Trademarks - Publications - Faculty & Research

personally and professionally, and why he just trademarked it. You were able to trademark the term "FOMO" recently. What motivated you to take this step? "I coined the term FOMO in a May 2004 humor column in... View Details

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to... View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2022
News

Action Plan: To the Letter

marketplace differently. Monotype got its name from the Lanston Monotype Machine Company, a printing machine manufacturer and type foundry in Philadelphia, established in 1887. Today, in addition to the thousands of fonts and trademarks... View Details

Keywords: April White; design; typography; change management; leadership; Special Design Services; Professional Services

01 Dec 2017
News

A Safer—and Speedier—Way to Name Your Startup

trademark lawsuit, or spending money on a domain name or logo that turns out to be unusable. As head of Master-McNeil, a Berkeley-based naming and branding agency behind names like Ariba, PayPal, Athlon, Affirm, and over 60 projects for... View Details

Keywords: Julia Hanna

01 Jun 2006
News

Sending a Message

(MBA ’89) of the settlement, “We were definitely feeling the effect of the case on our business. We took one for the team” (Steven Levy column, Newsweek, March 13, 2006). Observers have noted that NTP, the Virginia-based patent-holding company receiving the payout, has... View Details

Keywords: Telecommunications; Information

01 Sep 2012
News

Who Owns Yoga?

slowly. In 1978, he wrote Bikram’s Beginning Yoga Class. He trademarked his company’s name, Bikram’s Yoga College of India, and in 1994 began offering intensive courses, training 200 teachers each year. Bikram also followed the very... View Details

Keywords: Kim Girard; yoga; Arts, Sports, Language, Driving, and Other Schools; Educational Services; Colleges, Universities, and Professional Schools; Educational Services

25 Feb 2020
News

The Influence of Geography on Work and Innovation

mobility. To explore possible solutions, in another recent study Choudhury evaluated how policy changes around worker location in the United States Patent and Trademark Office (USPTO) improved productivity. The USPTO employs about 8,000... View Details

Keywords: April White

28 May 2019
News

Leading Questions

CEO also has a plan to empower her team. Synthesis uses Agile Action Planning—a trademark of the fast-paced world of software development—to help the CEO create a 90-day plan to achieve a tangible goal, such as having 50 percent of all... View Details

Keywords: April White

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