Targeted Marketing - Publications - Faculty & Research

feedback they received from interviews with 21 seniors, 14 of their middle-aged children, and 12 younger relatives. “Our number one recommendation, to break down barriers between younger people and seniors in marketing Ellie Care, came... View Details

Keywords: Jennifer Gillespie

25 Nov 2013
News

Does successful viral marketing lead to a successful product?

01 Dec 2013
News

To Market, to Market

donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details

Keywords: Scientific Research and Development Services

10 Nov 2016
News

Master salesman Donald Trump won the election with disruptive marketing

01 Dec 2011
News

Ticktock

planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his second-year View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing