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  • All HBS Web  (1,508)
    • People  (3)
    • News  (209)
    • Research  (1,019)
    • Events  (9)
    • Multimedia  (4)
  • Faculty Publications  (463)

Show Results For

  • All HBS Web  (1,508)
    • People  (3)
    • News  (209)
    • Research  (1,019)
    • Events  (9)
    • Multimedia  (4)
  • Faculty Publications  (463)
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  • 07 Aug 2013
  • News

Generation Y a tough target for marketers

  • 23 Oct 2013
  • News

Poorly targeted Facebook ads a downfall?

  • 11 May 2018
  • News

Online Ad Targeting Does Work—As Long As It's Not Creepy

  • 01 Oct 2020
  • News

Targeted political advertising could change how and whether people vote

  • 12 Jul 2011
  • News

Groupon offers first car deal, targets bigger items

  • 14 Feb 2011
  • News

Clay Christensen's Milkshake Marketing

  • 16 Sep 2017
  • News

Google and Facebook Face Criticism for Ads Targeting Racist Sentiments

  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

feedback they received from interviews with 21 seniors, 14 of their middle-aged children, and 12 younger relatives. “Our number one recommendation, to break down barriers between younger people and seniors in marketing Ellie Care, came... View Details
Keywords: Jennifer Gillespie
  • 01 Dec 2013
  • News

To Market, to Market

donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details
Keywords: Scientific Research and Development Services
  • 25 Nov 2013
  • News

Does successful viral marketing lead to a successful product?

  • 10 Nov 2016
  • News

Master salesman Donald Trump won the election with disruptive marketing

  • 01 Dec 2011
  • News

Ticktock

planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his second-year View Details
Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing
  • 05 Dec 2019
  • News

How Artificial Intelligence Can Set Meaningful Sales Goals

  • 30 Apr 2013
  • News

The business case for monarchies

  • 19 Sep 2013
  • News

Q & A with Professor John Deighton

  • 12 Mar 2009
  • News

Hello, Girls

  • 01 Apr 2016
  • News

New brew: Starbucks Canada to offer beer, wine

  • 10 Nov 2010
  • News

A New Era for Raiders

  • 13 Jan 2017
  • News

Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot

  • 02 May 2009
  • News

Electoral ATMs

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