Details
Keywords: Concentration Levels; Data; U.S. Census Bureau’s Quinquennial Economic Census And The Service Annual Survey; Measurement Problems; Herfindahl-Hirschman Index; Concentration Ratios; Advertising; Advertising Industry; North and Central America
Related
  • 2008
  • Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Service Industry; Service Industry; United States
Related
  • 2020
  • Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Economy; Advertising; Spending; Media
Related
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

Measure Economic Activity at Scale By: Glaeser, Edward L., Hyunjin Kim, and Michael Luca Abstract—Can new data sources from online platforms help to measure local economic... View Details
Keywords: Sean Silverthorne
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the parameters... View Details
Keywords: Dina Gerdeman
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

Hyunjin Kim, and Michael Luca Abstract—Can new data sources from online platforms help to measure local economic activity? Government datasets from agencies such as the View Details
Keywords: Carmen Nobel
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

of private equity buyouts. We welcome their interest in our work but think their criticisms are off the mark. Some of their claims reflect a misunderstanding of the Census... View Details
Keywords: Sean Silverthorne
  • 23 Dec 2014
  • First Look

First Look: December 23

dirty to clean technology. We then estimate the model using a combination of regression analysis on the relationship between R&D and patents, View Details
Keywords: Carmen Nobel
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

of consumers towards high fee inferior products. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54865 forthcoming Manufacturing & Service Operations Management The Value of Fit... View Details
Keywords: Dina Gerdeman
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

discussed. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/112025-PDF-ENG Driving Profitable Growth at U.S. Auto Parts Mary Tripsas, Amit Bhatia, and Anita M. McGahanHarvard Business School Case... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

  Working PapersThe Industry R&D Survey — Patent Database Link Project Authors:William R. Kerr and Shihe Fu Abstract This paper details the construction of a firm-year... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past... View Details
Keywords: Martha Lagace
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

large-store formats, multiple-store formats and extensive channel blurring in the U.S. retail industry. Our analysis is based on aggregate segment-level data from View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

U.S. Census Bureau's quinquennial Economic Census and View Details
Keywords: Martha Lagace
  • 07 Sep 2020
  • Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

software. During the last week of August, about 25 percent of respondents to the US Census Bureau’s Small Business Pulse View Details
Keywords: by Danielle Kost; Service; Service
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

from the Census Bureau's Longitudinal Business Database, we analyze the locations of new establishments of biopharmaceutical firms in the View Details
Keywords: Sean Silverthorne
  • 17 Jul 2007
  • First Look

First Look: July 17, 2007

productivity. Drawing on establishment-level data from the Annual Survey of Manufacturers and the Longitudinal... View Details
Keywords: Martha Lagace
  • 27 Oct 2009
  • First Look

First Look: October 27

literacy stifle demand. A second view argues that demand is rationally low, because formal financial services are expensive and of relatively low value to the poor. This paper... View Details
Keywords: Martha Lagace
  • 20 Nov 2012
  • First Look

First Look: November 20

in concentration levels in the U.S. Advertising and Marketing Services industry using data from the View Details
Keywords: Sean Silverthorne
  • 04 Oct 2016
  • First Look

October 4, 2016

from 1998 through 2012 was estimated to be between 13,500 and 16,300, corresponding to cost savings of $6.02B (billion) (range, $2.35B–$7.03B, 2014 U.S. dollars). Conclusion(s): Iatrogenic HOM gestations... View Details

Are you looking for?

→Search All HBS Web