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SSRN

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August 2008 (Revised May 2009)
Background Note

U.S. and EU Trademark Protection

By: Robert C. Pozen and Jordan Hirsch

Rules governing trademark protection in the U.S. and EU differ substantially. This note describes the primary differences and their implications. View Details

Keywords: Governing Rules, Regulations, and Reforms; Trademarks; European Union; United States

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03 Dec 2015
HBS Seminar

Alan Marco, US Patent and Trademark Office

27 Aug 2019
News

New US Trademark Rules Raise Concerns About Immigration Enforcement

January 2012
Case

Calvin Klein and Warnaco Group: Negotiating a Trademark License

By: Susan Fournier, Felix Oberholzer-Gee, William W. Fisher III and Robert Mnookin

Keywords: Trademarks; Negotiation; Apparel and Accessories Industry

November 1995 (Revised February 2017)
Case

Luna Pen (A)

By: Kathleen McGinn and Michael Wheeler

Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm. View Details

Keywords: Strategy; Law; Negotiation Tactics; Decision Choices and Conditions; Gender; Culture; Trademarks; Power and Influence; Germany; Taiwan

21 Mar 2018
Research & Ideas

Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

bang for the buck from their new AI. Choudhury has spent his career researching human capital, looking inside companies such as Microsoft, Infosys, and McKinsey to analyze what makes knowledge workers most productive. A few years ago, he began looking at the United... View Details

Keywords: by Michael Blanding; Technology; Information

01 May 2018
HBS Seminar

Davidson Heath, University of Utah

September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany

21 Mar 2018
News

Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

October 2008
Case

The Talbots, Inc., and Subsidiaries: Accounting for Goodwill

By: William J. Bruns Jr.

In 2006, Talbots, Inc., a specialty women's retailer, purchased a competitor, J. Jill. The transaction created a large goodwill account along with accounts for trademarks and other intangible assets. Using prevailing accounting standards (Statement of Financial... View Details

Keywords: FASB; Intangible Assets; Standards; Financial Statements; Goodwill Accounting; Apparel and Accessories Industry; Retail Industry

27 Aug 2019
News

Bill Gates Says This 1 Employee Perk Is Most Important. Now a New Harvard Study Backs Him Up

28 Aug 2010
News

Paul Allen's Company Files Broad Lawsuit Over Patents

20 Jan 2016
Working Paper Summaries

The Bright Side of Patents

Keywords: by Joan Farre-Mensa, Deepak Hegde & Alexander Ljungqvist; Technology; Manufacturing

September 1997 (Revised October 1997)
Case

Bayer AG (A)

By: John A. Quelch

Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details

Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States

Find at Harvard

17 Feb 2021
News

Why Companies Are Adopting ‘Work from Anywhere’ Policies

03 Apr 2014
News

Case Study: Career Choices When Life Is Short

05 May 2020
News

What if You Don’t Want to Go Back to the Office?

February 2010
Case

Real Blue? Viagra and Intellectual Property Rights Law in China

By: Regina M. Abrami and Tracy Manty

On July 5, 2004, Pfizer's China team received disappointing news. China's patent review board just invalidated the company's existing patent on one of its most successful drugs, Viagra. Making matters worse, a Guangdong-based pharmaceutical company laid claim to... View Details

Keywords: Trade; International Relations; Patents; Trademarks; Lawsuits and Litigation; Rights; Business and Government Relations; Pharmaceutical Industry; China

August 2007
Case

The Battle Of Union Square

Union Square Ventures, a Private Equity firm founded in 2003, filed a trademark infringement suit against Union Square Partners, another private equity firm founded in November 2006. Examines the possible impact that public litigation will have on the two firms. The... View Details

Keywords: Private Equity; Investment; Trademarks; Lawsuits and Litigation; Conflict Management; Reputation; Financial Services Industry