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- February 2023 (Revised February 2024)
- Case
Doing Business in Bangkok, Thailand
By: Leonard A. Schlesinger and Billy Chan
Known as the “land of smiles” and the “Detroit of the East,” Thailand, with its geographical location at the heart of Asia, has attracted visitors and businesses from all over the world. This case serves as a guide that provides an overview of the history, political... View Details
- October 2000
- Supplement
Hans Fritz at Novartis Thailand (C)
By: Carin-Isabel Knoop and Michael Y. Yoshino
Supplements the (A) case. View Details
Knoop, Carin-Isabel, and Michael Y. Yoshino. "Hans Fritz at Novartis Thailand (C)." Harvard Business School Supplement 301-054, October 2000.
- May 1998
- Case
Thailand in May and June of 1997
By: Hugo Uyterhoeven
Diagnose the economic situation, evaluate the available options, and recommend a course of action. View Details
Uyterhoeven, Hugo. "Thailand in May and June of 1997." Harvard Business School Case 398-131, May 1998.
- March 1999
- Case
Hans Fritz at Novartis Thailand (A): The First Month
By: Michael Y. Yoshino and Carin-Isabel Knoop
Dr. Hans Fritz is 37 years old when he arrives in Bangkok on March 1, 1998 to assume his position as general manager of Novartis Thailand. Novartis is the world's largest pharmaceutical company. He had lobbied to transition from a staff position to this line management... View Details
Keywords: Management Teams; Organizational Structure; Transition; Organizational Change and Adaptation; Working Conditions; Organizational Culture; Growth and Development Strategy; Crisis Management; Decision Making; Pharmaceutical Industry; Thailand
Yoshino, Michael Y., and Carin-Isabel Knoop. "Hans Fritz at Novartis Thailand (A): The First Month." Harvard Business School Case 399-123, March 1999.
- October 2000
- Supplement
Hans Fritz at Novartis Thailand (D): The First 18 Months
By: Michael Y. Yoshino and Carin-Isabel Knoop
Supplements the (A) case. View Details
Yoshino, Michael Y., and Carin-Isabel Knoop. "Hans Fritz at Novartis Thailand (D): The First 18 Months." Harvard Business School Supplement 301-055, October 2000.
- March 1999 (Revised January 2001)
- Case
Hans Fritz at Novartis Thailand (B): The First Six Months
By: Michael Y. Yoshino and Carin-Isabel Knoop
Supplements the (A) case. View Details
Yoshino, Michael Y., and Carin-Isabel Knoop. "Hans Fritz at Novartis Thailand (B): The First Six Months." Harvard Business School Case 399-124, March 1999. (Revised January 2001.)
- Other Unpublished Work
Going Bust in Bangkok: Lessons from Bankruptcy Law Reform in Thailand
By: C. Fritz Foley
- March 1991 (Revised May 1991)
- Case
TBIRD: The Thai Business Initiative in Rural Development
During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai... View Details
Rangan, V. Kasturi. "TBIRD: The Thai Business Initiative in Rural Development." Harvard Business School Case 591-099, March 1991. (Revised May 1991.)
- February 2000 (Revised March 2001)
- Case
Alphatec Electronics Pcl
By: Stuart C. Gilson, C. Fritz Foley and Perry Fagan
The newly appointed CEO of an important high-technology company in Thailand must lead the company through a complicated debt restructuring. Due to the collapse of the Thai currency, the company's debt burden, like that of most Thai companies, has skyrocketed because it... View Details
Keywords: Currency Exchange Rate; Valuation; Management Teams; Restructuring; Laws and Statutes; Insolvency and Bankruptcy; Developing Countries and Economies; Borrowing and Debt; Technology Industry; Electronics Industry; Thailand; United States
Gilson, Stuart C., C. Fritz Foley, and Perry Fagan. "Alphatec Electronics Pcl." Harvard Business School Case 200-004, February 2000. (Revised March 2001.)
- February 2008 (Revised April 2009)
- Case
Chronology of the Asian Financial Crisis
By: Laura Alfaro, Rafael Di Tella and Renee Kim
In July 1997, Thailand became the first Asian "tiger" economy to abandon its fixed exchange rate system in response to speculative attacks on its currency. Investors started to flee Asia, and the crisis rapidly spread to other countries. Central banks spent billions of... View Details
Keywords: Financial Crisis; Currency Exchange Rate; Central Banking; Policy; Crisis Management; Asia; Thailand
Alfaro, Laura, Rafael Di Tella, and Renee Kim. "Chronology of the Asian Financial Crisis." Harvard Business School Case 708-001, February 2008. (Revised April 2009.)
- September 2011 (Revised November 2011)
- Case
CP Group: Balancing the Needs of a Family Business with the Needs of a Family of Businesses
By: William C. Kirby and Tracy Yuen Manty
As a second generation business leader, Chairman Dhanin Chearavanont took over the family agribusiness company and built it to become a major diversified conglomerate in Thailand and expanded the business in SE Asia and China. While growing the business, he and his... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Family Business; Business Growth and Maturation; Business Conglomerates; Family Ownership; Growth and Development; Agriculture and Agribusiness Industry; Thailand; China; Southeast Asia
Kirby, William C., and Tracy Yuen Manty. "CP Group: Balancing the Needs of a Family Business with the Needs of a Family of Businesses." Harvard Business School Case 312-059, September 2011. (Revised November 2011.)
- October 2008
- Case
Financial Crisis in Asia: 1997-1998 (Abridged)
By: Huw Pill, Rafael M. Di Tella and Jonathan Schlefer
What caused the 1997-98 Asia Crisis: Asian nations' poor economic management, international financial contagion, close "crony" relations between local politicians and capitalists? This case examines how the crisis erupted in Thailand and spread in a chain of events... View Details
Keywords: Developing Countries and Economies; Financial Crisis; Ethics; Financial Institutions; Financial Management; Governing Rules, Regulations, and Reforms; Business and Government Relations; Asia
Pill, Huw, Rafael M. Di Tella, and Jonathan Schlefer. "Financial Crisis in Asia: 1997-1998 (Abridged)." Harvard Business School Case 709-004, October 2008.
- August 1996 (Revised August 1997)
- Case
TNT Limited's Logistics Services in Asia (A): The Strategy
By: Michael Y. Yoshino and Carin-Isabel Knoop
Meredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in... View Details
Keywords: Business or Company Management; Managerial Roles; Distribution; Logistics; Mission and Purpose; Partners and Partnerships; Strategy; Diversification; Transportation Industry; Asia; China; Indonesia; Thailand
Yoshino, Michael Y., and Carin-Isabel Knoop. "TNT Limited's Logistics Services in Asia (A): The Strategy." Harvard Business School Case 397-017, August 1996. (Revised August 1997.)
- October 2005 (Revised June 2007)
- Case
Apollo Hospitals--First-World Health Care at Emerging-Market Prices
By: Felix Oberholzer-Gee, Tarun Khanna and Carin-Isabel Knoop
The Apollo Hospitals Group, one of Asia's premier health care organizations, had come to rival the best health care organizations on the globe. Apollo offered advanced medical procedures, such as cardiac surgery using the beating heart technique, at very high levels of... View Details
Keywords: Vertical Integration; Decision Choices and Conditions; Health Care and Treatment; Global Strategy; Developing Countries and Economies; Health Industry; Thailand; United States; India
Oberholzer-Gee, Felix, Tarun Khanna, and Carin-Isabel Knoop. "Apollo Hospitals--First-World Health Care at Emerging-Market Prices." Harvard Business School Case 706-440, October 2005. (Revised June 2007.)
- February 1998 (Revised March 2000)
- Case
Burma Pipeline, The
By: Debora L. Spar and Lane LaMure
In 1996, Unocal Corp. joined forces with the French Total company to construct an ambitious natural gas pipeline from the Andaman Sea across the southern tip of Burma and into Thailand. At an estimated cost of $1.2 billion, the pipeline was designed to bring sorely... View Details
Keywords: Political Risk; Risk Management; Corporate Social Responsibility and Impact; Social Issues; Foreign Direct Investment; Energy Industry; Asia
Spar, Debora L., and Lane LaMure. "Burma Pipeline, The." Harvard Business School Case 798-078, February 1998. (Revised March 2000.)
- 31 May 2011
- Research & Ideas
Japan Disaster Shakes Up Supply-Chain Strategies
Korea, and Thailand are reporting increases in orders as companies look for alternate sources, according to analysts. "There are a lot of moving parts in this, and it will be interesting to see how it works out," says Shih.... View Details
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
a decision was made to invest about $200 million in a strategy to build motorcycles in Thailand for export to Europe. Annual savings of $65 to $75 million were expected from the move. In part, this decision was prompted by the imposition... View Details
- September 2012 (Revised December 2013)
- Case
Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)
By: Juan Alcacer and Kerry Herman
In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details
Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam
Alcacer, Juan, and Kerry Herman. "Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)." Harvard Business School Case 713-406, September 2012. (Revised December 2013.)
- 2005
- Article
Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After
By: Rohit Deshpandé and John U. Farley
- 26 Nov 2009
- Other Presentation
Thailand’s Competitiveness: Meeting the Challenges of Globalization and Environmental Sustainability
By: Christian H.M. Ketels
Ketels, Christian H.M. "Thailand’s Competitiveness: Meeting the Challenges of Globalization and Environmental Sustainability." Asia Competitiveness Institute, Bangkok, Thailand, November 26, 2009.