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  • February 2018 (Revised March 2018)
  • Case

Kickstarting Tomato Jos in Nigeria

By: Sophus A. Reinert and Risa Kavalercik
In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details
Keywords: Nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries and Economies; Social Entrepreneurship; Cross-Cultural and Cross-Border Issues; Government Legislation; Business History; Emerging Markets; Business and Government Relations; Agriculture and Agribusiness Industry; Nigeria
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  • March 2018
  • Teaching Note

Kickstarting Tomato Jos in Nigeria

By: Sophus A. Reinert
Teaching Note for HBS No. 718-027. View Details
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  • 02 May 2014
  • Video

Tomato Jos: 2014 New Venture Competition Social Enterprise Runner-Up

  • Web

Tomato Jos 2014 social enterprise track Runner-Up | Social Enterprise | Harvard Business School

Tomato Jos 2014 social enterprise track Runner-Up Mira Mehta More Impact Stories A Pathway to Pursue Aspirations Mizuho Kanai 2018 While Mizuho Kanai (MBA 2018) was fulfilling her summer internship at NPR,... View Details
  • Web

Winners & Runners-Up | New Venture Competition

Track, 2014 Saathi Amrita Saigal Kristin Kagetsu Social Enterprise Track Winner Provides affordable sanitary pads made from waste banana tree fiber to women in rural India Tomato Jos Mira Mehta Nike Lawrence... View Details
  • 28 May 2019
  • News

Planting the Seeds of Positive Growth

Mehta reached out to the student-run Africa Business Club for advice. She also participated in the School’s New Venture Competition. In 2014, Tomato Jos won $25,000 as runner-up in the Social Enterprise... View Details
Keywords: April White; Crop Production; Agriculture
  • Web

Impact Stories | Social Enterprise | Harvard Business School

been interested in public sector issues a... Tomato Jos 2014 social enterprise track Runner-Up Mira Mehta A Broad Spectrum of Opportunities Jeffrey Shaddix Background Over the summer, I was a Social... View Details
  • Web

Tools | New Venture Competition

will be a self-sustaining symbiotic fish and produce system. Executive Summary (pdf) Presentation (pdf) Harvard students entering the New Venture Competition: To receive a copy of the FOCUS Foods business plan, please email julia@focusfoodsinc.com . View Details
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

https://cb.hbsp.harvard.edu/cbmp/product/318019 Harvard Business School Case 718-027 Kickstarting Tomato Jos in Nigeria In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a... View Details
Keywords: Sean Silverthorne