Trademarks - Publications - Faculty & Research

tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to... View Details

Keywords: Publishing Industries (except Internet); Information

11 May 2023
News

How FOMO Became a Fixture

personally and professionally, and why he just trademarked it. You were able to trademark the term "FOMO" recently. What motivated you to take this step? "I coined the term FOMO in a May 2004 humor column in... View Details

01 Dec 2022
News

Action Plan: To the Letter

marketplace differently. Monotype got its name from the Lanston Monotype Machine Company, a printing machine manufacturer and type foundry in Philadelphia, established in 1887. Today, in addition to the thousands of fonts and trademarks... View Details

Keywords: April White; design; typography; change management; leadership; Special Design Services; Professional Services

01 Jun 2006
News

Sending a Message

(MBA ’89) of the settlement, “We were definitely feeling the effect of the case on our business. We took one for the team” (Steven Levy column, Newsweek, March 13, 2006). Observers have noted that NTP, the Virginia-based patent-holding company receiving the payout, has... View Details

Keywords: Telecommunications; Information

01 Jun 2000
News

Going Public: Christopher S. Yeh

"consumers now understand that business needs their personal data and will pay for it. We see ClickRebates as the leader in this emerging field of consumer-to-business e-commerce; we've even trademarked a term for it: C2B." Yeh plans to... View Details

Keywords: Garry Emmons

01 Oct 1997
News

Doing Something Real

analyzing his own investment home runs and errors with his trademark wit and insight. The author of nine books on personal investing and business, a columnist and regular contributor over the years to magazines such as Time, Parade,... View Details

Keywords: Andrew Tobias (MBA '72)

19 Jan 2017
News

Finding Purpose in Profit

like a win-win for both parties. [An HBS Bulletin article in 2007 gave a detailed accounting of GoLite’s founding and eventual trademark sale to Timberland.] Yet it was not to be. The following year, as the Great Recession began to take... View Details

Keywords: Robert S. Benchley; B corporations

01 Dec 2017
News

A Safer—and Speedier—Way to Name Your Startup

trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable. As head of Master-McNeil, a Berkeley-based naming and branding agency behind names like Ariba, PayPal, Athlon, Affirm, and over 60 projects for... View Details

Keywords: Julia Hanna

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Alumni and Faculty Books and Podcasts