Publications

December 2011 (Revised November 2012)
Case

Sustainable Tea at Unilever

By: Rebecca M. Henderson and Frederik Nellemann

Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market... View Details

Keywords: Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry

January 2012
Teaching Plan

Sustainable Tea at Unilever

By: Rebecca Henderson

January 2004 (Revised November 2004)
Case

Rwandan Tea Industry, The: Looking into the Future

By: Debora L. Spar

In 2003, the Rwandan government was focused on transforming the nation's tea industry into a world-class competitor. To accomplish this objective and stave off the downward prices that plagued the international tea market, the government believed that the industry... View Details

Keywords: Plant-Based Agribusiness; Market Entry and Exit; Competitive Strategy; Privatization; Government and Politics; Developing Countries and Economies; Agriculture and Agribusiness Industry; Rwanda

October 2024
Case

Boba Fete Tea Shop

By: Charles C.Y. Wang and Miles Mrowiec

October 2024
Supplement

Boba Fete Tea Shop – Instructor Worksheet

By: Charles C.Y. Wang and Miles Mrowiec

October 1988 (Revised November 1989)
Case

Pepsi-Cola Fountain Beverage Division: Tea Breeze

By: Frank V. Cespedes

Keywords: Food and Beverage Industry

January 2007
Article

Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business

By: G. Jones and Peter Miskell

This article provides a longitudinal case study of the use of acquisitions by the Anglo-Dutch multinational Unilever to build the world's largest ice cream and tea businesses. The study supports recent resource-based theory which argues that complementary rather than... View Details

Keywords: Mergers and Acquisitions; Integration; Value; Knowledge Use and Leverage; Business and Shareholder Relations; Interests; Business Ventures; Employees; Food and Beverage Industry

Read Now

February 2004 (Revised April 2004)
Case

Great Atlantic & Pacific Tea Company, Inc., The

By: David F. Hawkins and Jacob Cohen

Analysts believe bankruptcy is a distinct possibility for A&P in the future. The company believes otherwise. View Details

Keywords: Forecasting and Prediction; Insolvency and Bankruptcy; Consumer Products Industry; Food and Beverage Industry

March 1991
Teaching Note

Pepsi-Cola Fountain Beverage Division: Tea Breeze, Teaching Note

By: Frank V. Cespedes

Keywords: Food and Beverage Industry

October 2024
Supplement

Boba Fete Tea Shop – Student Worksheet

By: Charles C.Y. Wang and Miles Mrowiec

February 2004
Teaching Note

Great Atlantic & Pacific Tea Company, Inc., The (TN)

By: David F. Hawkins

Teaching Note to (9-104-070). View Details

Keywords: Consumer Products Industry; Manufacturing Industry

February 2004
Supplement

Great Atlantic & Pacific Tea Company, Inc., The

By: David F. Hawkins

Keywords: Food and Beverage Industry; Retail Industry

2018
Case

Strategy at Yuhisai Koudoukan: Reading the Tea Leaves

By: Y. Grushka-Cockayne, H.L. Thanh-Trang, W. Baber and G. Yemen

2006
Working Paper

Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business

By: Geoffrey Jones and Peter Miskell

February 2015
Supplement

The Affordable Care Act (E): The August 2009 Recess

By: Joseph L. Bower and Michael Norris

During the Congress's August recess in 2009, the Tea Party makes a big push to stop the health reform bill moving through Congress. View Details

Keywords: Health Care; Health Care Policy; Government And Politics; Health; Policy; Health Industry; United States

September 2011 (Revised December 2012)
Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly

This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details

Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry

November 1998 (Revised June 2001)
Case

Global Beer

Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details

Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States

November 2023
Case

Chai Point

By: Rembrand Koning, Daniel W. Elfenbein and Kanika Jain

Chai Point was an Indian food and beverage company focused on chai. It started in 2010 as a retail store network but soon expanded to corporate offices by developing an IoT-enabled automatic tea and filter coffee machine. By 2023, Chai Point had 170 stores and 5000... View Details

Keywords: Entrepreneurship; Food; Resource Allocation; Vertical Integration; Expansion; Food and Beverage Industry; Technology Industry; Retail Industry; India

May 2018
Case

Sagacity Tea: What Direction for Growth?

By: John A. Quelch and Amy Handlin

Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the... View Details

Keywords: Product Launch; Marketing; Distribution; Growth Management; Marketing Channels; Decision Choices and Conditions