Publications

February 2023 (Revised February 2024)
Case

Doing Business in Bangkok, Thailand

By: Leonard A. Schlesinger and Billy Chan

Known as the “land of smiles” and the “Detroit of the East,” Thailand, with its geographical location at the heart of Asia, has attracted visitors and businesses from all over the world. This case serves as a guide that provides an overview of the history, political... View Details

Keywords: History; Government and Politics; Geographic Location; Economy; Thailand

May 1998
Case

Thailand in May and June of 1997

By: Hugo Uyterhoeven

Diagnose the economic situation, evaluate the available options, and recommend a course of action. View Details

Keywords: Economy; Policy; Situation or Environment; Valuation; Thailand

March 1999
Case

Hans Fritz at Novartis Thailand (A): The First Month

By: Michael Y. Yoshino and Carin-Isabel Knoop

Dr. Hans Fritz is 37 years old when he arrives in Bangkok on March 1, 1998 to assume his position as general manager of Novartis Thailand. Novartis is the world's largest pharmaceutical company. He had lobbied to transition from a staff position to this line management... View Details

Keywords: Management Teams; Organizational Structure; Transition; Organizational Change and Adaptation; Working Conditions; Organizational Culture; Growth and Development Strategy; Crisis Management; Decision Making; Pharmaceutical Industry; Thailand

October 2000
Supplement

Hans Fritz at Novartis Thailand (D): The First 18 Months

By: Michael Y. Yoshino and Carin-Isabel Knoop

Supplements the (A) case. View Details

Keywords: Pharmaceutical Industry; Thailand

March 1999 (Revised January 2001)
Case

Hans Fritz at Novartis Thailand (B): The First Six Months

By: Michael Y. Yoshino and Carin-Isabel Knoop

Supplements the (A) case. View Details

Keywords: Pharmaceutical Industry; Thailand

Other Unpublished Work

Going Bust in Bangkok: Lessons from Bankruptcy Law Reform in Thailand

By: C. Fritz Foley

Keywords: Insolvency and Bankruptcy; Law; Governing Rules, Regulations, and Reforms; Thailand

February 2008 (Revised April 2009)
Case

Chronology of the Asian Financial Crisis

By: Laura Alfaro, Rafael Di Tella and Renee Kim

In July 1997, Thailand became the first Asian "tiger" economy to abandon its fixed exchange rate system in response to speculative attacks on its currency. Investors started to flee Asia, and the crisis rapidly spread to other countries. Central banks spent billions of... View Details

Keywords: Financial Crisis; Currency Exchange Rate; Central Banking; Policy; Crisis Management; Asia; Thailand

March 1991 (Revised May 1991)
Case

TBIRD: The Thai Business Initiative in Rural Development

By: V. Kasturi Rangan

During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai... View Details

Keywords: Economic Growth; Management Skills; Programs; Wealth and Poverty; Thailand

Find at Harvard

August 1996 (Revised August 1997)
Case

TNT Limited's Logistics Services in Asia (A): The Strategy

By: Michael Y. Yoshino and Carin-Isabel Knoop

Meredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in... View Details

Keywords: Business or Company Management; Managerial Roles; Distribution; Logistics; Mission and Purpose; Partners and Partnerships; Strategy; Diversification; Transportation Industry; Asia; China; Indonesia; Thailand

February 2000 (Revised March 2001)
Case

Alphatec Electronics Pcl

By: Stuart C. Gilson, C. Fritz Foley and Perry Fagan

The newly appointed CEO of an important high-technology company in Thailand must lead the company through a complicated debt restructuring. Due to the collapse of the Thai currency, the company's debt burden, like that of most Thai companies, has skyrocketed because it... View Details

Keywords: Currency Exchange Rate; Valuation; Management Teams; Restructuring; Laws and Statutes; Insolvency and Bankruptcy; Developing Countries and Economies; Borrowing and Debt; Technology Industry; Electronics Industry; Thailand; United States

September 2011 (Revised November 2011)
Case

CP Group: Balancing the Needs of a Family Business with the Needs of a Family of Businesses

By: William C. Kirby and Tracy Yuen Manty

As a second generation business leader, Chairman Dhanin Chearavanont took over the family agribusiness company and built it to become a major diversified conglomerate in Thailand and expanded the business in SE Asia and China. While growing the business, he and his... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Family Business; Business Growth and Maturation; Business Conglomerates; Family Ownership; Growth and Development; Agriculture and Agribusiness Industry; Thailand; China; Southeast Asia

October 2008
Case

Financial Crisis in Asia: 1997-1998 (Abridged)

By: Huw Pill, Rafael M. Di Tella and Jonathan Schlefer

What caused the 1997-98 Asia Crisis: Asian nations' poor economic management, international financial contagion, close "crony" relations between local politicians and capitalists? This case examines how the crisis erupted in Thailand and spread in a chain of events... View Details

Keywords: Developing Countries and Economies; Financial Crisis; Ethics; Financial Institutions; Financial Management; Governing Rules, Regulations, and Reforms; Business and Government Relations; Asia

October 2005 (Revised June 2007)
Case

Apollo Hospitals--First-World Health Care at Emerging-Market Prices

By: Felix Oberholzer-Gee, Tarun Khanna and Carin-Isabel Knoop

The Apollo Hospitals Group, one of Asia's premier health care organizations, had come to rival the best health care organizations on the globe. Apollo offered advanced medical procedures, such as cardiac surgery using the beating heart technique, at very high levels of... View Details

Keywords: Vertical Integration; Decision Choices and Conditions; Health Care and Treatment; Global Strategy; Developing Countries and Economies; Health Industry; Thailand; United States; India

February 1998 (Revised March 2000)
Case

Burma Pipeline, The

By: Debora L. Spar and Lane LaMure

In 1996, Unocal Corp. joined forces with the French Total company to construct an ambitious natural gas pipeline from the Andaman Sea across the southern tip of Burma and into Thailand. At an estimated cost of $1.2 billion, the pipeline was designed to bring sorely... View Details

Keywords: Political Risk; Risk Management; Corporate Social Responsibility and Impact; Social Issues; Foreign Direct Investment; Energy Industry; Asia

29 Aug 2018
What Do You Think?

What Should Harley-Davidson’s Management Do?

a decision was made to invest about $200 million in a strategy to build motorcycles in Thailand for export to Europe. Annual savings of $65 to $75 million were expected from the move. In part, this decision was prompted by the imposition... View Details

Keywords: by James Heskett; Auto

31 May 2011
Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

Korea, and Thailand are reporting increases in orders as companies look for alternate sources, according to analysts. "There are a lot of moving parts in this, and it will be interesting to see how it works out," says Shih.... View Details

Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics

September 2012 (Revised December 2013)
Case

Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A)

By: Juan Alcacer and Kerry Herman

In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites include locations in China, India, Thailand, and Vietnam. Each country has its own unique benefits and risks related to... View Details

Keywords: Strategic Positioning; Location Choices; Location Strategies; Technology; Geographic Location; Global Strategy; Information Technology; Strategy; Technology Industry; United States; China; India; Thailand; Viet Nam

June 2023
Teaching Note

Agricultural Revolution without a Land Revolution: The Megafarms of CP Group

By: William C. Kirby and Noah B. Truwit

Teaching Note for HBS Case No. 316-150. The case introduces students to an innovative new agricultural venture on the outskirts of Beijing. It can be used as a platform to discuss broader issues of agricultural policy reform and regional disparities in social and... View Details

Keywords: Agribusiness; Policy; Economic Growth; Agriculture and Agribusiness Industry; Thailand

March 2021
Supplement

Making Impact Investing Markets: IFC (B)

By: Shawn A. Cole, John Masko and T. Robert Zochowski

In 2018, Thailand’s Bank of Ayudhya (known as Krungsri), was considering whether to participate in the first issue of a new financial instrument from the International Finance Corporation (IFC), known as a gender bond. Building on the success of the Green Bond program... View Details

Keywords: Impact Investment; Development Economics; Developing Countries and Economies; Borrowing and Debt; Credit; Equity; Bonds; Financing and Loans; Growth and Development; Emerging Markets; Non-Governmental Organizations; Corporate Social Responsibility and Impact; Financial Instruments; Gender; Financial Services Industry; Thailand