Publications

01 Mar 2009
News

Your Taxi Is Waiting

Photograph Courtesy Blink On June 10, 2008, two years and two days after receiving their HBS diplomas, Peter Leiman and Cameron Ogden (both MBA ’06) watched a Cessna Citation Mustang with four passengers taxi down the runway at London’s... View Details

Keywords: Julia Hanna; Air Transportation; Transportation

March 2007
Supplement

MK Taxi - Video

January 2008 (Revised November 2009)
Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry

07 Oct 2016
News

The Taxi Wars of Jakarta

Keywords: Jeffrey Hutton; Illustrations by Josh Cochran

19 Aug 2016
News

A nickel for your thoughts on how to make taxis better

October 2024 (Revised January 2025)
Case

Citizens of the World: The International Legacy of Gloria von Thurn und Taxis

By: Lauren Cohen, Maximilian Form and Sophia Pan

When her husband passed away and inheritance taxes struck, Princess Gloria von Thurn und Taxis took decisive action to preserve her family’s fortune and legacy. The Thurn und Taxis family, one of Europe’s oldest aristocratic dynasties, had built their wealth through... View Details

Keywords: Family Office; Real Estate; Legacy; International Business; Family Business; Economy; Macroeconomics; Financial Crisis; Financial Liquidity; Investment; Global Strategy; Reputation; Diversification; Wealth; Taxation; Germany

June 2013
Teaching Note

SaferTaxi: Connecting Taxis and Passengers in South America

By: Peter Coles and Benjamin Edelman

30 Nov 2016
News

Uber, Lyft No Better Than Taxis With Regard To Discrimination

09 Nov 2022

Webinar: Behind the Scenes of Writing a Case Study: Moving the Nascent Air Taxi Industry Closer to Take Off

Join Professor Navid Mojir and Yann De Vries as they discuss Professor Mojir’s recent case study on Lilium, a German company developing electric vertical takeoff and landing aircrafts that can be used to offer air taxi services. View Details

09 Nov 2022
Video

Behind the Scenes of Writing a Case Study: Moving the Nascent Air Taxi Industry Closer to Take Off

25 Mar 2014
News

GrabTaxi Makes a Go of It

Keywords: mobile taxi app; Thailand; entrepreneurship; women entrepreneurs; Personal Services; Transportation

November 2015 (Revised January 2017)
Case

Uber: Changing the Way the World Moves

By: Youngme Moon

In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight... View Details

Keywords: Service; Innovation; Pricing; Customer Loyalty; Uber; Taxi; Sharing Economy; On-demand Economy; Marketing; Operations; Strategy; Disruption; Customer Satisfaction; Transportation; Consumer Behavior

April 2021 (Revised January 2022)
Supplement

SA Taxi: A Vehicle for Empowerment? (B)

By: Nien-he Hsieh, Dilyana Karadzhova Botha and F. Christopher Eaglin

SA Taxi was a vertically integrated business that operated in South Africa’s distinctive taxi industry. Despite being plagued by violence, informal structures, unsafe road practices and lack of government support, the taxi industry had grown to become South Africa’s... View Details

Keywords: Corporate Accountability; Ownership; Ownership Stake; Business and Stakeholder Relations; Equality and Inequality; Race; Situation or Environment; Transportation Industry; South Africa; Africa

April 2021 (Revised January 2022)
Case

SA Taxi: A Vehicle for Empowerment? (A)

By: Nien-he Hsieh, Dilyana Karadzhova Botha and F. Christopher Eaglin

SA Taxi was a vertically integrated business that operated in South Africa’s distinctive taxi industry. Despite being plagued by violence, informal structures, unsafe road practices and lack of government support, the taxi industry had grown to become South Africa’s... View Details

Keywords: Corporate Accountability; Ownership; Ownership Stake; Business and Stakeholder Relations; Equality and Inequality; Race; Situation or Environment; Transportation Industry; South Africa; Africa