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  • August 2020 (Revised October 2020)
  • Teaching Note

To Prioritize Money or Time? The P-Mot Exercise (Instructor)

By: Ashley Whillans and Liz Goldenberg
Teaching Note for HBS Case No. 921-012. Working professionals are often in the predicament of needing to make a choice between activities that will grant them more money or more time. Indeed, in large-scale representative panels of working adults, most respondents... View Details
Keywords: Time; Time As Money; Trade-offs; Money; Time Management; Decision Making
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Whillans, Ashley, and Liz Goldenberg. "To Prioritize Money or Time? The P-Mot Exercise (Instructor)." Harvard Business School Teaching Note 921-013, August 2020. (Revised October 2020.)
  • August 8, 2017
  • Article

Buying Time Promotes Happiness

By: A.V. Whillans, Elizabeth W. Dunn, Paul Smeets, Rene Bekkers and Michael I. Norton
Around the world, increases in wealth have produced an unintended consequence: a rising sense of time scarcity. We provide evidence that using money to buy time can provide a buffer against this time famine, thereby promoting happiness. Using large, diverse samples... View Details
Keywords: Time; Money Funds; Well-being; Money; Happiness; Satisfaction
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Whillans, A.V., Elizabeth W. Dunn, Paul Smeets, Rene Bekkers, and Michael I. Norton. "Buying Time Promotes Happiness." Proceedings of the National Academy of Sciences 114, no. 32 (August 8, 2017): 8523–8527.
  • August 2020 (Revised October 2020)
  • Exercise

To Prioritize Money or Time? The P-Mot Exercise (Student)

By: Ashley Whillans and Liz Goldenberg
Working professionals are often in the predicament of needing to make a choice between activities that will grant them more money or more time. Indeed, in large-scale representative panels of working adults, most respondents report feeling pressed for both time and... View Details
Keywords: Time; Time-as Money; Money; Time Management; Decision Making
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Whillans, Ashley, and Liz Goldenberg. "To Prioritize Money or Time? The P-Mot Exercise (Student)." Harvard Business School Exercise 921-012, August 2020. (Revised October 2020.)
  • Article

Valuing Time Over Money Is Associated with Greater Happiness

By: A.V. Whillans, Aaron C. Weidman and Elizabeth W. Dunn
How do the trade-offs that we make about two of our most valuable resources—time and money—shape happiness? While past research has documented the immediate consequences of thinking about time and money, research has not yet examined whether people’s general... View Details
Keywords: Well-being; Time; Trade-offs; Orientations; Happiness; Money; Satisfaction
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Whillans, A.V., Aaron C. Weidman, and Elizabeth W. Dunn. "Valuing Time Over Money Is Associated with Greater Happiness." Social Psychological & Personality Science 7, no. 3 (April 2016): 213–222.
  • October 2020
  • Article

Overcoming Resource Scarcity: Consumers' Response to Gifts Intending to Save Time and Money

By: Alice Lee-Yoon, Grant Donnelly and A.V. Whillans
Consumers feel increasingly pressed for time and money. Gifts have the potential to reduce scarcity in recipients’ lives, yet little is known about how recipients perceive gifts given with the intention of saving them time or money. Across five studies (N =... View Details
Keywords: Scarcity; Status; Time; Gift Giving; Status and Position; Money; Attitudes; Emotions
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Lee-Yoon, Alice, Grant Donnelly, and A.V. Whillans. "Overcoming Resource Scarcity: Consumers' Response to Gifts Intending to Save Time and Money." Special Issue on Scarcity and Consumer Decision Making. Journal of the Association for Consumer Research 5, no. 4 (October 2020): 391–403.
  • Article

Valuing Time Over Money Predicts Happiness After a Major Life Transition: A Preregistered Longitudinal Study of Graduating Students

By: A.V. Whillans, Lucia Macchia and Elizabeth Dunn
How does prioritizing time or money shape major life decisions and subsequent well-being? In a preregistered longitudinal study of approximately 1000 graduating university students, respondents who valued time over money chose more intrinsically rewarding activities... View Details
Keywords: Time Use; Trade-offs; Career Decisions; Time Management; Money; Happiness; Values and Beliefs; Personal Development and Career
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Whillans, A.V., Lucia Macchia, and Elizabeth Dunn. "Valuing Time Over Money Predicts Happiness After a Major Life Transition: A Preregistered Longitudinal Study of Graduating Students." Science Advances 5, no. 9 (September 2019).
  • Article

Big Ideas Feature: Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will

By: A.V. Whillans
Adam (real story, fake name) was a good employee who was given a plum project he believed could get him a promotion and a raise. Taking it seemed like the proverbial no-brainer: Work hard, nail the assignment, get more pay. He knew he’d have to put in long days and... View Details
Keywords: Time; Privilege; Guilt; Money; Happiness; Work-Life Balance
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Whillans, A.V. "Big Ideas Feature: Time for Happiness: Why the Pursuit of Money Isn't Bringing You Joy—and What Will." Special Issue on HBR Big Idea: Time Poor and Unhappy. Harvard Business Review (website) (January 29, 2019).
  • Article

Making Seconds Count: When Valuing Time Promotes Subjective Well-being

By: Alice Lee-Yoon and A.V. Whillans
Time is a finite and precious resource, and the way that we value our time can critically shape happiness. In this article, we present a conceptual framework to explain when valuing time can enhance vs. undermine well-being. Specifically, we review the emotional... View Details
Keywords: Time; Happiness; Welfare; Money; Value; Well-being
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Lee-Yoon, Alice, and A.V. Whillans. "Making Seconds Count: When Valuing Time Promotes Subjective Well-being." Current Opinion in Psychology 26 (April 2019): 54–57.
  • August 1976 (Revised October 1976)
  • Background Note

Cash Flow and the Time Value of Money

With the use of charts and examples, gives a detailed description of cash flows, the time value of money, and discounted cash flow analysis. View Details
Keywords: Cash Flow; Value
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Frey, Sherwood C. "Cash Flow and the Time Value of Money." Harvard Business School Background Note 177-012, August 1976. (Revised October 1976.)
  • November–December 2018
  • Article

Slack Time and Innovation

By: Ajay Agrawal, Christian Catalini, Avi Goldfarb and Hong Luo
Traditional innovation models assume that new ideas are developed up to the point where the benefit of the marginal project is just equal to the cost. Because labor is a key input to innovation when the opportunity cost of time is lower, such as during school breaks or... View Details
Keywords: Crowdfunding; Slack Time; Innovation and Invention; Labor; Projects; Complexity; Value
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Agrawal, Ajay, Christian Catalini, Avi Goldfarb, and Hong Luo. "Slack Time and Innovation." Organization Science 29, no. 6 (November–December 2018): 1056–1073.
  • July 6, 2011
  • Article

Fine Time to Wade Into Money Market Funds

By: Robert C. Pozen and Theresa Hamacher
Keywords: Money; Markets
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Pozen, Robert C., and Theresa Hamacher. "Fine Time to Wade Into Money Market Funds." Washington Post (July 6, 2011).
  • 2017
  • Article

A Brief Money Management Scale and Its Associations with Personality, Financial Health, and Hypothetical Debt Repayment

By: Masha Ksendzova, Grant Edward Donnelly and Ryan Howell
Money management is essential for financial health, and more research is needed to better assess people’s money management practices. Therefore, we factor-analyzed 205 scaled questions from previous money management measures to select the best items and examined their... View Details
Keywords: Budgeting; Debt; Money Management; Financial Health; Scale Development; Budgets and Budgeting; Personal Finance; Behavior; Decision Making
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Ksendzova, Masha, Grant Edward Donnelly, and Ryan Howell. "A Brief Money Management Scale and Its Associations with Personality, Financial Health, and Hypothetical Debt Repayment." Journal of Financial Counseling and Planning 28, no. 1 (2017): 62–75.
  • January 2017
  • Case

Where Should Pat Gelsinger's Time Go?

By: Raffaella Sadun
Pat Gelsinger, CEO of VMware, is deciding how to structure the firm presence in cloud computing. He can pursue the opportunity in multiple ways: doubling down the investments in an internal and nascent cloud offering, partnering with established third parties, or... View Details
Keywords: CEO Time Use; Corporate Strategy; Time Management
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Sadun, Raffaella. "Where Should Pat Gelsinger's Time Go?" Harvard Business School Case 717-408, January 2017.
  • Article

Prosocial Spending and Buying Time: Money as a Tool for Increasing Subjective Well-Being

By: Elizabeth Dunn, A.V. Whillans, Michael I. Norton and Lara B. Aknin
Researchers have long been interested in the relationship between income and happiness, but a newer wave of work suggests that how people use their money also matters. We discuss the three primary areas in which psychologists have explored the relationship... View Details
Keywords: Wellbeing; Money; Spending; Decision Making; Happiness; Well-being
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Dunn, Elizabeth, A.V. Whillans, Michael I. Norton, and Lara B. Aknin. "Prosocial Spending and Buying Time: Money as a Tool for Increasing Subjective Well-Being." Advances in Experimental Social Psychology 61 (2020): 67–126.
  • September 2023
  • Article

Measuring Time Use in Rural India: Design and Validation of a Low-Cost Survey Module

By: Erica Field, Rohini Pande, Natalia Rigol, Simone Schaner, Elena Stacy and Charity Troyer Moore
Time use data can help us understand individual labor supply choices, especially for women who often provide unpaid care and home production. Although enumerator-assisted diary-based time use data collection is suitable for low-literacy populations, it is costly and... View Details
Keywords: Time Use; Measurement and Metrics; Gender; Labor
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Field, Erica, Rohini Pande, Natalia Rigol, Simone Schaner, Elena Stacy, and Charity Troyer Moore. "Measuring Time Use in Rural India: Design and Validation of a Low-Cost Survey Module." Journal of Development Economics 164 (September 2023): 103105.
  • 2018
  • Article

Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time

By: A. V. Whillans, Elizabeth W. Dunn and Michael I. Norton
Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact... View Details
Keywords: Consumer Choice; Sharing Economy; Opportunity Cost; Time-as Money; Well-being; Time Management; Happiness; Perception; Behavior
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Whillans, A. V., Elizabeth W. Dunn, and Michael I. Norton. "Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time." Social Influence 13, no. 2 (2018): 117–124.
  • September 11, 2017
  • Editorial

If You Want to Feel Better, Spend Money on Saving Time

By: A. V. Whillans and Michael I. Norton
Citation
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Whillans, A. V., and Michael I. Norton. "If You Want to Feel Better, Spend Money on Saving Time." Wall Street Journal (online) (September 11, 2017).
  • July 2010 (Revised December 2011)
  • Case

Controlling Hot Money

By: Robert C. Pozen
The manager of the Japan Equities Fund is faced with an increase in "hot money" moving quickly in and out of the Fund. This short-term trading is an attempt to take advantage of the difference between the closing times of the Tokyo and New York Stock Exchanges. The CFO... View Details
Keywords: Stocks; International Finance; Investment Funds; Governing Rules, Regulations, and Reforms; Market Timing; Market Transactions; Financial Services Industry; New York (city, NY)
Citation
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Pozen, Robert C. "Controlling Hot Money." Harvard Business School Case 311-022, July 2010. (Revised December 2011.)
  • Article

Time Use and Happiness of Millionaires: Evidence from the Netherlands

By: Paul Smeets, A.V. Whillans, Rene Bekkers and Michael I. Norton
How do the very wealthy spend their time, and how does time use relate to well-being? In two studies in the Netherlands, the affluent (N=863, N=690) and the general population (N=1232, N=306) spent time in surprisingly similar ways, such as by spending the same amount... View Details
Keywords: Time And Wellbeing; Millionaires; Social Class; Wealth; Happiness; Demographics; Netherlands
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Smeets, Paul, A.V. Whillans, Rene Bekkers, and Michael I. Norton. "Time Use and Happiness of Millionaires: Evidence from the Netherlands." Social Psychological & Personality Science 11, no. 3 (April 2020): 295–307.
  • Article

A Multicountry Perspective on Gender Differences in Time Use During COVID-19

By: Laura M. Giurge, Ashley V. Whillans and Ayse Yemiscigil (shared authorship)
The COVID-19 pandemic has fundamentally altered how people spend time, with possible consequences for subjective well-being. Using diverse samples of remote workers from the United States, Canada, Denmark, Brazil, and Spain (n = 31,141), following a preregistered... View Details
Keywords: Time; Subjective Well-being; COVID-19; Health Pandemics; Gender; Time Management; Well-being; Work-Life Balance; Global Range
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Giurge, Laura M., Ashley V. Whillans, and Ayse Yemiscigil (shared authorship). "A Multicountry Perspective on Gender Differences in Time Use During COVID-19." Proceedings of the National Academy of Sciences 118, no. 12 (March 23, 2021).
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