The PC Market - Publications - Faculty & Research

experiences, you almost can’t listen to the customer.” Norton asks students to consider the operations and marketing of elBulli. There is much about View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality

24 May 2011
News

Marketing the Public Library

Keywords: News, Library, Internet, and Other Services; Information

26 Jan 2010
News

Lessons for the American housing market

05 Aug 2014
News

The Market Basket Family Feud Continues

29 Nov 2010
News

Why the stock market isn't fair

11 May 2013
News

The State of U.S. Markets Post-Shutdown

16 Dec 2014
News

Strategists analyze market forces—great strategists also look beyond the market

Traditionally, corporate strategists define industry structure, competitive positions, resources, and knowledge flows as the key sources of competitive advantage. Within these sources, they look for areas of opportunity in View Details

27 Jul 2011
News

A New Individual Market on the Horizon

01 Jun 2002
News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using... View Details

12 Apr 2013
News

The Market Needs Shareholder Activist

15 Jun 2021
News

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Why HP's Departure from the PC Business Was Inevitable

Dell: From PC King to Buyout Fodder

The Dark Side of Efficient Markets

Ballmer Exit Leaves Microsoft Searching for Hero in PC Slump

Reading the Market

The Trump marketing strategy

The stock market goes off-road

The Maestro and the Market