Targeted Marketing - Publications - Faculty & Research

07 Aug 2013
News

Generation Y a tough target for marketers

01 Oct 2020
News

Targeted political advertising could change how and whether people vote

11 May 2018
News

Online Ad Targeting Does Work—As Long As It's Not Creepy

12 Jul 2011
News

Groupon offers first car deal, targets bigger items

23 Oct 2013
News

Poorly targeted Facebook ads a downfall?

14 Feb 2011
News

Clay Christensen's Milkshake Marketing

16 Sep 2017
News

Google and Facebook Face Criticism for Ads Targeting Racist Sentiments

01 Sep 2023
News

Hands-on Learning About Global Markets

A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details

Keywords: Jennifer Gillespie

25 Nov 2013
News

Does successful viral marketing lead to a successful product?

01 Dec 2013
News

To Market, to Market

donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details

Keywords: Scientific Research and Development Services

10 Nov 2016
News

Master salesman Donald Trump won the election with disruptive marketing

01 Dec 2011
News

Ticktock

planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his second-year View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing