Tata Motors - Publications - Faculty & Research - Harvard Business School

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September 2007 (Revised January 2008)
Case

Tata Motors: The Tata Ace

By: Krishna G. Palepu and Vishnu Srinivasan

Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details

Keywords: Emerging Markets; Product Development; Product; Innovation Strategy; Business Strategy; Marketing Strategy; Auto Industry; India

February 2009 (Revised October 2012)
Case

Tata Motors in Singur: Public Purpose and Private Property (B)

By: Laura Alfaro, Lakshmi Iyer and Namrata Arora

In October 2008, Tata Motors canceled their car manufacturing plant in West Bengal state, in the face of widespread farmer protests over land acquisition issues. This meant abandoning a project in which the company had invested $300 million and delaying the launch of... View Details

Keywords: Business Exit or Shutdown; Rights; Emerging Markets; Property; Business and Government Relations; Conflict and Resolution; Auto Industry; Manufacturing Industry; West Bengal

2010
Module Note

Employee and Labour Welfare at the Tata Group Companies

By: Shashank Shah

Keywords: Labor And Management Relations; Human Resource Management; Tata Motors; Employee Engagement; India

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April 2010 (Revised March 2011)
Case

Tata Nano The People's Car

By: Krishna G. Palepu, Bharat N. Anand and Rachna Tahilyani

The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing... View Details

Keywords: Price; Globalized Firms and Management; Disruptive Innovation; Emerging Markets; Business Processes; Quality; Competition; Auto Industry; Manufacturing Industry; India

May 2008 (Revised June 2009)
Case

House of Tata: Acquiring a Global Footprint

By: Tarun Khanna, Krishna G. Palepu and Richard Bullock

Chronicles the globalization of the Tata Group, one of India's largest business groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization... View Details

Keywords: Mergers and Acquisitions; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; India; United States

February 2023 (Revised February 2025)
Case

Doing Business in New Delhi, India

By: Vikram S Gandhi and Radhika Kak

The case uses the example of Tata Motors to discuss the opportunities and challenges of doing business in India. View Details

Keywords: Business Cycles; Development Economics; Developing Countries and Economies; Economic Growth; Economic Sectors; Economy; Macroeconomics; Business History; India

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

2016
Case

Advanced Leadership Pathways: Mahendra Bapna and Technology Education in India

By: Rosabeth Moss Kanter and Pamela Yatsko

Web

Historical Data & Sources - Business History

Extension University, 1924), map no. 6. Tata Group International Businesses Tata Consultancy Services Taj Group Tata International Tata View Details

Web

Democratizing development: Inequality in Latin America | Institute for Business in Global Society

overseas acquisitions. After describing the globalization rationales and approaches of the major Tata Group companies, the case asks students to consider whether Tata Motors... View Details

22 Jun 2010
First Look

First Look: June 22

translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing director of Tata Motors into the Nano Project. The... View Details

Keywords: Martha Lagace

25 May 2011
News

Race to the Finish?

Caldwell (MBA ’42) at Ford, to Rick Wagoner (MBA ’77) at GM, to Anand Mahindra’s (MBA ’81) Mahindra Automotive and Ratan Tata’s (AMP 71, 1975) Tata Motors in India, HBS alumni, in top and middle management,... View Details

Keywords: Garry Emmons

29 Jan 2008
First Look

First Look: January 29, 2008

small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the Ace create a new product category and enabled Tata... View Details

Keywords: Martha Lagace

01 Jun 2009
News

Alumni Books

Nirmalya Kumar, with Pradipta K. Mohapatra (AMP 113, 1993) and Suj Krishnaswamy (Harvard Business Press) When Tata Motors bought the Jaguar and Land Rover brands from Ford — complementing the Nano, its... View Details

Keywords: Publishing Industries (except Internet); Information

08 Jul 2008
First Look

First Look: July 8, 2008

groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization rationales and approaches of the major View Details

Keywords: Martha Lagace

17 Mar 2009
First Look

First Look: March 17, 2009

focus its attention moving forward. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709458 Tata Motors in Singur: Public Purpose and Private Property (B)... View Details

Keywords: Martha Lagace

01 May 2009
What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

pieces of news reminded me of the importance of this question. It was reported that Saturn dealerships were closing in anticipation of the announcement by General Motors that Saturn was one of three brands that it would drop. Saturn,... View Details

Keywords: by Jim Heskett

09 Dec 2008
First Look

First Look: December 9, 2008

before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano—the $2,500 car aimed at Indian... View Details

Keywords: Martha Lagace

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